A data profile of the people who buy, follow and care about Amigos in Brazil — modelled from more than twelve digital signal sources. Amigos has an estimated audience of 3,758,545 people in Brazil.
Amigos has an estimated audience of 3,758,545 people in Brazil. 54.7% are female, 45.3% are male, average age 42.7. Top brand affinities: Sabrina Carpenter, Kate Moss, Barbra Streisand, Henrique e Juliano, Superman.
Top brand affinities include Sabrina Carpenter, Kate Moss, Barbra Streisand, with strongest over-indexing on Sabrina Carpenter (13.98× the country average).
Demographically, the Amigos audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Amigos fan in Brazil is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Sabrina Carpenter.
The key figures that characterise the Amigos profile in Brazil.
54.7% are female, 45.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.7 |
| Estimated audience size | 3,758,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Amigos audience comes from Brazil.
| Country | Share |
|---|---|
| France | 34.7% |
| Brazil | 19.6% |
| United States | 7.7% |
The strongest cross-interests of the Amigos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kate Moss | Fashion & Accessoires | 32.53× | ||
| 02 | Barbra Streisand | Music & Radio | 24.26× | ||
| 03 | Sabrina Carpenter | Music & Radio | 13.98× | ||
| 04 | Miranda Cosgrove | Movies & TV | 7.06× | ||
| 05 | Henrique e Juliano | Music & Radio | 5.02× | ||
| 06 | Whitney Houston | Music & Radio | 3.03× | ||
| 07 | Tom Cruise | Movies & TV | 2.99× | ||
| 08 | Brad Pitt | Movies & TV | 2.77× | ||
| 09 | Arlindo Cruz | Music & Radio | 2.70× | ||
| 10 | Millie Bobby Brown | Movies & TV | 2.41× | ||
| 11 | Associação Chapecoense de Futebol | Sports | 2.02× | ||
| 12 | Manchester City F.C. | Sports | 1.82× | ||
| 13 | Esporte Clube Bahia | Sports | 1.77× | ||
| 14 | Fortaleza Esporte Clube | Sports | 1.74× | ||
| 15 | JusBrasil | Internet & Social Media | 1.73× | ||
| 16 | Skirt | Fashion & Accessoires | 1.67× | ||
| 17 | Candy | Food & Beverages | 1.57× | ||
| 18 | Flower | Home & Garden | 1.55× | ||
| 19 | Superman | Movies & TV | 1.54× | ||
| 20 | Sewing | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.29× | |
| Convenience Orientation | PREMIUM | 1.56× | |
| Individualism | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.52× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Amigos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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