DETAIL (professional journal) Audience in United States

DETAIL (professional journal) logo

DETAIL (professional journal) has an estimated audience of 606,946 people in United States. 44.8% are female, 55.2% are male, average age 29.0. Top regions: California, Texas, Florida. Top brand affinities: Romantic Homes, Home construction, Hipster, Embroidery Library, Home equity.

The average DETAIL (professional journal) fan in United States is 29.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Romantic Homes, Home construction, Hipster, with strongest over-indexing on Romantic Homes (171.29× the country average). Demographically, the DETAIL (professional journal) audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

Demographics of DETAIL (professional journal) fans

Demographic split for DETAIL (professional journal) audience in United States
MetricValue
Female44.8%
Male55.2%
Average age29.0
Estimated audience size606,946

Audience persona

The typical DETAIL (professional journal) fan in United States is more male, around 29.0 years old, with strong Family Orientation tendencies and a notable affinity for Romantic Homes.

Top regions in United States

Top regions ranked by reach for DETAIL (professional journal) in United States
RegionReachAffinity
California71,5081.07×
Texas53,4771.02×
Florida46,9231.14×
New York32,4160.96×
Georgia22,8741.22×
North Carolina21,2591.16×
Illinois20,8171.03×
Pennsylvania19,7120.96×
Ohio18,9171.01×
Michigan16,9941.07×
Virginia15,9841.08×
Tennessee14,5931.2×
Washington13,4961.11×
New Jersey13,3600.87×
Arizona13,3461.08×
Indiana11,7911.06×
Missouri11,0981.13×
Massachusetts10,9080.91×
Alabama10,0921.19×
Maryland9,7650.94×
South Carolina9,5451.05×
Louisiana9,2931.19×
Minnesota9,2521.06×
Wisconsin8,8330.97×
Colorado8,6520.9×
Kentucky7,8191.03×
Oregon7,3821.06×
Oklahoma7,3401.09×
Mississippi6,2201.24×
Arkansas6,0871.22×
Nevada5,5220.94×
Iowa5,4431.09×
Connecticut5,2710.87×
Utah5,1370.95×
Kansas4,6540.97×
New Mexico3,3091.09×
West Virginia2,9661.05×
Idaho2,8110.92×
Hawaii2,6851.03×
Nebraska2,6540.87×
New Hampshire1,9700.82×
Maine1,9060.88×
Rhode Island1,7160.89×
Washington, District of Columbia1,5810.87×
Montana1,4180.84×
Delaware1,4130.84×
South Dakota1,1580.83×
Alaska1,1000.85×
North Dakota1,0320.83×
Vermont7600.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DETAIL (professional journal) audience
BrandAffinityCategory
Romantic Homes171.29×Home & Garden
Home construction3.17×Home & Garden
Hipster15.52×Politics & Society
Embroidery Library20×Home & Garden
Home equity2.5×Home & Garden
Building envelope11.64×Home & Garden
Katy Independent School District30.77×Travel & Leisure
UK garage5.94×Music & Radio
Life of Pi9.01×Movies & TV
Academy Award for Best Original Score16.06×Movies & TV
Stamp collecting4.27×Home & Garden
Iyanla Vanzant12.77×Business & Career
N1 road (South Africa)3.63×Travel & Leisure
Tipsy Elves8.18×Shopping
Equinix10.94×Business & Career
Academy Award for Best Visual Effects9.9×Movies & TV
Title Nine8.29×Fashion & Accessoires
Israel1.64×Travel & Leisure
Hammock camping5.47×Travel & Leisure
Hog Hunting2.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DETAIL (professional journal) audience
TraitClusterScore
Family OrientationCONSERVATISM1.77
Quality AwarenessPREMIUM1.65
Luxury OrientationPREMIUM1.62
Risk AppetiteTHRILL1.56
Early Adopter MentalityPOWER1.43
LGBTQ+ IdentityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for DETAIL (professional journal)
CountryShare
India41.1%
United States15.3%
Japan7.6%

See DETAIL (professional journal) audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does DETAIL (professional journal) have in United States?

DETAIL (professional journal) has an estimated audience of 606,946 people in United States, concentrated in California and Texas.

What is the gender split and age of DETAIL (professional journal) fans?

44.8% of DETAIL (professional journal) fans are female, 55.2% are male, with an average age of 29.0 years.

Which brands do DETAIL (professional journal) fans like most?

DETAIL (professional journal) fans show strongest brand affinity for Romantic Homes (171.29×), Home construction (3.17×), and Hipster (15.52×) over the country average.

Where do DETAIL (professional journal) fans live in United States?

DETAIL (professional journal) fans in United States are most concentrated in California (reach 71,508), Texas (reach 53,477), and Florida (reach 46,923). These three regions account for the largest share of the active audience.

What other brands do DETAIL (professional journal) fans also like?

Beyond DETAIL (professional journal) itself, the audience over-indexes on Home construction (3.17×), Hipster (15.52×), Embroidery Library (20×), and Home equity (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DETAIL (professional journal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.