Geothermal heating Audience in United States

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Geothermal heating has an estimated audience of 780,610 people in United States. 45.3% are female, 54.7% are male, average age 46.7. Top regions: New York, Ohio, Michigan. Top brand affinities: Israel, Governor of Michigan, Goop, Wok, headspace.

The average Geothermal heating fan in United States is 46.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Ohio, Michigan. Top brand affinities include Israel, Governor of Michigan, Goop, with strongest over-indexing on Israel (6.71× the country average). Demographically, the Geothermal heating audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Geothermal heating fans

Demographic split for Geothermal heating audience in United States
MetricValue
Female45.3%
Male54.7%
Average age46.7
Estimated audience size780,610

Audience persona

The typical Geothermal heating fan in United States is balanced, around 46.7 years old, with strong Sustainability tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Geothermal heating in United States
RegionReachAffinity
New York70,6611.62×
Ohio53,9802.24×
Michigan49,8062.44×
Pennsylvania40,1331.53×
Indiana35,5762.49×
California28,8350.34×
Minnesota25,8352.31×
Massachusetts24,1991.57×
Connecticut22,2402.84×
Texas20,5080.31×
Illinois18,7910.72×
Wisconsin18,2661.56×
New Jersey17,0620.86×
Virginia15,2040.8×
Florida14,4110.27×
North Carolina13,3960.57×
Maryland11,6080.86×
Kentucky11,2061.15×
Missouri10,2510.81×
Washington9,7170.62×
Georgia8,8810.37×
Colorado8,8770.72×
Tennessee8,1300.52×
Iowa7,5341.17×
New Hampshire5,9001.92×
Oregon5,8440.65×
Oklahoma5,6930.66×
South Carolina5,2050.44×
Arizona4,6740.29×
West Virginia4,3761.2×
Kansas4,2620.69×
Utah3,9970.57×
Alabama3,9880.37×
North Dakota3,6582.28×
Maine3,5431.27×
Idaho3,5260.9×
Arkansas3,4250.53×
Louisiana3,1700.31×
Nebraska3,0810.79×
Vermont2,8022.04×
Rhode Island2,7221.1×
Montana2,3531.09×
South Dakota2,0491.14×
Mississippi1,9270.3×
Nevada1,8460.24×
New Mexico1,7880.46×
Delaware1,3600.63×
Washington, District of Columbia1,3100.56×
Alaska1,2700.76×
Wyoming9650.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Geothermal heating audience
BrandAffinityCategory
Israel6.71×Travel & Leisure
Governor of Michigan17.55×Politics & Society
Goop10.8×Internet & Social Media
Wok12.16×Food & Beverages
headspace16.13×Health
Hibachi13.52×Food & Beverages
Google Home11.07×Technology & Electronics
Cherish (group)18.52×Music & Radio
Emperor Entertainment Group20×Business & Career
Georgia Southern Eagles football20.97×Sports
Hebe9.37×Home & Garden
Vocal harmony6.42×Music & Radio
Mackenzie Foy10.64×Fashion & Accessoires
Fairy godmother10.04×Literature
Hipster12.78×Politics & Society
Grace Slick11.45×Music & Radio
Grinch4.81×Movies & TV
El Paso County, Colorado14.29×Travel & Leisure
Jeep Wagoneer6.02×Cars & Mobility
TV Fanatic10.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Geothermal heating audience
TraitClusterScore
SustainabilityBALANCE2.77
DIY MentalityTHRILL1.97
Convenience OrientationPREMIUM1.8
Career OrientationPOWER1.55
Need for SecurityCONSERVATISM1.55
Urban LifestyleOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for Geothermal heating
CountryShare
United States26.7%
Mexico15.5%
Germany11.7%

See Geothermal heating audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Geothermal heating have in United States?

Geothermal heating has an estimated audience of 780,610 people in United States, concentrated in New York and Ohio.

What is the gender split and age of Geothermal heating fans?

45.3% of Geothermal heating fans are female, 54.7% are male, with an average age of 46.7 years.

Which brands do Geothermal heating fans like most?

Geothermal heating fans show strongest brand affinity for Israel (6.71×), Governor of Michigan (17.55×), and Goop (10.8×) over the country average.

Where do Geothermal heating fans live in United States?

Geothermal heating fans in United States are most concentrated in New York (reach 70,661), Ohio (reach 53,980), and Michigan (reach 49,806). These three regions account for the largest share of the active audience.

What other brands do Geothermal heating fans also like?

Beyond Geothermal heating itself, the audience over-indexes on Governor of Michigan (17.55×), Goop (10.8×), Wok (12.16×), and headspace (16.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Geothermal heating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.