Homematic IP Audience in Germany
Homematic IP has an estimated audience of 678,045 people in Germany. 37.6% are female, 62.4% are male, average age 42.7. Top brand affinities: Solar water heating, Solar power, Efficient energy use, Photovoltaic system, Photovoltaics.
Top brand affinities include Solar water heating, Solar power, Efficient energy use, with strongest over-indexing on Solar water heating (43.02× the country average). Demographically, the Homematic IP audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
Category: Home & Garden · Type: Product · Subtype: Home automation
Demographics of Homematic IP fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 42.7 |
| Estimated audience size | 678,045 |
Audience persona
The typical Homematic IP fan in Germany is more male, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Solar water heating.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar water heating | 43.02× | Home & Garden |
| Solar power | 7.67× | Home & Garden |
| Efficient energy use | 6.51× | Technology & Electronics |
| Photovoltaic system | 9.47× | Home & Garden |
| Photovoltaics | 7.37× | Home & Garden |
| Home automation | 7.53× | Technology & Electronics |
| Refrigerator | 5.42× | Home & Garden |
| Tagesschau | 2.28× | Movies & TV |
| Obi (store) | 2.28× | Shopping |
| Vacuum cleaner | 4.5× | Home & Garden |
| Hygiene | 3.39× | Beauty & Wellness |
| Renewable energy | 3.04× | Business & Career |
| Heat pump | 5.68× | Home & Garden |
| Sparkasse | 2.72× | Business & Career |
| Electric heating | 7.48× | Home & Garden |
| HVAC | 4.04× | Home & Garden |
| Sustainable energy | 2.99× | Home & Garden |
| Central heating | 6.78× | Home & Garden |
| FRITZ!Box | 2.7× | Technology & Electronics |
| Garden furniture | 3.75× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.87 |
| DIY Mentality | THRILL | 1.8 |
| Need for Security | CONSERVATISM | 1.64 |
| Sustainability | BALANCE | 1.45 |
| Quality Awareness | PREMIUM | 1.35 |
| Patriotism | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.8% |
| Austria | 4.0% |
| Switzerland | 2.2% |
See Homematic IP audiences in other countries
More Home automation audiences in Germany
- Design (30,224,533)
- Home and garden (28,514,521)
- Garden (19,942,113)
- Furniture (19,509,730)
- IKEA (19,312,673)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Homematic IP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.