Rascasse Audience Intelligence

Frugal Girls! Audience Demographics in Germany

Frugal Girls! has an estimated audience of 63K people in Germany.

#1544among websites & media in Germany
#1656in Fashion & Accessoires

Frugal Girls! has an estimated audience of 63K people in Germany. 62.9% are female, 37.1% are male, average age 31.8. Top affinities: Die Ärzte, Dacia Duster, Vaude, Balmain, Wir sind Helden.

Top affinities include Dacia Logan, Die Ärzte, Vaude, with strongest over-indexing on Dacia Logan (22.62× the country average).

Demographically, the Frugal Girls! audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

The typical Frugal Girls! fan in Germany is more female, around 31.8 years old, with strong Individualism tendencies and a notable affinity for Dacia Logan.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
63K
in Germany
Gender
62.9%♀
37.1% male
Age
31.8
average years
Country rank
#47067
among all objects in Germany
Section 02

Audience demographics of Frugal Girls!

62.9% are female, 37.1% are male, average age 31.8.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Frugal Girls! audience in Germany
MetricValue
Female62.9%
Male37.1%
Average age31.8
Estimated audience size63K
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Frugal Girls! audience in Germany
Age bracketShare%
16-2441%
25-3423%
35-4417%
45-5413%
55+7%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Frugal Girls! audience comes from Germany.

Worldwide audience distribution share by country for Frugal Girls!
CountryShare
United States83.0%
Germany9.2%
Italy7.9%
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Frugal Girls! audience vs. the country average
#·InterestCategoryAffinity×
01Dacia LoganCars & Mobility22.62×
02Die ÄrzteMusic & Radio20.00×
03VaudeFashion & Accessoires20.00×
04Wir sind HeldenMusic & Radio20.00×
05KettcarMusic & Radio20.00×
06Franz Ferdinand (band)Music & Radio20.00×
07BuickCars & Mobility20.00×
08BalmainFashion & Accessoires18.19×
09Florence and the MachineMusic & Radio17.97×
10Dacia DusterCars & Mobility15.16×
11Dior HommeBeauty & Wellness15.12×
12Johann Sebastian BachMusic & Radio13.19×
13BandcampMusic & Radio12.47×
14Metropolitan Museum of ArtArts & Culture12.08×
15Music downloadTechnology & Electronics10.16×
16Maison MargielaFashion & Accessoires10.15×
17Museum of Modern ArtArts & Culture8.09×
18Hyundai TucsonCars & Mobility6.22×
19Der TagesspiegelNews2.72×
20NatureHome & Garden1.94×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Frugal Girls! audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Frugal Girls! audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.66×
Early Adopter MentalityPOWER1.65×
Family OrientationCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Frugal Girls! audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
DIY MentalityTHRILL0.84×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Frugal Girls! over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/frugal-girls-173793” · Methodology