Rascasse Audience Intelligence

Paintless dent repair Audience in United States

A data profile of the people who buy, follow and care about Paintless dent repair in United States — modelled from more than twelve digital signal sources. Paintless dent repair has an estimated audience of 868,084 people in United States.

#9196among Topic in United States#793in Cars & Mobility

The average Paintless dent repair fan in United States is 41.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carvana, Rain or Shine Elasto Painters, Beck (manga), with strongest over-indexing on Carvana (7.68× the country average).

Demographically, the Paintless dent repair audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paintless dent repair fan in United States is more male, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Carvana.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paintless dent repair profile in United States.

Audience size
868K
in United States
Gender
21.5%♀
78.5% male
Age
41.6
average years
Country rank
#26001
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paintless dent repair fans

21.5% are female, 78.5% are male, average age 41.6.

Fig. 02

Gender split

21.5%
Female
78.5%
Male
Demographic split for Paintless dent repair audience in United States
MetricValue
Female21.5%
Male78.5%
Average age41.6
Estimated audience size868,084
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Paintless dent repair audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Paintless dent repair audience comes from United States.

Worldwide audience distribution share by country for Paintless dent repair
CountryShare
United States22.9%
Côte d'Ivoire19.8%
China10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paintless dent repair audience in United States is strongest.

Fig. 05

Top regions by affinity

Paintless dent repair fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.91×
02Colorado~20K1.62×
03Oklahoma~10K1.36×
04Kansas~9K1.26×
05Missouri~20K1.25×
06Washington~20K1.24×
07Wyoming~2K1.20×
08Arkansas~8K1.16×
09Texas~90K1.15×
10Hawaii~4K1.15×
11Wisconsin~10K1.09×
12New Mexico~5K1.08×
13Utah~8K1.07×
14Idaho~5K1.06×
15Tennessee~20K1.03×
16South Dakota~2K1.03×
17North Dakota~2K1.03×
18Arizona~20K1.02×
19Iowa~7K0.99×
20Maryland~10K0.98×
21Minnesota~10K0.98×
22New Jersey~20K0.97×
23Indiana~20K0.97×
24Nebraska~4K0.97×
25Montana~2K0.97×
26California~90K0.96×
27Louisiana~10K0.96×
28Connecticut~8K0.96×
29Michigan~20K0.95×
30Kentucky~10K0.95×
31Illinois~30K0.94×
32Ohio~30K0.94×
33South Carolina~10K0.94×
34New Hampshire~3K0.94×
35Georgia~20K0.93×
36Alabama~10K0.92×
37Pennsylvania~30K0.91×
38Florida~50K0.90×
39Rhode Island~2K0.90×
40West Virginia~4K0.88×
41North Carolina~20K0.87×
42Mississippi~6K0.87×
43Delaware~2K0.87×
44Alaska~2K0.87×
45Maine~3K0.86×
46Nevada~7K0.84×
47Virginia~20K0.83×
48Massachusetts~10K0.80×
49Washington, District of Columbia~2K0.74×
50New York~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Paintless dent repair, United States
0.73×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paintless dent repair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paintless dent repair audience
#·InterestCategoryAffinity×
01Beck (manga)Literature45.57×
02Mothers PolishCars & Mobility43.87×
03Rain or Shine Elasto PaintersTravel & Leisure29.28×
04Frugal Girls!Fashion & Accessoires28.54×
05Mustang Club of AmericaCars & Mobility28.35×
06DETAIL (professional journal)Arts & Culture27.32×
07Car Wash (film)Movies & TV13.27×
08NanotechnologyBusiness & Career11.35×
093MTechnology & Electronics10.41×
10WindshieldCars & Mobility9.65×
11Window filmHome & Garden9.48×
12CarvanaCars & Mobility7.68×
13O'Reilly Auto PartsCars & Mobility4.09×
14Advance Auto PartsCars & Mobility4.08×
15Kelley Blue BookMovies & TV3.87×
16AutoZoneCars & Mobility3.82×
17CarGurusCars & Mobility3.61×
18AutotraderCars & Mobility3.60×
19InventionBusiness & Career3.09×
20Sam's ClubShopping2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paintless dent repair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paintless dent repair audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.76×
PatriotismCONSERVATISM1.67×
DIY MentalityTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paintless dent repair audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
SustainabilityBALANCE0.95×
CreativityOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paintless dent repair have in United States?

Paintless dent repair has an estimated audience of 868,084 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paintless dent repair fans?

21.5% of Paintless dent repair fans are female, 78.5% are male, with an average age of 41.6 years.

03

Which brands do Paintless dent repair fans like most?

Paintless dent repair fans show strongest brand affinity for Carvana (7.68×), Rain or Shine Elasto Painters (29.28×), and Beck (manga) (45.57×) over the country average.

04

Where do Paintless dent repair fans live in United States?

Paintless dent repair fans in United States are most concentrated in California (reach ~90K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Paintless dent repair fans also like?

Beyond Paintless dent repair itself, the audience over-indexes on Rain or Shine Elasto Painters (29.28×), Beck (manga) (45.57×), AutoZone (3.82×), and Window film (9.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Paintless dent repair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paintless dent repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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