Rascasse Audience Intelligence

Chemical Guys Target Market in United States

A data profile of the people who buy, follow and care about Chemical Guys in United States — modelled from more than twelve digital signal sources. Chemical Guys has an estimated audience of 829,012 people in United States.

#2750among Brand in United States#1215in Home & Garden

The average Chemical Guys fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DETAIL (professional journal), Hurricanes (rugby union), Adams Polishes, with strongest over-indexing on DETAIL (professional journal) (218.37× the country average).

Demographically, the Chemical Guys audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chemical Guys fan in United States is more male, around 37.6 years old, with strong Mindfulness tendencies and a notable affinity for DETAIL (professional journal).

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chemical Guys profile in United States.

Audience size
829K
in United States
Gender
21.6%♀
78.4% male
Age
37.6
average years
Country rank
#26818
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chemical Guys

21.6% are female, 78.4% are male, average age 37.6.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for Chemical Guys audience in United States
MetricValue
Female21.6%
Male78.4%
Average age37.6
Estimated audience size829,012
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Chemical Guys audience in United States
Age bracketShare%
16-1921%
20-2923%
30-3922%
40-4919%
50+16%
Fig. 04

Worldwide distribution

60.9%

of the worldwide Chemical Guys audience comes from United States.

Worldwide audience distribution share by country for Chemical Guys
CountryShare
United States60.9%
Canada4.0%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chemical Guys audience in United States is strongest.

Fig. 05

Top regions by affinity

Chemical Guys customers by region in United States
#RegionReachAffinity×
01Hawaii~8K2.36×
02California~200K1.81×
03West Virginia~5K1.41×
04Arizona~20K1.36×
05Texas~90K1.20×
06New Mexico~5K1.15×
07North Dakota~2K1.15×
08North Carolina~30K1.14×
09Tennessee~20K1.11×
10Louisiana~10K1.11×
11Pennsylvania~30K1.09×
12Nevada~9K1.09×
13Kentucky~10K1.07×
14Utah~8K1.06×
15Alabama~10K1.03×
16Nebraska~4K1.03×
17Rhode Island~3K1.03×
18Idaho~4K1.02×
19Florida~60K1.01×
20South Carolina~10K1.01×
21Oregon~10K1.01×
22Mississippi~7K1.01×
23Delaware~2K1.01×
24Indiana~20K0.99×
25Iowa~7K0.98×
26Virginia~20K0.97×
27Ohio~20K0.96×
28Missouri~10K0.96×
29Maine~3K0.96×
30New Hampshire~3K0.95×
31South Dakota~2K0.94×
32Arkansas~6K0.93×
33Georgia~20K0.92×
34Connecticut~8K0.92×
35Michigan~20K0.91×
36Montana~2K0.91×
37Wisconsin~10K0.89×
38Kansas~6K0.88×
39Oklahoma~8K0.87×
40Maryland~10K0.85×
41Washington~10K0.83×
42Vermont~1K0.83×
43Illinois~20K0.82×
44Alaska~1K0.78×
45Massachusetts~10K0.74×
46Colorado~10K0.72×
47Minnesota~8K0.71×
48New Jersey~10K0.70×
49New York~30K0.61×
50Washington, District of Columbia~1K0.50×
Fig. 06

Affinity by region

Affinity by region — Chemical Guys, United States
0.50×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chemical Guys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chemical Guys audience
#·InterestCategoryAffinity×
01AutoGeekCars & Mobility353.46×
02Mothers PolishCars & Mobility290.57×
03Adams PolishesCars & Mobility242.96×
04DETAIL (professional journal)Arts & Culture218.37×
05FLAG NOR FAILFashion & Accessoires104.94×
06AutoglymCars & Mobility103.69×
07Hurricanes (rugby union)Sports76.82×
08Armor AllCars & Mobility37.58×
09Car Wash (film)Movies & TV33.88×
10Turtle WaxCars & Mobility31.22×
113MTechnology & Electronics22.73×
12Porsche CayenneCars & Mobility21.55×
13Toyota CrownCars & Mobility20.24×
14Legends (comics)Literature14.17×
15Codename: Kids Next DoorMovies & TV13.62×
16Porsche 911Cars & Mobility12.42×
17PolishingHome & Garden6.54×
18Discount TireShopping5.62×
19Cars (film)Movies & TV5.16×
20O'Reilly Auto PartsCars & Mobility4.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chemical Guys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chemical Guys audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.90×
PatriotismCONSERVATISM1.72×
Luxury OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chemical Guys audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
ExtroversionTHRILL0.62×
TraditionCONSERVATISM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chemical Guys's target market in United States?

Chemical Guys's target market in United States covers an estimated 829,012 people, concentrated in California and Texas.

02

What is the gender split and age of Chemical Guys customers?

21.6% of the Chemical Guys audience are female, 78.4% are male, with an average age of 37.6 years.

03

Which brands do Chemical Guys fans like most?

Chemical Guys fans show strongest brand affinity for DETAIL (professional journal) (218.37×), Hurricanes (rugby union) (76.82×), and Adams Polishes (242.96×) over the country average.

04

Where do Chemical Guys fans live in United States?

Chemical Guys fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Chemical Guys fans also like?

Beyond Chemical Guys itself, the audience over-indexes on Hurricanes (rugby union) (76.82×), Adams Polishes (242.96×), Mothers Polish (290.57×), and AutoGeek (353.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Chemical Guys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chemical Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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