Frugal Girls! Audience in United States
Frugal Girls! has an estimated audience of 567,060 people in United States. 68.7% are female, 31.3% are male, average age 33.1. Top brand affinities: Katy Independent School District, Chả giò, Romantic Homes, edureka, Admiralty.
Top brand affinities include Katy Independent School District, Chả giò, Romantic Homes, with strongest over-indexing on Katy Independent School District (36.15× the country average). Demographically, the Frugal Girls! audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine
Demographics of Frugal Girls! fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 33.1 |
| Estimated audience size | 567,060 |
Audience persona
The typical Frugal Girls! fan in United States is more female, around 33.1 years old, with strong Family Orientation tendencies and a notable affinity for Katy Independent School District.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Katy Independent School District | 36.15× | Travel & Leisure |
| Chả giò | 34.58× | Food & Beverages |
| Romantic Homes | 33.68× | Home & Garden |
| edureka | 32.74× | Business & Career |
| Admiralty | 27.25× | Travel & Leisure |
| International Association for Handicapped Divers | 20.0× | Cars & Mobility |
| Mojinos Escozíos | 19.03× | Music & Radio |
| Certified diabetes educator | 17.85× | Business & Career |
| Habtamu Wondimu | 17.52× | Politics & Society |
| Sebastián Caicedo | 16.78× | Movies & TV |
| Nazia Iqbal | 15.48× | Music & Radio |
| American University in the Emirates | 14.73× | Business & Career |
| Iztacalco | 14.69× | Travel & Leisure |
| I-Télé | 14.22× | Movies & TV |
| Postgraduate Certificate in Education | 13.4× | Business & Career |
| Wedding Favors shop | 12.67× | Kids & Family |
| Telenor Hungary | 12.56× | Technology & Electronics |
| McGill University Faculty of Law | 12.48× | Business & Career |
| Eataly Torino | 12.33× | Food & Beverages |
| Kagemusha | 11.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.24 |
| LGBTQ+ Identity | OPEN | 2.1 |
| Luxury Orientation | PREMIUM | 1.87 |
| DIY Mentality | THRILL | 1.72 |
| Community Orientation | OPEN | 1.66 |
| Price Sensitivity | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.0% |
| Germany | 9.2% |
| Italy | 7.9% |
See Frugal Girls! audiences in other countries
More Fashion & Accessoires audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Frugal Girls!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.