Land lot Audience in United States
Land lot has an estimated audience of 3,633,261 people in United States. 47.9% are female, 52.1% are male, average age 43.8. Top brand affinities: Governor of Michigan, Fairy godmother, Wok, Hipster, Goop.
Top brand affinities include Governor of Michigan, Fairy godmother, Wok, with strongest over-indexing on Governor of Michigan (14.34× the country average). Demographically, the Land lot audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Land lot fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 43.8 |
| Estimated audience size | 3,633,261 |
Audience persona
The typical Land lot fan in United States is balanced, around 43.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Governor of Michigan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 14.34× | Politics & Society |
| Fairy godmother | 12.06× | Literature |
| Wok | 9.27× | Food & Beverages |
| Hipster | 13.59× | Politics & Society |
| Goop | 7.52× | Internet & Social Media |
| Hibachi | 10.66× | Food & Beverages |
| headspace | 12.18× | Health |
| Vocal harmony | 5.89× | Music & Radio |
| Cherish (group) | 14.05× | Music & Radio |
| Google Home | 7.47× | Technology & Electronics |
| Jesse Plemons | 3.62× | Movies & TV |
| El Paso County, Colorado | 13.2× | Travel & Leisure |
| Grace Slick | 8.98× | Music & Radio |
| Grinch | 4.11× | Movies & TV |
| Kikar HaShabbat | 16.71× | News |
| Historic site | 4.14× | Arts & Culture |
| Israel | 2.03× | Travel & Leisure |
| TV Fanatic | 9.52× | Movies & TV |
| Nebraska Cornhuskers football | 3.01× | Sports |
| Guitarist (magazine) | 8.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.54 |
| Quality Awareness | PREMIUM | 1.39 |
| Career Orientation | POWER | 1.26 |
| Family Orientation | CONSERVATISM | 1.24 |
| DIY Mentality | THRILL | 1.21 |
| Need for Security | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Germany | 9.6% |
| Brazil | 4.7% |
See Land lot audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Land lot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.