A data profile of the people who buy, follow and care about El Vez in United States — modelled from more than twelve digital signal sources. El Vez has an estimated audience of 665,513 people in United States.
The average El Vez fan in United States is 41.1 years old, more male, and lives primarily in Pennsylvania.
The audience is concentrated in Pennsylvania, New Jersey, New York.
Top brand affinities include Dean Martin, Neil Diamond, Dionne Warwick, with strongest over-indexing on Dean Martin (48.39× the country average).
Demographically, the El Vez audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical El Vez fan in United States is more male, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Dean Martin.
The key figures that characterise the El Vez profile in United States.
39.8% are female, 60.2% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 41.1 |
| Estimated audience size | 665,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
Where the El Vez audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~500K | 32.33× | |
| 02 | New Jersey | ~80K | 5.16× | |
| 03 | Delaware | ~9K | 5.12× | |
| 04 | New York | ~50K | 1.34× | |
| 05 | Washington, District of Columbia | ~2K | 0.95× | |
| 06 | Alaska | ~1K | 0.93× | |
| 07 | South Dakota | ~1K | 0.92× | |
| 08 | North Dakota | ~1K | 0.92× | |
| 09 | Montana | ~2K | 0.91× | |
| 10 | Vermont | ~1K | 0.91× | |
| 11 | Mississippi | ~5K | 0.90× | |
| 12 | Arkansas | ~5K | 0.90× | |
| 13 | Iowa | ~5K | 0.90× | |
| 14 | Idaho | ~3K | 0.90× | |
| 15 | New Mexico | ~3K | 0.90× | |
| 16 | Oklahoma | ~6K | 0.89× | |
| 17 | Kansas | ~4K | 0.89× | |
| 18 | Nebraska | ~3K | 0.89× | |
| 19 | Hawaii | ~2K | 0.89× | |
| 20 | Alabama | ~8K | 0.88× | |
| 21 | West Virginia | ~3K | 0.88× | |
| 22 | Maine | ~2K | 0.88× | |
| 23 | Rhode Island | ~2K | 0.87× | |
| 24 | Utah | ~5K | 0.86× | |
| 25 | New Hampshire | ~2K | 0.86× | |
| 26 | Louisiana | ~7K | 0.85× | |
| 27 | Wisconsin | ~8K | 0.81× | |
| 28 | Nevada | ~5K | 0.81× | |
| 29 | Kentucky | ~6K | 0.80× | |
| 30 | Oregon | ~6K | 0.78× | |
| 31 | Missouri | ~8K | 0.75× | |
| 32 | Minnesota | ~7K | 0.74× | |
| 33 | Arizona | ~9K | 0.72× | |
| 34 | Indiana | ~8K | 0.71× | |
| 35 | South Carolina | ~7K | 0.70× | |
| 36 | Tennessee | ~9K | 0.69× | |
| 37 | Colorado | ~7K | 0.66× | |
| 38 | Connecticut | ~4K | 0.63× | |
| 39 | Michigan | ~10K | 0.58× | |
| 40 | Maryland | ~6K | 0.57× | |
| 41 | Ohio | ~10K | 0.56× | |
| 42 | Washington | ~7K | 0.56× | |
| 43 | Florida | ~20K | 0.53× | |
| 44 | Georgia | ~10K | 0.51× | |
| 45 | Illinois | ~10K | 0.50× | |
| 46 | North Carolina | ~9K | 0.49× | |
| 47 | Massachusetts | ~6K | 0.49× | |
| 48 | Virginia | ~7K | 0.48× | |
| 49 | Texas | ~20K | 0.38× | |
| 50 | California | ~20K | 0.27× |
The strongest cross-interests of the El Vez audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dean Martin | Music & Radio | 48.39× | ||
| 02 | Dionne Warwick | Music & Radio | 41.11× | ||
| 03 | Michael Bolton | Music & Radio | 26.35× | ||
| 04 | Nat King Cole | Music & Radio | 24.02× | ||
| 05 | Donny Osmond | Music & Radio | 23.52× | ||
| 06 | Neil Diamond | Music & Radio | 22.81× | ||
| 07 | Randy Jackson | Movies & TV | 21.70× | ||
| 08 | Fred Astaire | Movies & TV | 19.34× | ||
| 09 | Carole King | Music & Radio | 17.24× | ||
| 10 | John Denver | Music & Radio | 15.84× | ||
| 11 | Elderly care | Health | 12.98× | ||
| 12 | Michael J. Fox | Movies & TV | 8.88× | ||
| 13 | Billy Joel | Music & Radio | 8.81× | ||
| 14 | QVC | Movies & TV | 8.35× | ||
| 15 | Sustainable energy | Home & Garden | 7.53× | ||
| 16 | FedEx | Business & Career | 6.31× | ||
| 17 | Renewable energy | Business & Career | 6.16× | ||
| 18 | Robert Redford | Movies & TV | 5.27× | ||
| 19 | Mortgage loans | Business & Career | 3.39× | ||
| 20 | Internet & Social Media | 2.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.13× | |
| Patriotism | CONSERVATISM | 2.47× | |
| Sustainability | BALANCE | 2.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Risk Appetite | THRILL | 0.78× |
El Vez has an estimated audience of 665,513 people in United States, concentrated in Pennsylvania and New Jersey.
39.8% of El Vez fans are female, 60.2% are male, with an average age of 41.1 years.
El Vez fans show strongest brand affinity for Dean Martin (48.39×), Neil Diamond (22.81×), and Dionne Warwick (41.11×) over the country average.
El Vez fans in United States are most concentrated in Pennsylvania (reach ~500K), New Jersey (reach ~80K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond El Vez itself, the audience over-indexes on Neil Diamond (22.81×), Dionne Warwick (41.11×), Randy Jackson (21.7×), and FedEx (6.31×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for El Vez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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