LA Galaxy Audience in United States

LA Galaxy logo

LA Galaxy has an estimated audience of 3,665,577 people in United States. 35.2% are female, 64.8% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Los Angeles Angels of Anaheim, Time Warner Cable, Soccer, Instant messaging, Shohei Ohtani.

The average LA Galaxy fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Los Angeles Angels of Anaheim, Time Warner Cable, Soccer, with strongest over-indexing on Los Angeles Angels of Anaheim (18.6× the country average). Demographically, the LA Galaxy audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of LA Galaxy fans

Demographic split for LA Galaxy audience in United States
MetricValue
Female35.2%
Male64.8%
Average age37.2
Estimated audience size3,665,577

Audience persona

The typical LA Galaxy fan in United States is more male, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Los Angeles Angels of Anaheim.

Top regions in United States

Top regions ranked by reach for LA Galaxy in United States
RegionReachAffinity
California2,749,18310.75×
Texas321,4121.02×
Florida235,0610.95×
New York164,0650.8×
Washington116,3581.58×
Illinois107,2420.88×
Arizona95,1671.27×
New Jersey88,0340.94×
Ohio87,2850.77×
Nevada82,5802.33×
North Carolina82,3720.75×
Georgia73,4390.65×
Oregon68,9801.64×
Utah68,9182.1×
Virginia64,3630.72×
Colorado62,3561.08×
Pennsylvania61,5760.5×
Maryland52,4640.83×
Minnesota47,3800.9×
Massachusetts47,3060.66×
Tennessee41,7320.57×
Missouri41,4420.7×
Indiana41,3630.62×
Michigan35,6760.37×
Kentucky27,2020.59×
Connecticut24,1570.66×
Kansas23,9930.83×
South Carolina23,9850.43×
Wisconsin23,1620.42×
Louisiana22,8660.48×
Oklahoma22,2610.55×
Iowa21,1450.7×
Alabama20,5230.4×
Hawaii17,9201.14×
Arkansas17,7140.59×
Idaho16,9680.92×
New Mexico14,5790.79×
Nebraska14,1690.77×
Mississippi12,1290.4×
Rhode Island9,4680.81×
Washington, District of Columbia8,6440.78×
New Hampshire8,1210.56×
Delaware7,5080.74×
West Virginia7,4960.44×
South Dakota6,7520.8×
Maine6,3780.49×
Montana6,1110.6×
North Dakota4,8210.64×
Alaska4,7340.6×
Wyoming4,3680.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LA Galaxy audience
BrandAffinityCategory
Los Angeles Angels of Anaheim18.6×Sports
Time Warner Cable24.87×Movies & TV
Soccer2.63×Sports
Instant messaging3.04×Internet & Social Media
Shohei Ohtani7×Sports
Los Angeles FC13.47×Sports
FIFA World Cup2.74×Sports
Food and drink1.57×Food & Beverages
United States1.78×Travel & Leisure
Food1.58×Food & Beverages
Fitness and wellness1.57×Sports
Culture1.68×Literature
Family1.55×Kids & Family
Ligue 110.86×Sports
Video games1.71×Games
Beverages1.53×Food & Beverages
Photography1.5×Arts & Culture
Creative Commons3.14×Technology & Electronics
Paris Saint-Germain5.8×Sports
Wikipedia2.26×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LA Galaxy audience
TraitClusterScore
Convenience OrientationPREMIUM1.31
Urban LifestyleOPEN1.29
ExtroversionTHRILL1.27
SpiritualityBALANCE1.21
Early Adopter MentalityPOWER1.2
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for LA Galaxy
CountryShare
United States29.5%
Mexico6.3%
United Kingdom6.1%

See LA Galaxy audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does LA Galaxy have in United States?

LA Galaxy has an estimated audience of 3,665,577 people in United States, concentrated in California and Texas.

What is the gender split and age of LA Galaxy fans?

35.2% of LA Galaxy fans are female, 64.8% are male, with an average age of 37.2 years.

Which brands do LA Galaxy fans like most?

LA Galaxy fans show strongest brand affinity for Los Angeles Angels of Anaheim (18.6×), Time Warner Cable (24.87×), and Soccer (2.63×) over the country average.

Where do LA Galaxy fans live in United States?

LA Galaxy fans in United States are most concentrated in California (reach 2,749,183), Texas (reach 321,412), and Florida (reach 235,061). These three regions account for the largest share of the active audience.

What other brands do LA Galaxy fans also like?

Beyond LA Galaxy itself, the audience over-indexes on Time Warner Cable (24.87×), Soccer (2.63×), Instant messaging (3.04×), and Shohei Ohtani (7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LA Galaxy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.