Perry Como Audience in United States

Perry Como logo

Perry Como has an estimated audience of 278,364 people in United States. 46.3% are female, 53.7% are male, average age 35.6. Top regions: California, Florida, New York. Top brand affinities: On the Border Mexican Grill & Cantina, Home equity, Jericho Rosales, KiwiCo, Anderson Silva (kickboxer).

The average Perry Como fan in United States is 35.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include On the Border Mexican Grill & Cantina, Home equity, Jericho Rosales, with strongest over-indexing on On the Border Mexican Grill & Cantina (38.44× the country average). Demographically, the Perry Como audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Perry Como fans

Demographic split for Perry Como audience in United States
MetricValue
Female46.3%
Male53.7%
Average age35.6
Estimated audience size278,364

Audience persona

The typical Perry Como fan in United States is balanced, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for On the Border Mexican Grill & Cantina.

Top regions in United States

Top regions ranked by reach for Perry Como in United States
RegionReachAffinity
California26,8530.88×
Florida19,4721.03×
New York17,9061.15×
Texas16,5400.69×
Pennsylvania15,6401.67×
Ohio11,2731.31×
Illinois10,2751.11×
New Jersey8,9981.27×
Michigan8,1411.12×
North Carolina8,1150.97×
Georgia6,7540.79×
Massachusetts6,6431.21×
Virginia6,4450.95×
Indiana5,9671.17×
Tennessee5,8881.05×
Arizona5,8751.03×
Washington5,5380.99×
Missouri4,9521.1×
Wisconsin4,9301.18×
Maryland4,5830.96×
South Carolina4,5031.08×
Minnesota4,3331.09×
Kentucky3,8721.11×
Colorado3,7970.87×
Connecticut3,5541.27×
Alabama3,4100.88×
Oregon3,4031.07×
Oklahoma2,8530.92×
Louisiana2,6780.75×
Iowa2,4001.05×
Nevada2,3420.87×
Kansas2,1370.97×
Utah2,1220.85×
Arkansas1,8490.81×
Mississippi1,7260.75×
West Virginia1,4071.09×
Idaho1,4031.01×
Nebraska1,3650.98×
New Hampshire1,3451.23×
New Mexico1,1570.83×
Maine1,1331.14×
Rhode Island1,0371.17×
Hawaii1,0360.87×
Delaware9041.18×
Montana7060.91×
Washington, District of Columbia6220.74×
South Dakota5120.8×
Vermont5001.02×
North Dakota4190.73×
Alaska3620.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Perry Como audience
BrandAffinityCategory
On the Border Mexican Grill & Cantina38.44×Food & Beverages
Home equity2.5×Home & Garden
Jericho Rosales35.77×Movies & TV
KiwiCo8.52×Kids & Family
Anderson Silva (kickboxer)12.1×Sports
Collectable1.59×Kids & Family
Rosie the Riveter17.08×Business & Career
Jingoism2.07×Politics & Society
JibJab5.22×Internet & Social Media
Kaytranada9.54×Music & Radio
Elsword13×Games
Hideo Nomo14.51×Sports
Space Hulk16.59×Games
Scratching post6.54×Pets & Animals
Corona (band)3.51×Music & Radio
Steampunk2.97×Fashion & Accessoires
Guy Fieri2.26×Movies & TV
Cam Ward2.07×Sports
Home staging2.83×Home & Garden
Urban horticulture1.83×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Perry Como audience
TraitClusterScore
PatriotismCONSERVATISM2.45
SpiritualityBALANCE1.57
TraditionCONSERVATISM1.5
DIY MentalityTHRILL1.41
Community OrientationOPEN1.39
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Perry Como
CountryShare
United States46.0%
United Kingdom21.7%
Canada6.7%

See Perry Como audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Perry Como have in United States?

Perry Como has an estimated audience of 278,364 people in United States, concentrated in California and Florida.

What is the gender split and age of Perry Como fans?

46.3% of Perry Como fans are female, 53.7% are male, with an average age of 35.6 years.

Which brands do Perry Como fans like most?

Perry Como fans show strongest brand affinity for On the Border Mexican Grill & Cantina (38.44×), Home equity (2.5×), and Jericho Rosales (35.77×) over the country average.

Where do Perry Como fans live in United States?

Perry Como fans in United States are most concentrated in California (reach 26,853), Florida (reach 19,472), and New York (reach 17,906). These three regions account for the largest share of the active audience.

What other brands do Perry Como fans also like?

Beyond Perry Como itself, the audience over-indexes on Home equity (2.5×), Jericho Rosales (35.77×), KiwiCo (8.52×), and Anderson Silva (kickboxer) (12.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Perry Como. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.