A data profile of the people who buy, follow and care about Frugal Girls! in United States — modelled from more than twelve digital signal sources. Frugal Girls! has an estimated audience of 567,060 people in United States.
Frugal Girls! has an estimated audience of 567,060 people in United States. 68.7% are female, 31.3% are male, average age 33.1. Top brand affinities: QVC, Kay Jewelers, High-net-worth individual, Persil, Family car.
Top brand affinities include QVC, Kay Jewelers, High-net-worth individual, with strongest over-indexing on QVC (11.18× the country average).
Demographically, the Frugal Girls! audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
The typical Frugal Girls! fan in United States is more female, around 33.1 years old, with strong Family Orientation tendencies and a notable affinity for QVC.
The key figures that characterise the Frugal Girls! profile in United States.
68.7% are female, 31.3% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 33.1 |
| Estimated audience size | 567,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 9% |
The strongest cross-interests of the Frugal Girls! audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Antibacterial soap | Home & Garden | 52.62× | ||
| 02 | Persil | Home & Garden | 42.17× | ||
| 03 | Paintless dent repair | Cars & Mobility | 28.54× | ||
| 04 | Chemical Guys | Home & Garden | 27.10× | ||
| 05 | Christina Hendricks | Movies & TV | 16.69× | ||
| 06 | Kay Jewelers | Fashion & Accessoires | 14.23× | ||
| 07 | High-net-worth individual | Business & Career | 13.70× | ||
| 08 | Family car | Cars & Mobility | 12.99× | ||
| 09 | Merrill Lynch | Business & Career | 12.29× | ||
| 10 | Jennifer Love Hewitt | Movies & TV | 11.83× | ||
| 11 | QVC | Movies & TV | 11.18× | ||
| 12 | Pressure cooking | Home & Garden | 10.86× | ||
| 13 | Weather forecasting | Home & Garden | 7.84× | ||
| 14 | Discount stores | Shopping | 5.53× | ||
| 15 | Microwave oven | Home & Garden | 4.61× | ||
| 16 | FedEx | Business & Career | 4.04× | ||
| 17 | Internet & Social Media | 3.58× | |||
| 18 | IKEA | Home & Garden | 3.47× | ||
| 19 | Shopping malls | Shopping | 3.46× | ||
| 20 | Mortgage loans | Business & Career | 3.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 4.31× | |
| Convenience Orientation | PREMIUM | 2.42× | |
| Price Sensitivity | PREMIUM | 2.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Early Adopter Mentality | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Frugal Girls!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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