Land lot Audience in United States
Land lot has an estimated audience of 3,633,261 people in United States. 47.9% are female, 52.1% are male, average age 43.8. Top brand affinities: CarGurus, Google News, Capital One, Google Maps, Indeed.com.
Top brand affinities include CarGurus, Google News, Capital One, with strongest over-indexing on CarGurus (25.21× the country average). Demographically, the Land lot audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Land lot fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 43.8 |
| Estimated audience size | 3,633,261 |
Audience persona
The typical Land lot fan in United States is balanced, around 43.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for CarGurus.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CarGurus | 25.21× | Cars & Mobility |
| Google News | 24.54× | News |
| Capital One | 16.1× | Business & Career |
| Google Maps | 13× | Internet & Social Media |
| Indeed.com | 11.24× | Business & Career |
| AccuWeather | 14.69× | Home & Garden |
| Circle K | 14.87× | Shopping |
| Autism Awareness | 19.03× | Health |
| Aaron Rodgers | 12.2× | Sports |
| Diabetes mellitus awareness | 12.48× | Health |
| Enterprise Rent-A-Car | 11.02× | Cars & Mobility |
| Diane Keaton | 10.37× | Movies & TV |
| Bruce Willis | 11.85× | Movies & TV |
| DeviantArt | 11.14× | Internet & Social Media |
| Khan Academy | 12.18× | Business & Career |
| Clint Eastwood | 12.88× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Kendra Scott | 14.93× | Fashion & Accessoires |
| Matthew McConaughey | 12.64× | Movies & TV |
| ICloud | 12.9× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.54 |
| Quality Awareness | PREMIUM | 1.39 |
| Career Orientation | POWER | 1.26 |
| Family Orientation | CONSERVATISM | 1.24 |
| DIY Mentality | THRILL | 1.21 |
| Need for Security | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Germany | 9.6% |
| Brazil | 4.7% |
See Land lot audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Land lot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.