Rascasse Audience Intelligence

Amigos Audience in United States

A data profile of the people who buy, follow and care about Amigos in United States — modelled from more than twelve digital signal sources. Amigos has an estimated audience of 1,482,845 people in United States.

#1among Schlager in United States#3609among Person in United States#2152in Music & Radio

The average Amigos fan in United States is 36.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Nebraska, California.

Top brand affinities include US Open (tennis), Guardians of the Galaxy (film), Michigan Lottery, with strongest over-indexing on US Open (tennis) (13.26× the country average).

Demographically, the Amigos audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amigos fan in United States is balanced, around 36.0 years old, with strong Community Orientation tendencies and a notable affinity for US Open (tennis).

Category: Music & Radio · Type: Person · Subtype: Schlager

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amigos profile in United States.

Audience size
1.5M
in United States
Gender
50.8%♀
49.2% male
Age
36.0
average years
Country rank
#17930
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amigos fans

50.8% are female, 49.2% are male, average age 36.0.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Amigos audience in United States
MetricValue
Female50.8%
Male49.2%
Average age36.0
Estimated audience size1,482,845
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Amigos audience in United States
Age bracketShare%
16-1933%
20-2917%
30-3916%
40-4917%
50+18%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Amigos audience comes from United States.

Worldwide audience distribution share by country for Amigos
CountryShare
France34.7%
Brazil19.6%
United States7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amigos audience in United States is strongest.

Fig. 05

Top regions by affinity

Amigos fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~100K13.37×
02Hawaii~40K5.80×
03Tennessee~80K2.92×
04Iowa~20K1.54×
05New Mexico~10K1.51×
06Texas~200K1.40×
07Wyoming~2K1.15×
08Kansas~10K1.13×
09Maryland~30K1.04×
10Arkansas~10K0.91×
11Louisiana~20K0.90×
12Maine~4K0.81×
13Rhode Island~4K0.79×
14Illinois~40K0.78×
15Pennsylvania~40K0.76×
16Missouri~20K0.71×
17Georgia~30K0.69×
18North Carolina~30K0.68×
19South Carolina~10K0.68×
20Michigan~20K0.64×
21New Hampshire~3K0.62×
22Washington, District of Columbia~3K0.62×
23Florida~60K0.61×
24Alaska~2K0.61×
25Arizona~20K0.60×
26Alabama~10K0.59×
27California~90K0.58×
28Massachusetts~20K0.57×
29Kentucky~10K0.57×
30South Dakota~2K0.56×
31Mississippi~7K0.55×
32New Jersey~20K0.54×
33Oklahoma~9K0.54×
34North Dakota~2K0.54×
35Connecticut~8K0.53×
36Montana~2K0.52×
37West Virginia~3K0.51×
38Virginia~20K0.49×
39Delaware~2K0.49×
40Idaho~3K0.48×
41Nevada~7K0.47×
42New York~40K0.46×
43Indiana~10K0.46×
44Utah~6K0.46×
45Washington~10K0.44×
46Colorado~10K0.44×
47Minnesota~9K0.42×
48Oregon~7K0.42×
49Ohio~20K0.41×
50Wisconsin~8K0.39×
Fig. 06

Affinity by region

Affinity by region — Amigos, United States
0.39×1.00×13.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amigos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amigos audience
#·InterestCategoryAffinity×
01Bavarian AlpsTravel & Leisure82.58×
02Chicago MedMovies & TV19.02×
03Doctor StrangeLiterature15.08×
04Ice-TMusic & Radio15.08×
05Melanie LynskeyMovies & TV15.08×
06Edward NortonMovies & TV15.08×
07Ant-Man (film)Movies & TV15.08×
08Kim CattrallMovies & TV14.98×
09Borussia DortmundSports13.94×
10Guardians of the Galaxy (film)Movies & TV13.72×
11US Open (tennis)Sports13.26×
12Magic MikeMovies & TV13.17×
13Anthony MackieMovies & TV12.60×
14Baby toysKids & Family10.84×
15Michigan LotteryGames9.27×
16Disneyland ParisTravel & Leisure9.23×
17Bill MurrayMovies & TV8.28×
18Winona RyderMovies & TV7.83×
19PokémonGames4.65×
20Hair ExtensionsBeauty & Wellness4.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amigos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amigos audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.70×
Convenience OrientationPREMIUM1.59×
TraditionCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amigos audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Sports ActivityPOWER0.81×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amigos have in United States?

Amigos has an estimated audience of 1,482,845 people in United States, concentrated in Texas and Nebraska.

02

What is the gender split and age of Amigos fans?

50.8% of Amigos fans are female, 49.2% are male, with an average age of 36.0 years.

03

Which brands do Amigos fans like most?

Amigos fans show strongest brand affinity for US Open (tennis) (13.26×), Guardians of the Galaxy (film) (13.72×), and Michigan Lottery (9.27×) over the country average.

04

Where do Amigos fans live in United States?

Amigos fans in United States are most concentrated in Texas (reach ~200K), Nebraska (reach ~100K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Amigos fans also like?

Beyond Amigos itself, the audience over-indexes on Guardians of the Galaxy (film) (13.72×), Michigan Lottery (9.27×), Doctor Strange (15.08×), and Chicago Med (19.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Amigos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amigos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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