LA Galaxy Audience in Germany

LA Galaxy has an estimated audience of 385,761 people in Germany. 24.3% are female, 75.7% are male, average age 32.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Transfermarkt, Borussia Dortmund, Vincent Kompany, Serbian First League, Harry Kane.
The average LA Galaxy fan in Germany is 32.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Transfermarkt, Borussia Dortmund, Vincent Kompany, with strongest over-indexing on Transfermarkt (6.81× the country average). Demographically, the LA Galaxy audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of LA Galaxy fans
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 32.6 |
| Estimated audience size | 385,761 |
Audience persona
The typical LA Galaxy fan in Germany is more male, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,681 | 1.61× |
| Baden-Württemberg | 49,962 | 0.95× |
| Bayern | 49,257 | 0.79× |
| Niedersachsen | 44,193 | 1.18× |
| Hessen | 28,973 | 0.99× |
| Rheinland-Pfalz | 18,884 | 0.98× |
| Sachsen | 18,303 | 0.97× |
| Berlin | 17,751 | 1.03× |
| Schleswig-Holstein | 13,366 | 0.96× |
| Brandenburg | 12,183 | 1.02× |
| Sachsen-Anhalt | 9,992 | 1× |
| Thüringen | 8,863 | 0.9× |
| Hamburg | 8,507 | 0.98× |
| Mecklenburg-Vorpommern | 6,546 | 0.89× |
| Saarland | 4,129 | 0.87× |
| Bremen | 2,934 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 6.81× | Sports |
| Borussia Dortmund | 2.62× | Sports |
| Vincent Kompany | 11.34× | Sports |
| Serbian First League | 46.56× | Sports |
| Harry Kane | 8.32× | Sports |
| Transport | 3.93× | Cars & Mobility |
| SV Werder Bremen | 3.47× | Sports |
| Paris Saint-Germain | 7.01× | Sports |
| Outdoor recreation | 2.11× | Sports |
| FIFA World Cup | 2.63× | Sports |
| Tottenham Hotspur F.C. | 6.35× | Sports |
| UEFA Nations League | 6.44× | Sports |
| Sports | 1.91× | Sports |
| UEFA Champions League | 2.5× | Sports |
| Team sport | 3.52× | Sports |
| Tipico | 3.64× | Games |
| RB Leipzig | 3.82× | Sports |
| FIFA Club World Cup | 7.84× | Sports |
| Telegram | 4.39× | Internet & Social Media |
| Atlético Madrid | 7.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| Early Adopter Mentality | POWER | 1.42 |
| Spirituality | BALANCE | 1.24 |
| Tradition | CONSERVATISM | 1.21 |
| Social Media Usage | JOY | 1.2 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| Mexico | 6.3% |
| United Kingdom | 6.1% |
See LA Galaxy audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does LA Galaxy have in Germany?
LA Galaxy has an estimated audience of 385,761 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of LA Galaxy fans?
24.3% of LA Galaxy fans are female, 75.7% are male, with an average age of 32.6 years.
Which brands do LA Galaxy fans like most?
LA Galaxy fans show strongest brand affinity for Transfermarkt (6.81×), Borussia Dortmund (2.62×), and Vincent Kompany (11.34×) over the country average.
Where do LA Galaxy fans live in Germany?
LA Galaxy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,681), Baden-Württemberg (reach 49,962), and Bayern (reach 49,257). These three regions account for the largest share of the active audience.
What other brands do LA Galaxy fans also like?
Beyond LA Galaxy itself, the audience over-indexes on Borussia Dortmund (2.62×), Vincent Kompany (11.34×), Serbian First League (46.56×), and Harry Kane (8.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LA Galaxy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.