Chicago metropolitan area Audience in United States

Chicago metropolitan area has an estimated audience of 11,427,382 people in United States. 54.3% are female, 45.7% are male, average age 41.7. Top regions: Illinois, Indiana, Wisconsin. Top brand affinities: Chicago Cubs, Planet Fitness, FC Bayern Munich, Chicago Bears, MSN.

The average Chicago metropolitan area fan in United States is 41.7 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Wisconsin. Top brand affinities include Chicago Cubs, Planet Fitness, FC Bayern Munich, with strongest over-indexing on Chicago Cubs (5.44× the country average). Demographically, the Chicago metropolitan area audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Chicago metropolitan area fans

Demographic split for Chicago metropolitan area audience in United States
MetricValue
Female54.3%
Male45.7%
Average age41.7
Estimated audience size11,427,382

Audience persona

The typical Chicago metropolitan area fan in United States is balanced, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Chicago Cubs.

Top regions in United States

Top regions ranked by reach for Chicago metropolitan area in United States
RegionReachAffinity
Illinois8,370,00027.36×
Indiana670,3563.21×
Wisconsin411,2152.39×
Michigan304,7501.02×
Texas285,0320.29×
California282,1820.22×
Florida212,0020.27×
Ohio179,2880.51×
Arizona168,0580.72×
New York165,4870.26×
Missouri148,5930.81×
Iowa116,8711.24×
Pennsylvania110,5820.29×
Minnesota105,7430.65×
Tennessee98,0240.43×
Georgia97,7820.28×
North Carolina83,8860.24×
Kentucky78,2480.55×
Virginia76,7210.28×
Colorado72,2510.4×
New Jersey66,2180.23×
Washington59,4220.26×
Massachusetts56,0670.25×
Alabama53,5900.34×
Maryland42,5930.22×
Kansas39,5000.44×
Oklahoma39,0040.31×
South Carolina38,5240.22×
Arkansas38,3490.41×
Nevada35,3530.32×
Louisiana34,5430.23×
Oregon32,0870.24×
Nebraska30,4780.53×
Mississippi28,4900.3×
Connecticut25,8380.23×
Utah22,9420.22×
South Dakota15,9120.6×
New Mexico14,3010.25×
Idaho13,1630.23×
West Virginia12,8290.24×
Washington, District of Columbia12,1000.35×
Maine10,7680.26×
Hawaii10,6880.22×
Montana10,5400.33×
Rhode Island10,2070.28×
Alaska10,0870.41×
New Hampshire9,9830.22×
North Dakota8,9380.38×
Wyoming8,6480.51×
Vermont6,6930.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago metropolitan area audience
BrandAffinityCategory
Chicago Cubs5.44×Sports
Planet Fitness2.58×Sports
FC Bayern Munich4.41×Sports
Chicago Bears3.7×Sports
MSN2.29×News
Diaper bag3.71×Kids & Family
Chicago Blackhawks7.61×Sports
Staples (Canada)2.68×Business & Career
Hobby Lobby1.84×Home & Garden
Happiness1.51×Health
Chicago White Sox5.95×Sports
Jack Black5.19×Movies & TV
Aldi1.68×Shopping
Chicago Bulls2.79×Sports
Taco Bell1.7×Food & Beverages
Las Vegas1.94×Travel & Leisure
Aubrey Plaza4.93×Movies & TV
Bars1.52×Travel & Leisure
southwest airlines2.19×Travel & Leisure
Ponytail4.39×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago metropolitan area audience
TraitClusterScore
Community OrientationOPEN1.5
ExtroversionTHRILL1.39
Urban LifestyleOPEN1.26
PatriotismCONSERVATISM1.2
Sports ActivityPOWER1.15
IndulgenceJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Chicago metropolitan area
CountryShare
United States81.8%
Mexico2.4%
Canada2.3%

See Chicago metropolitan area audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Chicago metropolitan area have in United States?

Chicago metropolitan area has an estimated audience of 11,427,382 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of Chicago metropolitan area fans?

54.3% of Chicago metropolitan area fans are female, 45.7% are male, with an average age of 41.7 years.

Which brands do Chicago metropolitan area fans like most?

Chicago metropolitan area fans show strongest brand affinity for Chicago Cubs (5.44×), Planet Fitness (2.58×), and FC Bayern Munich (4.41×) over the country average.

Where do Chicago metropolitan area fans live in United States?

Chicago metropolitan area fans in United States are most concentrated in Illinois (reach 8,370,000), Indiana (reach 670,356), and Wisconsin (reach 411,215). These three regions account for the largest share of the active audience.

What other brands do Chicago metropolitan area fans also like?

Beyond Chicago metropolitan area itself, the audience over-indexes on Planet Fitness (2.58×), FC Bayern Munich (4.41×), Chicago Bears (3.7×), and MSN (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.