Rascasse Audience Intelligence

Johnny Mathis Audience in United States

A data profile of the people who buy, follow and care about Johnny Mathis in United States — modelled from more than twelve digital signal sources. Johnny Mathis has an estimated audience of 817,824 people in United States.

#534among Singer-songwriter in United States#6239among Person in United States#3606in Music & Radio

The average Johnny Mathis fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Dean Martin, Neil Diamond, Dionne Warwick, with strongest over-indexing on Dean Martin (59.72× the country average).

Demographically, the Johnny Mathis audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Johnny Mathis fan in United States is balanced, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Dean Martin.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Johnny Mathis profile in United States.

Audience size
818K
in United States
Gender
50.0%♀
50.0% male
Age
41.4
average years
Country rank
#27079
Person in United States
Fig. 01

Search interest · 12-month trend

-83%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Johnny Mathis fans

50.0% are female, 50.0% are male, average age 41.4.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Johnny Mathis audience in United States
MetricValue
Female50.0%
Male50.0%
Average age41.4
Estimated audience size817,824
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Johnny Mathis audience in United States
Age bracketShare%
16-1928%
20-2910%
30-399%
40-4915%
50+38%
Fig. 04

Worldwide distribution

51.6%

of the worldwide Johnny Mathis audience comes from United States.

Worldwide audience distribution share by country for Johnny Mathis
CountryShare
United States51.6%
United Kingdom29.2%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Johnny Mathis audience in United States is strongest.

Fig. 05

Top regions by affinity

Johnny Mathis fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~70K1.89×
02Pennsylvania~80K1.64×
03Delaware~6K1.59×
04Connecticut~20K1.50×
05New York~100K1.43×
06Ohio~60K1.27×
07Maryland~30K1.27×
08Florida~100K1.23×
09Massachusetts~30K1.23×
10Rhode Island~5K1.19×
11South Carolina~20K1.15×
12Missouri~30K1.14×
13Georgia~50K1.12×
14Illinois~50K1.11×
15Michigan~40K1.09×
16New Hampshire~6K1.09×
17Indiana~30K1.06×
18Nevada~10K1.04×
19Tennessee~30K1.03×
20Minnesota~20K1.03×
21Louisiana~20K1.03×
22Maine~5K1.02×
23Alabama~20K1.00×
24California~200K0.99×
25North Carolina~40K0.99×
26Oregon~20K0.97×
27Washington, District of Columbia~4K0.97×
28Virginia~30K0.96×
29Mississippi~10K0.94×
30West Virginia~6K0.94×
31Wisconsin~20K0.93×
32Arizona~30K0.90×
33Kentucky~20K0.90×
34Oklahoma~10K0.90×
35Idaho~6K0.90×
36Hawaii~5K0.90×
37Arkansas~10K0.86×
38Kansas~10K0.85×
39Vermont~2K0.85×
40Iowa~9K0.81×
41New Mexico~6K0.81×
42Nebraska~6K0.79×
43Washington~20K0.77×
44Texas~90K0.76×
45Montana~3K0.76×
46Colorado~20K0.74×
47Utah~9K0.74×
48South Dakota~2K0.71×
49Alaska~2K0.70×
50North Dakota~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Johnny Mathis, United States
0.70×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Johnny Mathis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Johnny Mathis audience
#·InterestCategoryAffinity×
01Dean MartinMusic & Radio59.72×
02Dionne WarwickMusic & Radio50.00×
03Michael BoltonMusic & Radio32.19×
04Nat King ColeMusic & Radio28.89×
05Donny OsmondMusic & Radio28.60×
06Neil DiamondMusic & Radio27.61×
07Randy JacksonMovies & TV25.52×
08Fred AstaireMovies & TV22.75×
09John DenverMusic & Radio17.91×
10Elderly careHealth16.83×
11ExxonMobilCars & Mobility15.76×
12QVCMovies & TV10.91×
13Michael J. FoxMovies & TV10.71×
14Billy JoelMusic & Radio10.04×
15Sustainable energyHome & Garden8.90×
16FedExBusiness & Career7.69×
17Renewable energyBusiness & Career7.02×
18Robert RedfordMovies & TV5.78×
19Mortgage loansBusiness & Career3.97×
20PinterestInternet & Social Media3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Johnny Mathis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Johnny Mathis audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.91×
PatriotismCONSERVATISM2.56×
SustainabilityBALANCE2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Johnny Mathis audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
Luxury OrientationPREMIUM0.73×
Risk AppetiteTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Johnny Mathis have in United States?

Johnny Mathis has an estimated audience of 817,824 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Johnny Mathis fans?

50.0% of Johnny Mathis fans are female, 50.0% are male, with an average age of 41.4 years.

03

Which brands do Johnny Mathis fans like most?

Johnny Mathis fans show strongest brand affinity for Dean Martin (59.72×), Neil Diamond (27.61×), and Dionne Warwick (50×) over the country average.

04

Where do Johnny Mathis fans live in United States?

Johnny Mathis fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Johnny Mathis fans also like?

Beyond Johnny Mathis itself, the audience over-indexes on Neil Diamond (27.61×), Dionne Warwick (50×), QVC (10.91×), and Randy Jackson (25.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Johnny Mathis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Johnny Mathis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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