Crusaders (rugby union) Audience in United States

Crusaders (rugby union) has an estimated audience of 676,725 people in United States. 45.7% are female, 54.3% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Novak Djokovic, Planet Fitness, French toast, Owen Wilson, Aeroplan.

The average Crusaders (rugby union) fan in United States is 33.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Novak Djokovic, Planet Fitness, French toast, with strongest over-indexing on Novak Djokovic (19.83× the country average). Demographically, the Crusaders (rugby union) audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Rugby

Demographics of Crusaders (rugby union) fans

Demographic split for Crusaders (rugby union) audience in United States
MetricValue
Female45.7%
Male54.3%
Average age33.8
Estimated audience size676,725

Audience persona

The typical Crusaders (rugby union) fan in United States is balanced, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Novak Djokovic.

Top regions in United States

Top regions ranked by reach for Crusaders (rugby union) in United States
RegionReachAffinity
California89,9421.21×
Texas71,3901.23×
Florida50,4611.1×
New York46,7541.24×
Illinois27,2121.21×
Pennsylvania23,1741.02×
Georgia22,5871.08×
North Carolina21,5171.06×
Virginia20,1501.22×
Ohio19,5080.94×
Michigan17,7931.01×
New Jersey16,9570.99×
Washington16,2641.2×
Massachusetts14,1361.06×
Tennessee14,0521.04×
Arizona13,9101.01×
Indiana12,3691×
Maryland12,2381.05×
Missouri10,8941×
Colorado9,7800.92×
South Carolina9,4360.93×
Alabama9,0870.96×
Minnesota9,0800.94×
Louisiana8,7341×
Kentucky8,6661.02×
Wisconsin8,6110.85×
Oregon7,7891×
Oklahoma7,6591.02×
Connecticut6,6960.99×
Utah6,2521.03×
Nevada6,0380.92×
Kansas5,4781.03×
Iowa5,0230.9×
Arkansas5,0040.9×
Mississippi4,9930.9×
West Virginia3,5381.12×
Hawaii3,4881.2×
Nebraska3,3530.99×
Idaho3,2360.95×
New Mexico3,0110.89×
Washington, District of Columbia2,4851.22×
New Hampshire2,3970.9×
Maine2,2150.91×
Rhode Island1,8860.88×
Montana1,7680.94×
Delaware1,4720.79×
North Dakota1,3620.98×
South Dakota1,3210.84×
Alaska1,3000.9×
Vermont1,0200.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crusaders (rugby union) audience
BrandAffinityCategory
Novak Djokovic19.83×Sports
Planet Fitness4.14×Sports
French toast25.54×Food & Beverages
Owen Wilson12.43×Movies & TV
Aeroplan45.19×Travel & Leisure
Google Maps3.4×Internet & Social Media
Kimchi22.12×Food & Beverages
Aaron Rodgers4.73×Sports
Diaper bag4.82×Kids & Family
Indeed.com2.93×Business & Career
Capital One2.85×Business & Career
Wingstop3.26×Food & Beverages
Hot pot16.75×Food & Beverages
Coconut water17.36×Food & Beverages
Key Food12.43×Shopping
Enterprise Rent-A-Car3.81×Cars & Mobility
AccuWeather4.01×Home & Garden
Google News3.66×News
Beetlejuice2.98×Movies & TV
Kia Sportage12.43×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crusaders (rugby union) audience
TraitClusterScore
PatriotismCONSERVATISM4.18
IndividualismJOY1.23
SpiritualityBALANCE1.21
Pet OwnershipJOY1.19
Community OrientationOPEN1.12
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Crusaders (rugby union)
CountryShare
United States25.1%
New Zealand10.6%
United Kingdom8.3%

See Crusaders (rugby union) audiences in other countries

More Rugby audiences in United States

Frequently asked questions

How many fans does Crusaders (rugby union) have in United States?

Crusaders (rugby union) has an estimated audience of 676,725 people in United States, concentrated in California and Texas.

What is the gender split and age of Crusaders (rugby union) fans?

45.7% of Crusaders (rugby union) fans are female, 54.3% are male, with an average age of 33.8 years.

Which brands do Crusaders (rugby union) fans like most?

Crusaders (rugby union) fans show strongest brand affinity for Novak Djokovic (19.83×), Planet Fitness (4.14×), and French toast (25.54×) over the country average.

Where do Crusaders (rugby union) fans live in United States?

Crusaders (rugby union) fans in United States are most concentrated in California (reach 89,942), Texas (reach 71,390), and Florida (reach 50,461). These three regions account for the largest share of the active audience.

What other brands do Crusaders (rugby union) fans also like?

Beyond Crusaders (rugby union) itself, the audience over-indexes on Planet Fitness (4.14×), French toast (25.54×), Owen Wilson (12.43×), and Aeroplan (45.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crusaders (rugby union). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.