Homematic IP Audience in Germany
Homematic IP has an estimated audience of 678,045 people in Germany. 37.6% are female, 62.4% are male, average age 42.7. Top brand affinities: Cocktail, Assisi, Israel, Jack White, Natural rubber.
Top brand affinities include Cocktail, Assisi, Israel, with strongest over-indexing on Cocktail (1.77× the country average). Demographically, the Homematic IP audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
Category: Home & Garden · Type: Product · Subtype: Home automation
Demographics of Homematic IP fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 42.7 |
| Estimated audience size | 678,045 |
Audience persona
The typical Homematic IP fan in Germany is more male, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Cocktail.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.77× | Food & Beverages |
| Assisi | 7.37× | Travel & Leisure |
| Israel | 2.1× | Travel & Leisure |
| Jack White | 1.88× | Movies & TV |
| Natural rubber | 1.87× | Cars & Mobility |
| Metamorphoses | 2.43× | Literature |
| Stucco | 1.82× | Home & Garden |
| MK | 1.98× | Music & Radio |
| Corfu (regional unit) | 2.03× | Travel & Leisure |
| Video izle | 2.06× | |
| 7-Eleven | 2.72× | Shopping |
| Vijesti.ba | 2.28× | News |
| Volvo V60 | 2.36× | Cars & Mobility |
| Theocracy | 5.1× | Music & Radio |
| Peugeot 308 | 1.77× | Cars & Mobility |
| HydraFacial | 2.88× | Beauty & Wellness |
| Schweinshaxe | 2.2× | Food & Beverages |
| Information sensitivity | 2.4× | Technology & Electronics |
| Carrie (novel) | 2.56× | Literature |
| Leverage (TV series) | 2.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.87 |
| DIY Mentality | THRILL | 1.8 |
| Need for Security | CONSERVATISM | 1.64 |
| Sustainability | BALANCE | 1.45 |
| Quality Awareness | PREMIUM | 1.35 |
| Patriotism | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.8% |
| Austria | 4.0% |
| Switzerland | 2.2% |
See Homematic IP audiences in other countries
More Home automation audiences in Germany
- Design (30,224,533)
- Home and garden (28,514,521)
- Garden (19,942,113)
- Furniture (19,509,730)
- IKEA (19,312,673)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Homematic IP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.