Rascasse Audience Intelligence

CBS Sports Audience Demographics in United States

CBS Sports has an estimated audience of 34.5M people in United States.

#13among Sport in United States#11among TV channels in United States#43in Sports

The average CBS Sports fan in United States is 43.2 years old, more male, and lives primarily in California.

By number of fans, CBS Sports ranks #13 among the 803 objects in Sport in United States — 2.7× the group median.

Its fans are 4.8 years older than the group average of 38.4.

Women make up 31.7% of the fan base, 10.1 percentage points fewer than the group average.

Compared with the other 802 objects in Sport, CBS Sports fans stand out for their interest in Sports radio, Sports Illustrated and Dallas Mavericks.

Most fans live in California, New York, Florida.

Top affinities include Sports radio, Sports Illustrated, Fox Sports, with strongest over-indexing on Sports radio (3.84× the country average).

Demographically, the CBS Sports audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

The typical CBS Sports fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Sports radio.

Category: Sports · Type: TV Channel · Subtype: Sport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
34.5M
in United States
Gender
31.7%♀
68.3% male
Age
43.2
average years
Country rank
#732
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of CBS Sports

31.7% are female, 68.3% are male, average age 43.2.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for CBS Sports audience in United States
MetricValue
Female31.7%
Male68.3%
Average age43.2
Estimated audience size34.5M
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the CBS Sports audience in United States
Age bracketShare%
16-2414%
25-3416%
35-4419%
45-5422%
55+28%
Fig. 04

Worldwide distribution

83.1%

of the worldwide CBS Sports audience comes from United States.

Worldwide audience distribution share by country for CBS Sports
CountryShare
United States83.1%
Canada4.5%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

CBS Sports fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~1M1.95×
02Iowa~500K1.57×
03Ohio~2M1.53×
04Pennsylvania~2M1.40×
05Michigan~1.5M1.37×
06Rhode Island~100K1.30×
07Kentucky~600K1.27×
08New Jersey~1M1.26×
09Kansas~400K1.26×
10Connecticut~500K1.22×
11Nevada~400K1.19×
12Minnesota~700K1.17×
13Delaware~100K1.17×
14Nebraska~200K1.13×
15Indiana~800K1.11×
16West Virginia~200K1.11×
17New Hampshire~200K1.10×
18Massachusetts~800K1.07×
19Illinois~1.5M1.06×
20North Dakota~80K1.05×
21Alabama~500K1.04×
22Missouri~700K1.03×
23South Carolina~600K1.03×
24Maine~100K1.01×
25Mississippi~300K0.97×
26Maryland~600K0.96×
27Vermont~60K0.96×
28New York~2M0.94×
29Wyoming~50K0.92×
30North Carolina~1M0.91×
31South Dakota~80K0.91×
32Arizona~700K0.90×
33Tennessee~700K0.89×
34Florida~2M0.87×
35Colorado~500K0.87×
36Idaho~200K0.86×
37New Mexico~200K0.85×
38Virginia~700K0.84×
39Montana~90K0.81×
40Alaska~60K0.79×
41Hawaii~100K0.76×
42Georgia~900K0.74×
43Oregon~300K0.72×
44Washington~600K0.71×
45Oklahoma~300K0.71×
46Louisiana~300K0.70×
47Arkansas~200K0.67×
48Utah~200K0.55×
49California~2M0.54×
50Texas~1M0.52×
Fig. 06

Affinity by region

Affinity by region — CBS Sports, United States
0.52×1.00×1.95×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the CBS Sports audience vs. the country average
#·InterestCategoryAffinity×
01Sports radioMusic & Radio3.84×
02Sports IllustratedSports3.84×
03Fox SportsSports3.66×
04NBC SportsSports3.57×
05Dallas MavericksSports3.20×
06ESPNSports2.45×
07CBSMovies & TV2.41×
08GamblingGames2.11×
09Team sportSports1.97×
10FIFA World CupSports1.85×
11NBCMovies & TV1.85×
12Britney SpearsMusic & Radio1.82×
13MLBSports1.71×
14LeBron JamesSports1.69×
15Country musicMusic & Radio1.67×
16NFLSports1.66×
17SoccerSports1.64×
18PodcastMusic & Radio1.60×
19SocietyPolitics & Society1.54×
20Video gamesGames1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the CBS Sports audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the CBS Sports audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Family OrientationCONSERVATISM1.35×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the CBS Sports audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.80×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in CBS Sports over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cbs-sports-71927” · Methodology