Chemical Guys Audience in United States

Chemical Guys logo

Chemical Guys has an estimated audience of 835,113 people in United States. 21.6% are female, 78.4% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: DETAIL (professional journal), Hurricanes (rugby union), Adams Polishes, Mothers Polish, AutoGeek.

The average Chemical Guys fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DETAIL (professional journal), Hurricanes (rugby union), Adams Polishes, with strongest over-indexing on DETAIL (professional journal) (218.37× the country average). Demographically, the Chemical Guys audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Chemical Guys fans

Demographic split for Chemical Guys audience in United States
MetricValue
Female21.6%
Male78.4%
Average age37.6
Estimated audience size835,113

Audience persona

The typical Chemical Guys fan in United States is more male, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for DETAIL (professional journal).

Top regions in United States

Top regions ranked by reach for Chemical Guys in United States
RegionReachAffinity
California177,2281.93×
Texas93,5561.3×
Florida60,2191.07×
Pennsylvania31,8951.13×
North Carolina31,0751.24×
New York29,5040.63×
Ohio25,3150.98×
Georgia25,0100.97×
Arizona23,6871.39×
Illinois23,6310.85×
Michigan21,1470.97×
Virginia20,9131.03×
Tennessee18,7891.12×
Indiana15,7421.03×
New Jersey15,5260.73×
Washington14,2710.85×
Maryland12,9040.9×
Missouri12,6910.94×
South Carolina12,6371.01×
Massachusetts12,6340.77×
Alabama11,8331.01×
Louisiana11,8071.1×
Kentucky11,4441.09×
Wisconsin11,2630.9×
Colorado9,8230.75×
Oregon9,4600.99×
Nevada8,7961.09×
Hawaii8,5652.39×
Utah8,3761.12×
Minnesota8,3640.7×
Connecticut8,0840.97×
Oklahoma8,0390.87×
Iowa6,6010.96×
Mississippi6,5430.95×
Arkansas6,3170.92×
Kansas5,6050.85×
West Virginia5,1801.33×
New Mexico4,5711.09×
Nebraska4,1921×
Idaho3,9700.95×
New Hampshire3,0000.91×
Rhode Island2,8531.07×
Maine2,8130.94×
Delaware2,2380.97×
Montana1,7600.76×
North Dakota1,7241.01×
South Dakota1,5870.82×
Alaska1,2110.68×
Wyoming1,0720.87×
Washington, District of Columbia1,0490.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chemical Guys audience
BrandAffinityCategory
DETAIL (professional journal)218.37×Arts & Culture
Hurricanes (rugby union)76.82×Sports
Adams Polishes242.96×Cars & Mobility
Mothers Polish290.57×Cars & Mobility
AutoGeek353.46×Cars & Mobility
Car Wash (film)33.88×Movies & TV
Pixi21.45×Beauty & Wellness
3M22.73×Technology & Electronics
FLAG NOR FAIL104.94×Fashion & Accessoires
Porsche Cayenne21.55×Cars & Mobility
Armor All37.58×Cars & Mobility
Autoglym103.69×Cars & Mobility
Cars (film)5.16×Movies & TV
Discount Tire5.62×Shopping
Toyota Crown20.24×Cars & Mobility
Turtle Wax31.22×Cars & Mobility
Porsche 91112.42×Cars & Mobility
Codename: Kids Next Door13.62×Movies & TV
Legends (comics)14.17×Literature
O'Reilly Auto Parts4.62×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chemical Guys audience
TraitClusterScore
Family OrientationCONSERVATISM2.36
Career OrientationPOWER2.04
Luxury OrientationPREMIUM1.82
PatriotismCONSERVATISM1.72
Early Adopter MentalityPOWER1.69
DIY MentalityTHRILL1.66

Worldwide distribution

Worldwide audience distribution share by country for Chemical Guys
CountryShare
United States61.0%
Canada4.1%
United Kingdom3.8%

See Chemical Guys audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Chemical Guys have in United States?

Chemical Guys has an estimated audience of 835,113 people in United States, concentrated in California and Texas.

What is the gender split and age of Chemical Guys fans?

21.6% of Chemical Guys fans are female, 78.4% are male, with an average age of 37.6 years.

Which brands do Chemical Guys fans like most?

Chemical Guys fans show strongest brand affinity for DETAIL (professional journal) (218.37×), Hurricanes (rugby union) (76.82×), and Adams Polishes (242.96×) over the country average.

Where do Chemical Guys fans live in United States?

Chemical Guys fans in United States are most concentrated in California (reach 177,228), Texas (reach 93,556), and Florida (reach 60,219). These three regions account for the largest share of the active audience.

What other brands do Chemical Guys fans also like?

Beyond Chemical Guys itself, the audience over-indexes on Hurricanes (rugby union) (76.82×), Adams Polishes (242.96×), Mothers Polish (290.57×), and AutoGeek (353.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chemical Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.