Rascasse Audience Intelligence

Crusaders (rugby union) Audience in United States

A data profile of the people who buy, follow and care about Crusaders (rugby union) in United States — modelled from more than twelve digital signal sources. Crusaders (rugby union) has an estimated audience of 685,787 people in United States.

#9among Rugby in United States#474among Team in United States#2872in Sports

The average Crusaders (rugby union) fan in United States is 33.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Coconut water, Sophia Bush, Aeroplan, with strongest over-indexing on Coconut water (46.65× the country average).

Demographically, the Crusaders (rugby union) audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crusaders (rugby union) fan in United States is balanced, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Coconut water.

Category: Sports · Type: Team · Subtype: Rugby

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crusaders (rugby union) profile in United States.

Audience size
686K
in United States
Gender
45.7%♀
54.3% male
Age
33.8
average years
Country rank
#30291
Team in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crusaders (rugby union) fans

45.7% are female, 54.3% are male, average age 33.8.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Crusaders (rugby union) audience in United States
MetricValue
Female45.7%
Male54.3%
Average age33.8
Estimated audience size685,787
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Crusaders (rugby union) audience in United States
Age bracketShare%
16-1937%
20-2919%
30-3915%
40-4916%
50+13%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Crusaders (rugby union) audience comes from United States.

Worldwide audience distribution share by country for Crusaders (rugby union)
CountryShare
United States25.3%
New Zealand10.5%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crusaders (rugby union) audience in United States is strongest.

Fig. 05

Top regions by affinity

Crusaders (rugby union) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~70K1.27×
02Kentucky~10K1.16×
03North Carolina~20K1.15×
04Nebraska~4K1.14×
05California~80K1.13×
06Virginia~20K1.12×
07Hawaii~3K1.12×
08North Dakota~2K1.11×
09Indiana~10K1.09×
10New York~40K1.08×
11Illinois~20K1.07×
12Idaho~4K1.07×
13Alaska~2K1.07×
14Missouri~10K1.06×
15West Virginia~3K1.06×
16Washington~10K1.05×
17Alabama~10K1.05×
18Utah~6K1.05×
19Montana~2K1.04×
20Pennsylvania~20K1.03×
21Georgia~20K1.03×
22Oklahoma~8K1.02×
23Michigan~20K1.01×
24Kansas~5K1.01×
25Washington, District of Columbia~2K1.01×
26Tennessee~10K1.00×
27Maryland~10K1.00×
28New Jersey~20K0.98×
29Arizona~10K0.98×
30Florida~40K0.97×
31South Carolina~10K0.97×
32Ohio~20K0.96×
33South Dakota~1K0.96×
34Massachusetts~10K0.95×
35Louisiana~8K0.95×
36Minnesota~9K0.94×
37New Mexico~3K0.94×
38New Hampshire~3K0.94×
39Oregon~7K0.93×
40Nevada~6K0.93×
41Arkansas~5K0.93×
42Maine~2K0.92×
43Connecticut~6K0.91×
44Colorado~10K0.90×
45Iowa~5K0.90×
46Rhode Island~2K0.89×
47Wisconsin~9K0.88×
48Vermont~1K0.88×
49Mississippi~5K0.87×
50Delaware~2K0.84×
Fig. 06

Affinity by region

Affinity by region — Crusaders (rugby union), United States
0.84×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crusaders (rugby union) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crusaders (rugby union) audience
#·InterestCategoryAffinity×
01AeroplanTravel & Leisure63.26×
02Coconut waterFood & Beverages46.65×
03Sophia BushMovies & TV26.27×
04Mariska HargitayMovies & TV12.43×
05byu basketballSports12.43×
06John CusackMovies & TV12.43×
07Alyssa MilanoMovies & TV12.43×
08Key FoodShopping12.43×
09Elizabeth BanksMovies & TV11.36×
10Jason SegelMovies & TV10.76×
11Weather forecastingHome & Garden5.03×
12QVCMovies & TV4.33×
13Diaper bagKids & Family4.11×
14WingstopFood & Beverages4.10×
15Renewable energyBusiness & Career3.86×
16FedExBusiness & Career3.45×
17Mortgage loansBusiness & Career2.55×
18Pizza HutFood & Beverages2.25×
19McDonald'sFood & Beverages2.10×
20PinterestInternet & Social Media2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crusaders (rugby union) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crusaders (rugby union) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.58×
Convenience OrientationPREMIUM1.91×
Family OrientationCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crusaders (rugby union) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Design AffinityPREMIUM0.68×
IndulgenceJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crusaders (rugby union) have in United States?

Crusaders (rugby union) has an estimated audience of 685,787 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crusaders (rugby union) fans?

45.7% of Crusaders (rugby union) fans are female, 54.3% are male, with an average age of 33.8 years.

03

Which brands do Crusaders (rugby union) fans like most?

Crusaders (rugby union) fans show strongest brand affinity for Coconut water (46.65×), Sophia Bush (26.27×), and Aeroplan (63.26×) over the country average.

04

Where do Crusaders (rugby union) fans live in United States?

Crusaders (rugby union) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Crusaders (rugby union) fans also like?

Beyond Crusaders (rugby union) itself, the audience over-indexes on Sophia Bush (26.27×), Aeroplan (63.26×), Mariska Hargitay (12.43×), and Wingstop (4.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Crusaders (rugby union) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crusaders (rugby union). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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