Rascasse Audience Intelligence

Squirt (soft drink) Target Market in United States

Squirt (soft drink) has an estimated audience of 1.5M people in United States.

#9among Soft drinks in United States#1973among brands in United States#1069in Food & Beverages

The average Squirt (soft drink) fan in United States is 26.8 years old, more male, and lives primarily in California.

By number of fans, Squirt (soft drink) ranks #9 among the 76 objects in Soft drinks in United States — 13.9× the group median.

Its fans are 8.2 years younger than the group average of 35.0.

Women make up 42.4% of the fan base, 11.0 percentage points fewer than the group average.

Compared with the other 75 objects in Soft drinks, Squirt (soft drink) fans stand out for their interest in Internet celebrity, Burger King and T-Mobile.

Most fans live in California, Florida, Texas.

Top affinities include Dr Pepper, Internet celebrity, Soft drinks, with strongest over-indexing on Dr Pepper (16.25× the country average).

Demographically, the Squirt (soft drink) audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Career Orientation, Need for Security.

The typical Squirt (soft drink) fan in United States is more male, around 26.8 years old, with strong Career Orientation tendencies and a notable affinity for Dr Pepper.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
42.4%♀
57.6% male
Age
26.8
average years
Country rank
#18098
among all objects in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Squirt (soft drink)

42.4% are female, 57.6% are male, average age 26.8.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Squirt (soft drink) audience in United States
MetricValue
Female42.4%
Male57.6%
Average age26.8
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the Squirt (soft drink) audience in United States
Age bracketShare%
16-2444%
25-3441%
35-4415%
45-540%
55+0%
Fig. 04

Worldwide distribution

56.2%

of the worldwide Squirt (soft drink) audience comes from United States.

Worldwide audience distribution share by country for Squirt (soft drink)
CountryShare
United States56.2%
Germany24.2%
Italy16.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Squirt (soft drink) customers by region in United States
#RegionReachAffinity×
01Pennsylvania~80K1.35×
02Michigan~60K1.33×
03West Virginia~10K1.27×
04Ohio~70K1.24×
05Connecticut~20K1.22×
06Delaware~5K1.21×
07Wyoming~3K1.20×
08Alabama~30K1.13×
09Florida~100K1.12×
10Kentucky~20K1.12×
11Indiana~30K1.10×
12Iowa~20K1.10×
13Minnesota~30K1.09×
14Kansas~10K1.09×
15Oklahoma~20K1.06×
16Utah~20K1.06×
17Maine~6K1.06×
18Virginia~40K1.05×
19Georgia~50K1.04×
20North Carolina~50K1.03×
21Tennessee~30K1.03×
22Wisconsin~30K1.02×
23New Hampshire~6K1.02×
24Arizona~30K1.01×
25South Carolina~20K1.01×
26Montana~5K1.01×
27Arkansas~10K1.00×
28Mississippi~10K1.00×
29Illinois~60K0.98×
30New Mexico~9K0.98×
31New Jersey~40K0.97×
32Nevada~10K0.97×
33Colorado~20K0.96×
34Louisiana~20K0.96×
35Texas~100K0.93×
36New York~80K0.92×
37Missouri~30K0.92×
38Washington~30K0.91×
39Maryland~30K0.91×
40Oregon~20K0.91×
41Alaska~3K0.91×
42North Dakota~3K0.89×
43Massachusetts~30K0.85×
44Idaho~7K0.85×
45Nebraska~7K0.83×
46California~100K0.80×
47Hawaii~5K0.80×
48Rhode Island~4K0.80×
49Washington, District of Columbia~2K0.76×
50South Dakota~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Squirt (soft drink), United States
0.75×1.00×1.35×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Squirt (soft drink) audience vs. the country average
#·InterestCategoryAffinity×
01Dr PepperFood & Beverages16.25×
02Internet celebrityInternet & Social Media4.41×
03Soft drinksFood & Beverages4.25×
04Burger KingFood & Beverages2.26×
05T-MobileTechnology & Electronics2.08×
06TMZInternet & Social Media2.06×
07Horror moviesMovies & TV1.79×
08CocktailFood & Beverages1.77×
09WWESports1.75×
10GrillingFood & Beverages1.71×
11BeerFood & Beverages1.68×
12Credit cardsBusiness & Career1.68×
13BankingBusiness & Career1.62×
14BarbecueFood & Beverages1.61×
15Beauty salonsBeauty & Wellness1.59×
16Dolly PartonMusic & Radio1.59×
17Alcoholic beveragesFood & Beverages1.54×
18VeganismFood & Beverages1.52×
19WineFood & Beverages1.51×
20CouponsShopping1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Squirt (soft drink) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Squirt (soft drink) audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.89×
Need for SecurityCONSERVATISM1.48×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Squirt (soft drink) audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.41×
TravellingTHRILL0.49×
MindfulnessBALANCE0.53×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Squirt (soft drink) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/squirt-soft-drink-134127” · Methodology