Rascasse Audience Intelligence

DETAIL (professional journal) Audience in United States

A data profile of the people who buy, follow and care about DETAIL (professional journal) in United States — modelled from more than twelve digital signal sources. DETAIL (professional journal) has an estimated audience of 652,750 people in United States.

#998among Website / Newspaper / Magazine in United States#293in Arts & Culture

The average DETAIL (professional journal) fan in United States is 29.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chemical Guys, Snowball, Paintless dent repair, with strongest over-indexing on Chemical Guys (218.37× the country average).

Demographically, the DETAIL (professional journal) audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DETAIL (professional journal) fan in United States is more male, around 29.0 years old, with strong Family Orientation tendencies and a notable affinity for Chemical Guys.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DETAIL (professional journal) profile in United States.

Audience size
653K
in United States
Gender
44.8%♀
55.2% male
Age
29.0
average years
Country rank
#31190
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of DETAIL (professional journal)

44.8% are female, 55.2% are male, average age 29.0.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for DETAIL (professional journal) audience in United States
MetricValue
Female44.8%
Male55.2%
Average age29.0
Estimated audience size652,750
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the DETAIL (professional journal) audience in United States
Age bracketShare%
16-1954%
20-2916%
30-3913%
40-4910%
50+7%
Fig. 04

Worldwide distribution

15.2%

of the worldwide DETAIL (professional journal) audience comes from United States.

Worldwide audience distribution share by country for DETAIL (professional journal)
CountryShare
India41.3%
United States15.2%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DETAIL (professional journal) audience in United States is strongest.

Fig. 05

Top regions by affinity

DETAIL (professional journal) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~6K1.26×
02Alabama~10K1.22×
03Louisiana~9K1.21×
04Georgia~20K1.18×
05North Carolina~20K1.17×
06Arkansas~6K1.16×
07Oklahoma~8K1.15×
08Arizona~10K1.13×
09Tennessee~10K1.13×
10Kentucky~9K1.12×
11South Carolina~10K1.11×
12Florida~50K1.10×
13Virginia~20K1.08×
14Michigan~20K1.07×
15New Mexico~3K1.07×
16West Virginia~3K1.07×
17Texas~60K1.06×
18Washington~10K1.05×
19Missouri~10K1.03×
20Pennsylvania~20K1.02×
21Ohio~20K1.02×
22Indiana~10K1.02×
23Hawaii~3K1.01×
24California~70K1.00×
25Iowa~5K1.00×
26Idaho~3K1.00×
27Wyoming<1K1.00×
28Maryland~10K0.99×
29Oregon~7K0.99×
30Alaska~1K0.99×
31New York~30K0.97×
32Kansas~5K0.97×
33Minnesota~8K0.96×
34North Dakota~1K0.95×
35Nebraska~3K0.94×
36Montana~2K0.94×
37Wisconsin~8K0.93×
38Delaware~2K0.93×
39South Dakota~1K0.93×
40Nevada~5K0.92×
41Rhode Island~2K0.92×
42Illinois~20K0.91×
43Utah~5K0.90×
44Maine~2K0.89×
45New Jersey~10K0.87×
46Massachusetts~10K0.84×
47New Hampshire~2K0.84×
48Colorado~8K0.83×
49Connecticut~5K0.81×
50Washington, District of Columbia~1K0.77×
Fig. 06

Affinity by region

Affinity by region — DETAIL (professional journal), United States
0.77×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DETAIL (professional journal) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DETAIL (professional journal) audience
#·InterestCategoryAffinity×
01Chemical GuysHome & Garden218.37×
02SnowballKids & Family34.67×
03Paintless dent repairCars & Mobility27.32×
04SubwooferTechnology & Electronics12.05×
05Porsche CayenneCars & Mobility11.27×
06Nissan GT-RCars & Mobility8.57×
07KeyBankBusiness & Career8.23×
08CarcareCars & Mobility7.76×
09Max VerstappenSports7.58×
10Honda AccordCars & Mobility7.56×
11High-end audioTechnology & Electronics7.50×
12Family carCars & Mobility4.99×
13Auto showCars & Mobility4.92×
14Antique carCars & Mobility4.68×
15Discount TireShopping3.46×
16Solar energyHome & Garden3.42×
17CarvanaCars & Mobility3.07×
18Used CarsCars & Mobility3.00×
19AutoZoneCars & Mobility2.20×
20Burger KingFood & Beverages2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DETAIL (professional journal) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DETAIL (professional journal) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.87×
PatriotismCONSERVATISM1.74×
Quality AwarenessPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DETAIL (professional journal) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
MindfulnessBALANCE0.80×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DETAIL (professional journal) have in United States?

DETAIL (professional journal) has an estimated audience of 652,750 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DETAIL (professional journal) fans?

44.8% of DETAIL (professional journal) fans are female, 55.2% are male, with an average age of 29.0 years.

03

Which brands do DETAIL (professional journal) fans like most?

DETAIL (professional journal) fans show strongest brand affinity for Chemical Guys (218.37×), Snowball (34.67×), and Paintless dent repair (27.32×) over the country average.

04

Where do DETAIL (professional journal) fans live in United States?

DETAIL (professional journal) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do DETAIL (professional journal) fans also like?

Beyond DETAIL (professional journal) itself, the audience over-indexes on Snowball (34.67×), Paintless dent repair (27.32×), Carcare (7.76×), and Solar energy (3.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See DETAIL (professional journal) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DETAIL (professional journal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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