A data profile of the people who buy, follow and care about Perry Como in United States — modelled from more than twelve digital signal sources. Perry Como has an estimated audience of 283,683 people in United States.
The average Perry Como fan in United States is 35.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Florida, New York.
Top brand affinities include Brittany Snow, Dean Martin, Louis Armstrong, with strongest over-indexing on Brittany Snow (33.21× the country average).
Demographically, the Perry Como audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Perry Como fan in United States is balanced, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Brittany Snow.
The key figures that characterise the Perry Como profile in United States.
46.3% are female, 53.7% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 35.6 |
| Estimated audience size | 283,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 14% | |
| 30-39 | 12% | |
| 40-49 | 14% | |
| 50+ | 21% |
of the worldwide Perry Como audience comes from United States.
| Country | Share |
|---|---|
| United States | 46.3% |
| United Kingdom | 21.8% |
| Canada | 6.4% |
Where the Perry Como audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~20K | 1.67× | |
| 02 | Ohio | ~10K | 1.28× | |
| 03 | New Jersey | ~9K | 1.25× | |
| 04 | Connecticut | ~3K | 1.24× | |
| 05 | Massachusetts | ~7K | 1.19× | |
| 06 | New Hampshire | ~1K | 1.19× | |
| 07 | Rhode Island | ~1K | 1.17× | |
| 08 | Wisconsin | ~5K | 1.15× | |
| 09 | Delaware | <1K | 1.14× | |
| 10 | Maine | ~1K | 1.13× | |
| 11 | New York | ~20K | 1.12× | |
| 12 | Michigan | ~8K | 1.12× | |
| 13 | Indiana | ~6K | 1.12× | |
| 14 | West Virginia | ~1K | 1.10× | |
| 15 | Illinois | ~10K | 1.08× | |
| 16 | Kentucky | ~4K | 1.07× | |
| 17 | Missouri | ~5K | 1.06× | |
| 18 | Minnesota | ~4K | 1.06× | |
| 19 | Tennessee | ~6K | 1.05× | |
| 20 | Florida | ~20K | 1.04× | |
| 21 | South Carolina | ~4K | 1.04× | |
| 22 | Oregon | ~3K | 1.04× | |
| 23 | Vermont | <1K | 1.04× | |
| 24 | Idaho | ~1K | 1.02× | |
| 25 | Arizona | ~6K | 1.01× | |
| 26 | Iowa | ~2K | 1.00× | |
| 27 | North Carolina | ~8K | 0.99× | |
| 28 | Washington | ~5K | 0.98× | |
| 29 | Nebraska | ~1K | 0.97× | |
| 30 | Maryland | ~5K | 0.95× | |
| 31 | Kansas | ~2K | 0.95× | |
| 32 | Montana | <1K | 0.94× | |
| 33 | Virginia | ~6K | 0.93× | |
| 34 | Nevada | ~2K | 0.93× | |
| 35 | Hawaii | ~1K | 0.92× | |
| 36 | Oklahoma | ~3K | 0.91× | |
| 37 | South Dakota | <1K | 0.90× | |
| 38 | Alabama | ~3K | 0.89× | |
| 39 | Utah | ~2K | 0.88× | |
| 40 | Alaska | <1K | 0.88× | |
| 41 | Colorado | ~4K | 0.87× | |
| 42 | New Mexico | ~1K | 0.87× | |
| 43 | North Dakota | <1K | 0.87× | |
| 44 | Arkansas | ~2K | 0.86× | |
| 45 | Mississippi | ~2K | 0.84× | |
| 46 | California | ~30K | 0.83× | |
| 47 | Washington, District of Columbia | <1K | 0.83× | |
| 48 | Louisiana | ~3K | 0.80× | |
| 49 | Georgia | ~7K | 0.79× | |
| 50 | Texas | ~20K | 0.68× |
The strongest cross-interests of the Perry Como audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dean Martin | Music & Radio | 73.06× | ||
| 02 | Louis Armstrong | Music & Radio | 41.67× | ||
| 03 | Brittany Snow | Movies & TV | 33.21× | ||
| 04 | Nat King Cole | Music & Radio | 31.61× | ||
| 05 | Santana (band) | Music & Radio | 29.97× | ||
| 06 | Fred Astaire | Movies & TV | 27.03× | ||
| 07 | Anna Faris | Movies & TV | 20.00× | ||
| 08 | Allison Janney | Movies & TV | 20.00× | ||
| 09 | Vera Farmiga | Movies & TV | 19.34× | ||
| 10 | Bridgit Mendler | Movies & TV | 18.54× | ||
| 11 | Frank Sinatra | Music & Radio | 17.04× | ||
| 12 | Neil Diamond | Music & Radio | 12.12× | ||
| 13 | Barbra Streisand | Music & Radio | 11.28× | ||
| 14 | Diana Ross | Music & Radio | 10.03× | ||
| 15 | Pittsburgh Penguins | Sports | 9.09× | ||
| 16 | Hilary Duff | Movies & TV | 8.85× | ||
| 17 | Robert Redford | Movies & TV | 5.13× | ||
| 18 | Pittsburgh Steelers | Sports | 4.32× | ||
| 19 | Home improvement | Home & Garden | 2.24× | ||
| 20 | Donald Trump | Politics & Society | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.60× | |
| Spirituality | BALANCE | 1.72× | |
| DIY Mentality | THRILL | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Sustainability | BALANCE | 0.69× | |
| Design Affinity | PREMIUM | 0.83× |
Perry Como has an estimated audience of 283,683 people in United States, concentrated in California and Florida.
46.3% of Perry Como fans are female, 53.7% are male, with an average age of 35.6 years.
Perry Como fans show strongest brand affinity for Brittany Snow (33.21×), Dean Martin (73.06×), and Louis Armstrong (41.67×) over the country average.
Perry Como fans in United States are most concentrated in California (reach ~30K), Florida (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Perry Como itself, the audience over-indexes on Dean Martin (73.06×), Louis Armstrong (41.67×), Anna Faris (20×), and Frank Sinatra (17.04×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Perry Como. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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