Rascasse Audience Intelligence

Chicago metropolitan area Audience in United States

A data profile of the people who buy, follow and care about Chicago metropolitan area in United States — modelled from more than twelve digital signal sources. Chicago metropolitan area has an estimated audience of 11,427,382 people in United States.

#59among Region in United States#183among POI in United States#276in Travel & Leisure

The average Chicago metropolitan area fan in United States is 41.7 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, California.

Top brand affinities include Chicago Cubs, Chicago Blackhawks, Chicago White Sox, with strongest over-indexing on Chicago Cubs (3.81× the country average).

Demographically, the Chicago metropolitan area audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago metropolitan area fan in United States is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Chicago Cubs.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago metropolitan area profile in United States.

Audience size
11.4M
in United States
Gender
54.3%♀
45.7% male
Age
41.7
average years
Country rank
#3133
POI in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago metropolitan area fans

54.3% are female, 45.7% are male, average age 41.7.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Chicago metropolitan area audience in United States
MetricValue
Female54.3%
Male45.7%
Average age41.7
Estimated audience size11,427,382
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Chicago metropolitan area audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

81.8%

of the worldwide Chicago metropolitan area audience comes from United States.

Worldwide audience distribution share by country for Chicago metropolitan area
CountryShare
United States81.8%
Mexico2.4%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago metropolitan area audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago metropolitan area fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~8.5M24.87×
02Indiana~600K3.10×
03Wisconsin~400K2.28×
04Iowa~100K1.22×
05Michigan~300K1.02×
06Alaska~20K0.95×
07South Dakota~20K0.93×
08North Dakota~20K0.93×
09Vermont~20K0.93×
10Missouri~200K0.89×
11Montana~30K0.89×
12Delaware~30K0.89×
13Rhode Island~30K0.87×
14West Virginia~50K0.85×
15Hawaii~40K0.85×
16New Hampshire~40K0.85×
17Maine~30K0.85×
18Washington, District of Columbia~30K0.85×
19Nebraska~50K0.84×
20Idaho~50K0.83×
21New Mexico~50K0.81×
22Mississippi~80K0.80×
23Minnesota~100K0.78×
24Kansas~70K0.78×
25Arkansas~70K0.77×
26Arizona~200K0.76×
27Kentucky~100K0.74×
28Oklahoma~90K0.72×
29Utah~70K0.72×
30Louisiana~100K0.71×
31Connecticut~80K0.71×
32Nevada~80K0.70×
33Alabama~100K0.67×
34Oregon~90K0.67×
35Colorado~100K0.66×
36South Carolina~100K0.66×
37Tennessee~100K0.65×
38Ohio~200K0.62×
39Maryland~100K0.61×
40Washington~100K0.58×
41Massachusetts~100K0.57×
42Virginia~200K0.56×
43Georgia~200K0.54×
44New Jersey~200K0.54×
45North Carolina~200K0.52×
46Pennsylvania~200K0.50×
47Florida~300K0.45×
48New York~300K0.44×
49Texas~400K0.42×
50California~500K0.36×
Fig. 06

Affinity by region

Affinity by region — Chicago metropolitan area, United States
0.36×1.00×24.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago metropolitan area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago metropolitan area audience
#·InterestCategoryAffinity×
01Chicago BlackhawksSports7.77×
02Chicago Fire (TV series)Movies & TV6.62×
03Chicago White SoxSports6.48×
04Colorado RockiesSports4.95×
05Berlin WallTravel & Leisure4.11×
06Chicago CubsSports3.81×
07Web serverTechnology & Electronics3.22×
08Jessica AlbaMovies & TV3.18×
09Chicago BearsSports2.54×
10Milwaukee BrewersSports2.24×
11Renewable energyBusiness & Career1.87×
12Discount storesShopping1.80×
13Real propertyHome & Garden1.80×
14FedExBusiness & Career1.72×
15Pizza HutFood & Beverages1.65×
16Las VegasTravel & Leisure1.62×
17SubwayFood & Beverages1.56×
18TMZInternet & Social Media1.56×
19Subscription business modelShopping1.54×
20Planet FitnessSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago metropolitan area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago metropolitan area audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
Community OrientationOPEN1.68×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago metropolitan area audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Healthy LifestyleBALANCE0.83×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago metropolitan area have in United States?

Chicago metropolitan area has an estimated audience of 11,427,382 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of Chicago metropolitan area fans?

54.3% of Chicago metropolitan area fans are female, 45.7% are male, with an average age of 41.7 years.

03

Which brands do Chicago metropolitan area fans like most?

Chicago metropolitan area fans show strongest brand affinity for Chicago Cubs (3.81×), Chicago Blackhawks (7.77×), and Chicago White Sox (6.48×) over the country average.

04

Where do Chicago metropolitan area fans live in United States?

Chicago metropolitan area fans in United States are most concentrated in Illinois (reach ~8.5M), Indiana (reach ~600K), and California (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago metropolitan area fans also like?

Beyond Chicago metropolitan area itself, the audience over-indexes on Chicago Blackhawks (7.77×), Chicago White Sox (6.48×), Chicago Bears (2.54×), and Chicago Fire (TV series) (6.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Chicago metropolitan area audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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