A data profile of the people who buy, follow and care about Frugal Girls! in Germany — modelled from more than twelve digital signal sources. Frugal Girls! has an estimated audience of 62,781 people in Germany.
Frugal Girls! has an estimated audience of 62,781 people in Germany. 62.9% are female, 37.1% are male, average age 31.1. Top brand affinities: Vaude, Dacia Duster, Die Ärzte, Balmain, Florence and the Machine.
Top brand affinities include Vaude, Dacia Duster, Die Ärzte, with strongest over-indexing on Vaude (20× the country average).
Demographically, the Frugal Girls! audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Frugal Girls! fan in Germany is more female, around 31.1 years old, with strong Individualism tendencies and a notable affinity for Vaude.
The key figures that characterise the Frugal Girls! profile in Germany.
62.9% are female, 37.1% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 31.1 |
| Estimated audience size | 62,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Frugal Girls! audience comes from Germany.
| Country | Share |
|---|---|
| United States | 83.0% |
| Germany | 9.2% |
| Italy | 7.9% |
The strongest cross-interests of the Frugal Girls! audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dacia Logan | Cars & Mobility | 22.62× | ||
| 02 | Vaude | Fashion & Accessoires | 20.00× | ||
| 03 | Die Ärzte | Music & Radio | 20.00× | ||
| 04 | Kettcar | Music & Radio | 20.00× | ||
| 05 | Wir sind Helden | Music & Radio | 20.00× | ||
| 06 | Buick | Cars & Mobility | 20.00× | ||
| 07 | Franz Ferdinand (band) | Music & Radio | 20.00× | ||
| 08 | Balmain | Fashion & Accessoires | 18.19× | ||
| 09 | Florence and the Machine | Music & Radio | 17.97× | ||
| 10 | Dacia Duster | Cars & Mobility | 15.16× | ||
| 11 | Dior Homme | Beauty & Wellness | 15.12× | ||
| 12 | Johann Sebastian Bach | Music & Radio | 13.19× | ||
| 13 | Bandcamp | Music & Radio | 12.47× | ||
| 14 | Metropolitan Museum of Art | Arts & Culture | 12.08× | ||
| 15 | Music download | Technology & Electronics | 10.16× | ||
| 16 | Maison Margiela | Fashion & Accessoires | 10.15× | ||
| 17 | Museum of Modern Art | Arts & Culture | 8.09× | ||
| 18 | Hyundai Tucson | Cars & Mobility | 6.22× | ||
| 19 | Nature | Home & Garden | 1.94× | ||
| 20 | Family | Kids & Family | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.66× | |
| Early Adopter Mentality | POWER | 1.65× | |
| Family Orientation | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.67× | |
| DIY Mentality | THRILL | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Frugal Girls!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.