Amigos Audience in United States

Amigos logo

Amigos has an estimated audience of 1,415,288 people in United States. 54.3% are female, 45.7% are male, average age 35.6. Top regions: Texas, Nebraska, Tennessee. Top brand affinities: Hair Extensions, Tennis Warehouse, Guardians of the Galaxy (film), Fight Club, Doctor Strange.

The average Amigos fan in United States is 35.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Nebraska, Tennessee. Top brand affinities include Hair Extensions, Tennis Warehouse, Guardians of the Galaxy (film), with strongest over-indexing on Hair Extensions (8.71× the country average). Demographically, the Amigos audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Schlager

Demographics of Amigos fans

Demographic split for Amigos audience in United States
MetricValue
Female54.3%
Male45.7%
Average age35.6
Estimated audience size1,415,288

Audience persona

The typical Amigos fan in United States is balanced, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Amigos in United States
RegionReachAffinity
Texas154,6371.27×
Nebraska112,40715.84×
Tennessee92,9433.27×
California88,8640.57×
Florida59,3610.62×
Pennsylvania34,9250.73×
Illinois34,5160.73×
New York32,3060.41×
Georgia29,9840.69×
North Carolina28,1510.66×
Michigan26,0370.7×
Maryland23,2980.96×
Hawaii20,8553.43×
Iowa19,5731.68×
New Jersey17,5380.49×
Virginia17,4970.51×
Louisiana17,4090.95×
Missouri16,8250.74×
Ohio16,6530.38×
Massachusetts16,5580.59×
Arizona15,8800.55×
South Carolina14,7020.69×
Kansas13,1021.17×
Washington11,3390.4×
Alabama11,1120.56×
Indiana10,8500.42×
Arkansas10,7920.93×
Kentucky9,2480.52×
Colorado8,9490.4×
New Mexico8,5781.21×
Minnesota7,8820.39×
Oklahoma7,7300.49×
Connecticut6,9890.49×
Wisconsin6,9590.33×
Nevada6,0520.44×
Oregon5,6890.35×
Mississippi5,4880.47×
Utah4,8340.38×
Maine3,9870.79×
Rhode Island3,7180.83×
New Hampshire3,2710.59×
Washington, District of Columbia2,4210.57×
West Virginia2,3970.36×
Idaho2,2640.32×
Montana1,3680.35×
South Dakota1,1420.35×
Delaware1,1280.29×
North Dakota9010.31×
Alaska7900.26×
Wyoming7120.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amigos audience
BrandAffinityCategory
Hair Extensions8.71×Beauty & Wellness
Tennis Warehouse38.63×Shopping
Guardians of the Galaxy (film)15.08×Movies & TV
Fight Club16.04×Movies & TV
Doctor Strange15.08×Literature
Attack on Titan (video game)48.57×Games
Capital One3.49×Business & Career
Disneyland Paris9.99×Travel & Leisure
US Open (tennis)8.64×Sports
Bavarian Alps107.88×Travel & Leisure
essie28.58×Beauty & Wellness
Borussia Dortmund14.94×Sports
Google News4.48×News
Anthony Mackie15.08×Movies & TV
Edward Norton15.08×Movies & TV
Gillian Anderson13.15×Movies & TV
Pedro Pascal5.55×Movies & TV
Kia Sportage15.08×Cars & Mobility
Kim Cattrall14.8×Movies & TV
Ant-Man (film)15.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amigos audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.89
Risk AppetiteTHRILL1.29
Community OrientationOPEN1.28
TraditionCONSERVATISM1.19
DIY MentalityTHRILL1.11
Luxury OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Amigos
CountryShare
France35.5%
Brazil17.9%
United States8.2%

See Amigos audiences in other countries

More Schlager audiences in United States

Frequently asked questions

How many fans does Amigos have in United States?

Amigos has an estimated audience of 1,415,288 people in United States, concentrated in Texas and Nebraska.

What is the gender split and age of Amigos fans?

54.3% of Amigos fans are female, 45.7% are male, with an average age of 35.6 years.

Which brands do Amigos fans like most?

Amigos fans show strongest brand affinity for Hair Extensions (8.71×), Tennis Warehouse (38.63×), and Guardians of the Galaxy (film) (15.08×) over the country average.

Where do Amigos fans live in United States?

Amigos fans in United States are most concentrated in Texas (reach 154,637), Nebraska (reach 112,407), and Tennessee (reach 92,943). These three regions account for the largest share of the active audience.

What other brands do Amigos fans also like?

Beyond Amigos itself, the audience over-indexes on Tennis Warehouse (38.63×), Guardians of the Galaxy (film) (15.08×), Fight Club (16.04×), and Doctor Strange (15.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amigos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.