Rascasse Audience Intelligence

Geothermal heating Audience in United States

A data profile of the people who buy, follow and care about Geothermal heating in United States — modelled from more than twelve digital signal sources. Geothermal heating has an estimated audience of 780,610 people in United States.

#9621among Topic in United States#1253in Home & Garden

The average Geothermal heating fan in United States is 46.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Ohio, Michigan.

Top brand affinities include Renewable energy, Sustainable energy, Safelite AutoGlass, with strongest over-indexing on Renewable energy (18.19× the country average).

Demographically, the Geothermal heating audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Geothermal heating fan in United States is balanced, around 46.7 years old, with strong Sustainability tendencies and a notable affinity for Renewable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Geothermal heating profile in United States.

Audience size
781K
in United States
Gender
45.3%♀
54.7% male
Age
46.7
average years
Country rank
#27909
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Geothermal heating fans

45.3% are female, 54.7% are male, average age 46.7.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Geothermal heating audience in United States
MetricValue
Female45.3%
Male54.7%
Average age46.7
Estimated audience size780,610
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Geothermal heating audience in United States
Age bracketShare%
16-196%
20-2910%
30-3921%
40-4929%
50+35%
Fig. 04

Worldwide distribution

26.7%

of the worldwide Geothermal heating audience comes from United States.

Worldwide audience distribution share by country for Geothermal heating
CountryShare
United States26.7%
Mexico15.5%
Germany11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Geothermal heating audience in United States is strongest.

Fig. 05

Top regions by affinity

Geothermal heating fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~20K2.41×
02Ohio~60K2.33×
03Michigan~50K2.29×
04Minnesota~20K2.03×
05Indiana~30K1.96×
06North Dakota~3K1.70×
07Pennsylvania~40K1.57×
08Vermont~2K1.52×
09Wisconsin~20K1.46×
10New Hampshire~4K1.43×
11New York~60K1.40×
12Massachusetts~20K1.30×
13Maine~3K1.24×
14Rhode Island~3K1.15×
15Iowa~7K1.13×
16West Virginia~4K1.13×
17Kentucky~10K1.11×
18South Dakota~2K1.10×
19Montana~2K1.07×
20Alaska~2K0.99×
21Idaho~4K0.95×
22Virginia~20K0.90×
23Nebraska~4K0.90×
24Delaware~2K0.90×
25Kansas~5K0.86×
26Maryland~10K0.85×
27Hawaii~3K0.85×
28Oklahoma~7K0.83×
29New Mexico~3K0.83×
30Washington, District of Columbia~2K0.83×
31Missouri~10K0.82×
32New Jersey~20K0.80×
33Mississippi~5K0.80×
34Arkansas~5K0.80×
35Colorado~10K0.79×
36Oregon~7K0.79×
37Illinois~20K0.75×
38Utah~5K0.75×
39Nevada~5K0.72×
40Louisiana~7K0.71×
41South Carolina~8K0.70×
42Alabama~8K0.70×
43North Carolina~20K0.69×
44Tennessee~10K0.69×
45Washington~10K0.68×
46Arizona~9K0.59×
47Georgia~10K0.56×
48Texas~30K0.42×
49Florida~20K0.42×
50California~30K0.40×
Fig. 06

Affinity by region

Affinity by region — Geothermal heating, United States
0.40×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Geothermal heating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Geothermal heating audience
#·InterestCategoryAffinity×
01Safelite AutoGlassCars & Mobility20.25×
02Renewable energyBusiness & Career18.19×
03Snow blowerHome & Garden17.19×
04Sustainable energyHome & Garden15.04×
05Wind powerHome & Garden12.73×
06Heat pumpHome & Garden8.91×
07Home automationTechnology & Electronics8.15×
08PhotovoltaicsHome & Garden6.97×
09Single-family detached homeHome & Garden6.67×
10Solar energyHome & Garden6.12×
11Weather forecastingHome & Garden5.67×
12FedExBusiness & Career4.84×
13Solar panelHome & Garden4.51×
14Mortgage loansBusiness & Career4.03×
15First class travelTravel & Leisure3.97×
16Hardware storeHome & Garden3.25×
17Air conditioningTechnology & Electronics3.16×
18AirbnbTravel & Leisure2.44×
19PinterestInternet & Social Media2.20×
20FurnitureHome & Garden2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Geothermal heating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Geothermal heating audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.35×
Convenience OrientationPREMIUM3.27×
Family OrientationCONSERVATISM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Geothermal heating audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Geothermal heating have in United States?

Geothermal heating has an estimated audience of 780,610 people in United States, concentrated in New York and Ohio.

02

What is the gender split and age of Geothermal heating fans?

45.3% of Geothermal heating fans are female, 54.7% are male, with an average age of 46.7 years.

03

Which brands do Geothermal heating fans like most?

Geothermal heating fans show strongest brand affinity for Renewable energy (18.19×), Sustainable energy (15.04×), and Safelite AutoGlass (20.25×) over the country average.

04

Where do Geothermal heating fans live in United States?

Geothermal heating fans in United States are most concentrated in New York (reach ~60K), Ohio (reach ~60K), and Michigan (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Geothermal heating fans also like?

Beyond Geothermal heating itself, the audience over-indexes on Sustainable energy (15.04×), Safelite AutoGlass (20.25×), Solar energy (6.12×), and Home automation (8.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Geothermal heating audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Geothermal heating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →