Rascasse Audience Intelligence

Sports drink Audience in United States

A data profile of the people who buy, follow and care about Sports drink in United States — modelled from more than twelve digital signal sources. Sports drink has an estimated audience of 2,947,221 people in United States.

#5169among Topic in United States#651in Food & Beverages

The average Sports drink fan in United States is 35.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports drink profile in United States.

Audience size
2.9M
in United States
Gender
47.7%♀
52.3% male
Age
35.3
average years
Country rank
#10464
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports drink fans

47.7% are female, 52.3% are male, average age 35.3.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Sports drink audience in United States
MetricValue
Female47.7%
Male52.3%
Average age35.3
Estimated audience size2,947,221
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Sports drink audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3921%
40-4915%
50+13%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Sports drink audience comes from United States.

Worldwide audience distribution share by country for Sports drink
CountryShare
United States35.8%
Italy4.7%
Mexico4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports drink audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports drink fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~60K1.68×
02Mississippi~30K1.26×
03Alabama~50K1.25×
04Texas~300K1.23×
05Georgia~100K1.21×
06Kentucky~40K1.15×
07Kansas~30K1.12×
08South Carolina~50K1.10×
09North Carolina~100K1.09×
10Oklahoma~40K1.09×
11Arkansas~30K1.09×
12Nebraska~20K1.09×
13Iowa~30K1.06×
14West Virginia~10K1.05×
15California~300K1.04×
16Indiana~60K1.04×
17North Dakota~6K1.04×
18Tennessee~60K1.03×
19Illinois~100K1.02×
20Missouri~50K1.02×
21Ohio~90K1.01×
22Arizona~60K1.01×
23Utah~30K1.00×
24Hawaii~10K1.00×
25Virginia~70K0.99×
26Pennsylvania~100K0.98×
27Idaho~10K0.98×
28South Dakota~7K0.98×
29Minnesota~40K0.96×
30Delaware~8K0.95×
31Michigan~70K0.94×
32Connecticut~30K0.94×
33Washington~60K0.93×
34Maryland~50K0.93×
35Alaska~6K0.93×
36Wisconsin~40K0.92×
37Nevada~30K0.92×
38Montana~8K0.92×
39Florida~200K0.91×
40Colorado~40K0.91×
41Oregon~30K0.91×
42New Jersey~70K0.90×
43New Hampshire~10K0.90×
44Vermont~5K0.89×
45Rhode Island~8K0.88×
46New York~100K0.87×
47New Mexico~10K0.86×
48Maine~9K0.85×
49Massachusetts~50K0.84×
50Washington, District of Columbia~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Sports drink, United States
0.80×1.00×1.68×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sports drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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