Armor All Audience in United States

Armor All logo

Armor All has an estimated audience of 660,262 people in United States. 18.0% are female, 82.0% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Monogram, Keeper (password manager), Minnesota, Israel, N1 road (South Africa).

The average Armor All fan in United States is 45.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monogram, Keeper (password manager), Minnesota, with strongest over-indexing on Monogram (20× the country average). Demographically, the Armor All audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Software

Demographics of Armor All fans

Demographic split for Armor All audience in United States
MetricValue
Female18.0%
Male82.0%
Average age45.5
Estimated audience size660,262

Audience persona

The typical Armor All fan in United States is more male, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for Armor All in United States
RegionReachAffinity
California88,2471.22×
Texas75,5801.33×
Florida45,4161.02×
New York36,2540.98×
North Carolina22,9371.15×
Illinois22,6361.03×
Ohio22,5031.11×
Pennsylvania22,2781×
Georgia19,4750.96×
Michigan19,2811.12×
New Jersey17,4701.04×
Arizona14,9171.11×
Virginia14,2900.89×
Tennessee13,8941.05×
Indiana12,7361.06×
Washington11,6730.88×
Missouri11,4261.07×
Massachusetts10,9800.84×
Louisiana10,4711.23×
Alabama10,1831.1×
South Carolina10,0451.01×
Colorado9,9740.96×
Wisconsin9,9581×
Kentucky9,6941.17×
Maryland9,4600.83×
Minnesota8,5400.9×
Oklahoma7,8261.07×
Nevada7,0521.1×
Oregon7,0480.93×
Connecticut6,9561.05×
Arkansas6,1291.13×
Mississippi5,9761.1×
Utah5,7530.97×
Iowa5,5671.02×
Kansas5,1941×
New Mexico3,8431.16×
West Virginia3,5191.14×
Idaho3,1490.95×
Nebraska3,1030.94×
New Hampshire2,6601.02×
Hawaii2,3680.83×
Maine2,1350.9×
Rhode Island2,1071×
Montana1,7360.95×
Delaware1,5250.84×
Alaska1,3030.92×
South Dakota1,2770.84×
North Dakota1,1520.85×
Washington, District of Columbia1,0260.52×
Vermont9940.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Armor All audience
BrandAffinityCategory
Monogram20×Home & Garden
Keeper (password manager)7.71×Technology & Electronics
Minnesota2.1×Travel & Leisure
Israel2.03×Travel & Leisure
N1 road (South Africa)3.94×Travel & Leisure
Alaska1.62×Travel & Leisure
Calvary Chapel8.31×Politics & Society
MK3.36×Music & Radio
Pillow1.6×Home & Garden
Hog Hunting2.29×Sports
Romantic Homes44.26×Home & Garden
Unique Gifts1.55×Shopping
Lulu 黃路梓茵1.73×Movies & TV
Kansas1.62×Travel & Leisure
Better Off Dead (film)5.94×Movies & TV
Birthday Gifts1.72×Kids & Family
Manual labour3.37×Business & Career
Northrop Grumman3.18×Business & Career
Acoustic music2.23×Music & Radio
Glossier2.54×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Armor All audience
TraitClusterScore
Family OrientationCONSERVATISM2
DIY MentalityTHRILL1.82
PatriotismCONSERVATISM1.74
Convenience OrientationPREMIUM1.7
IndulgenceJOY1.68
LGBTQ+ IdentityOPEN1.53

Worldwide distribution

Worldwide audience distribution share by country for Armor All
CountryShare
United States65.2%
Australia8.8%
Canada5.3%

See Armor All audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Armor All have in United States?

Armor All has an estimated audience of 660,262 people in United States, concentrated in California and Texas.

What is the gender split and age of Armor All fans?

18.0% of Armor All fans are female, 82.0% are male, with an average age of 45.5 years.

Which brands do Armor All fans like most?

Armor All fans show strongest brand affinity for Monogram (20×), Keeper (password manager) (7.71×), and Minnesota (2.1×) over the country average.

Where do Armor All fans live in United States?

Armor All fans in United States are most concentrated in California (reach 88,247), Texas (reach 75,580), and Florida (reach 45,416). These three regions account for the largest share of the active audience.

What other brands do Armor All fans also like?

Beyond Armor All itself, the audience over-indexes on Keeper (password manager) (7.71×), Minnesota (2.1×), Israel (2.03×), and N1 road (South Africa) (3.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Armor All. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.