Johnny Mathis Audience in United States

Johnny Mathis logo

Johnny Mathis has an estimated audience of 1,410,357 people in United States. 50.0% are female, 50.0% are male, average age 41.4. Top regions: California, New York, Florida. Top brand affinities: KiwiCo, On the Border Mexican Grill & Cantina, Rosie the Riveter, Wedgwood, Whataburger.

The average Johnny Mathis fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include KiwiCo, On the Border Mexican Grill & Cantina, Rosie the Riveter, with strongest over-indexing on KiwiCo (17.96× the country average). Demographically, the Johnny Mathis audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Johnny Mathis fans

Demographic split for Johnny Mathis audience in United States
MetricValue
Female50.0%
Male50.0%
Average age41.4
Estimated audience size1,410,357

Audience persona

The typical Johnny Mathis fan in United States is balanced, around 41.4 years old, with strong Spirituality tendencies and a notable affinity for KiwiCo.

Top regions in United States

Top regions ranked by reach for Johnny Mathis in United States
RegionReachAffinity
California169,1641.09×
New York131,2831.67×
Florida128,5561.35×
Texas95,4950.79×
Pennsylvania83,7971.76×
New Jersey78,4572.19×
Illinois55,9091.19×
Ohio54,0761.24×
Georgia49,3251.14×
Michigan41,4091.12×
North Carolina41,1140.97×
Massachusetts38,9271.4×
Virginia33,8930.99×
Maryland32,1901.33×
Indiana28,6351.11×
Tennessee27,7730.98×
Missouri24,7681.09×
South Carolina24,0011.13×
Minnesota23,5411.16×
Arizona23,0310.8×
Connecticut22,8391.61×
Washington21,5110.76×
Wisconsin19,5260.92×
Louisiana18,5061.02×
Alabama18,1100.92×
Colorado15,9660.72×
Oregon15,5030.96×
Nevada14,6221.07×
Kentucky14,0360.79×
Oklahoma12,4710.8×
Mississippi10,1220.87×
Arkansas8,9430.77×
Kansas8,4480.76×
Utah8,4210.67×
Iowa8,2860.71×
Delaware6,4731.66×
New Hampshire6,0591.09×
Rhode Island5,6931.27×
West Virginia5,5910.85×
Hawaii5,4010.89×
Idaho5,3310.75×
New Mexico5,1700.73×
Maine5,0741×
Nebraska4,5600.64×
Washington, District of Columbia4,2361×
Montana2,4190.62×
Vermont1,7830.72×
South Dakota1,6440.5×
North Dakota1,4230.49×
Alaska1,1980.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Johnny Mathis audience
BrandAffinityCategory
KiwiCo17.96×Kids & Family
On the Border Mexican Grill & Cantina15.98×Food & Beverages
Rosie the Riveter28.3×Business & Career
Wedgwood24.61×Home & Garden
Whataburger2.22×Food & Beverages
Scratching post11.58×Pets & Animals
Jericho Rosales35.48×Movies & TV
TV Fanatic10.99×Movies & TV
Corona (band)4.76×Music & Radio
Home equity1.59×Home & Garden
John Havlicek12.15×Sports
Elsword11.73×Games
Jingoism1.54×Politics & Society
Goop3.73×Internet & Social Media
Preacher (comics)6.75×Literature
Hideo Nomo12.03×Sports
Harlow7.48×Travel & Leisure
Wok3.8×Food & Beverages
headspace5.32×Health
JibJab3.29×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Johnny Mathis audience
TraitClusterScore
SpiritualityBALANCE1.64
PatriotismCONSERVATISM1.59
Community OrientationOPEN1.58
TraditionCONSERVATISM1.49
TravellingTHRILL1.47
Family OrientationCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Johnny Mathis
CountryShare
United States61.9%
United Kingdom22.9%
Brazil4.3%

See Johnny Mathis audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Johnny Mathis have in United States?

Johnny Mathis has an estimated audience of 1,410,357 people in United States, concentrated in California and New York.

What is the gender split and age of Johnny Mathis fans?

50.0% of Johnny Mathis fans are female, 50.0% are male, with an average age of 41.4 years.

Which brands do Johnny Mathis fans like most?

Johnny Mathis fans show strongest brand affinity for KiwiCo (17.96×), On the Border Mexican Grill & Cantina (15.98×), and Rosie the Riveter (28.3×) over the country average.

Where do Johnny Mathis fans live in United States?

Johnny Mathis fans in United States are most concentrated in California (reach 169,164), New York (reach 131,283), and Florida (reach 128,556). These three regions account for the largest share of the active audience.

What other brands do Johnny Mathis fans also like?

Beyond Johnny Mathis itself, the audience over-indexes on On the Border Mexican Grill & Cantina (15.98×), Rosie the Riveter (28.3×), Wedgwood (24.61×), and Whataburger (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Johnny Mathis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.