Rascasse Audience Intelligence

LA Galaxy Audience in United States

A data profile of the people who buy, follow and care about LA Galaxy in United States — modelled from more than twelve digital signal sources. LA Galaxy has an estimated audience of 3,496,187 people in United States.

#46among Soccer in United States#179among Team in United States#796in Sports

The average LA Galaxy fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, Los Angeles Angels of Anaheim, Time Warner Cable, with strongest over-indexing on FIFA World Cup 2026 (3.67× the country average).

Demographically, the LA Galaxy audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LA Galaxy fan in United States is more male, around 37.2 years old, with strong Tradition tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LA Galaxy profile in United States.

Audience size
3.5M
in United States
Gender
35.2%♀
64.8% male
Age
37.2
average years
Country rank
#9030
Team in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LA Galaxy fans

35.2% are female, 64.8% are male, average age 37.2.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for LA Galaxy audience in United States
MetricValue
Female35.2%
Male64.8%
Average age37.2
Estimated audience size3,496,187
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the LA Galaxy audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

26.7%

of the worldwide LA Galaxy audience comes from United States.

Worldwide audience distribution share by country for LA Galaxy
CountryShare
United States26.7%
Mexico6.2%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LA Galaxy audience in United States is strongest.

Fig. 05

Top regions by affinity

LA Galaxy fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M10.32×
02Nevada~90K2.46×
03Utah~60K1.84×
04Washington~100K1.75×
05Oregon~70K1.74×
06Arizona~100K1.29×
07Hawaii~20K1.09×
08Texas~300K1.08×
09Colorado~60K1.07×
10Florida~300K1.01×
11New Jersey~90K0.94×
12Kansas~30K0.93×
13Illinois~100K0.91×
14Idaho~20K0.91×
15Maryland~60K0.89×
16Washington, District of Columbia~10K0.88×
17New York~200K0.85×
18Minnesota~40K0.85×
19Missouri~50K0.82×
20New Mexico~10K0.81×
21Rhode Island~9K0.81×
22Ohio~90K0.80×
23Nebraska~10K0.80×
24South Dakota~7K0.80×
25Delaware~8K0.79×
26Virginia~70K0.75×
27Iowa~20K0.75×
28North Carolina~80K0.74×
29Vermont~5K0.73×
30Georgia~80K0.72×
31North Dakota~5K0.71×
32Connecticut~30K0.70×
33Alaska~6K0.70×
34Massachusetts~50K0.69×
35Montana~7K0.66×
36Indiana~40K0.65×
37Arkansas~20K0.65×
38Kentucky~30K0.64×
39Tennessee~50K0.63×
40New Hampshire~9K0.62×
41Oklahoma~20K0.60×
42Maine~7K0.55×
43Louisiana~30K0.54×
44West Virginia~9K0.53×
45Pennsylvania~60K0.51×
46South Carolina~30K0.50×
47Mississippi~10K0.49×
48Wisconsin~30K0.47×
49Alabama~20K0.46×
50Michigan~40K0.40×
Fig. 06

Affinity by region

Affinity by region — LA Galaxy, United States
0.40×1.00×10.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LA Galaxy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LA Galaxy audience
#·InterestCategoryAffinity×
01Time Warner CableMovies & TV24.87×
02Los Angeles Angels of AnaheimSports18.60×
03Los Angeles FCSports13.47×
04Ligue 1Sports10.86×
05Shohei OhtaniSports7.00×
06FIFA World Cup 2026Sports3.67×
07Creative CommonsTechnology & Electronics3.14×
08Instant messagingInternet & Social Media3.04×
09FIFA World CupSports2.74×
10SoccerSports2.63×
11WikipediaInternet & Social Media2.26×
12United StatesTravel & Leisure1.78×
13Video gamesGames1.71×
14CultureLiterature1.68×
15FoodFood & Beverages1.58×
16Food and drinkFood & Beverages1.57×
17Fitness and wellnessSports1.57×
18FamilyKids & Family1.55×
19BeveragesFood & Beverages1.53×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LA Galaxy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LA Galaxy audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.52×
Community OrientationOPEN1.48×
Family OrientationCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LA Galaxy audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.94×
TravellingTHRILL1.01×
SustainabilityBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LA Galaxy have in United States?

LA Galaxy has an estimated audience of 3,496,187 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LA Galaxy fans?

35.2% of LA Galaxy fans are female, 64.8% are male, with an average age of 37.2 years.

03

Which brands do LA Galaxy fans like most?

LA Galaxy fans show strongest brand affinity for FIFA World Cup 2026 (3.67×), Los Angeles Angels of Anaheim (18.6×), and Time Warner Cable (24.87×) over the country average.

04

Where do LA Galaxy fans live in United States?

LA Galaxy fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do LA Galaxy fans also like?

Beyond LA Galaxy itself, the audience over-indexes on Los Angeles Angels of Anaheim (18.6×), Time Warner Cable (24.87×), FIFA World Cup (2.74×), and Soccer (2.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See LA Galaxy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LA Galaxy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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