Sports drink Audience in United States
Sports drink has an estimated audience of 2,947,221 people in United States. 47.7% are female, 52.3% are male, average age 35.3. Top regions: California, Texas, Florida.
The average Sports drink fan in United States is 35.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Sports drink audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Indulgence.
Category: Food & Beverages · Type: Topic
Demographics of Sports drink fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 35.3 |
| Estimated audience size | 2,947,221 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 351,102 | 1.08× |
| Texas | 328,826 | 1.3× |
| Florida | 191,778 | 0.96× |
| New York | 153,848 | 0.93× |
| Georgia | 114,143 | 1.26× |
| Illinois | 105,984 | 1.08× |
| North Carolina | 103,726 | 1.17× |
| Pennsylvania | 97,773 | 0.99× |
| Ohio | 94,486 | 1.04× |
| Michigan | 75,822 | 0.98× |
| Virginia | 72,727 | 1.01× |
| New Jersey | 68,922 | 0.92× |
| Louisiana | 63,934 | 1.68× |
| Tennessee | 61,842 | 1.05× |
| Arizona | 61,010 | 1.01× |
| Indiana | 58,265 | 1.08× |
| Washington | 55,132 | 0.93× |
| Alabama | 51,057 | 1.24× |
| Massachusetts | 50,756 | 0.87× |
| South Carolina | 50,159 | 1.13× |
| Missouri | 49,427 | 1.04× |
| Maryland | 47,417 | 0.94× |
| Colorado | 41,755 | 0.9× |
| Kentucky | 41,344 | 1.12× |
| Minnesota | 41,281 | 0.98× |
| Wisconsin | 40,528 | 0.91× |
| Oklahoma | 35,600 | 1.09× |
| Mississippi | 31,101 | 1.28× |
| Oregon | 30,492 | 0.9× |
| Arkansas | 27,529 | 1.13× |
| Connecticut | 27,290 | 0.92× |
| Utah | 26,668 | 1.01× |
| Nevada | 26,426 | 0.93× |
| Iowa | 26,335 | 1.08× |
| Kansas | 26,052 | 1.12× |
| Nebraska | 15,953 | 1.08× |
| Idaho | 14,148 | 0.96× |
| West Virginia | 14,103 | 1.03× |
| Hawaii | 13,226 | 1.04× |
| New Mexico | 12,109 | 0.82× |
| New Hampshire | 9,342 | 0.8× |
| Maine | 8,233 | 0.78× |
| Rhode Island | 7,716 | 0.82× |
| Delaware | 7,311 | 0.9× |
| Washington, District of Columbia | 6,363 | 0.72× |
| Montana | 6,358 | 0.78× |
| South Dakota | 6,034 | 0.89× |
| North Dakota | 5,836 | 0.96× |
| Alaska | 5,330 | 0.85× |
| Vermont | 3,630 | 0.7× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.51 |
| Indulgence | JOY | 1.5 |
| Sustainability | BALANCE | 1.48 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Social Media Usage | JOY | 1.35 |
| Healthy Lifestyle | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| Italy | 4.7% |
| Mexico | 4.7% |
See Sports drink audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sports drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.