ESPN Audience in Germany
A data profile of the people who buy, follow and care about ESPN in Germany — modelled from more than twelve digital signal sources. ESPN has an estimated audience of 888,202 people in Germany.
The average ESPN fan in Germany is 30.1 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include FC Bayern Munich, FIFA World Cup, Borussia Dortmund, with strongest over-indexing on FC Bayern Munich (1.9× the country average).
Demographically, the ESPN audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical ESPN fan in Germany is more male, around 30.1 years old, with strong Spirituality tendencies and a notable affinity for FC Bayern Munich.
At a glance
The key figures that characterise the ESPN profile in Germany.
Search interest · 12-month trend
Audience demographics of ESPN
31.2% are female, 68.8% are male, average age 30.1.
Gender split
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 30.1 |
| Estimated audience size | 888,202 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide ESPN audience comes from Germany.
| Country | Share |
|---|---|
| United States | 57.3% |
| India | 4.7% |
| Mexico | 3.9% |
Geography
Where the ESPN audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~100K | 2.17× | |
| 02 | Hessen | ~100K | 1.64× | |
| 03 | Berlin | ~60K | 1.63× | |
| 04 | Bayern | ~200K | 1.42× | |
| 05 | Baden-Württemberg | ~100K | 1.12× | |
| 06 | Bremen | ~7K | 0.90× | |
| 07 | Hamburg | ~20K | 0.89× | |
| 08 | Nordrhein-Westfalen | ~200K | 0.88× | |
| 09 | Niedersachsen | ~70K | 0.76× | |
| 10 | Brandenburg | ~20K | 0.74× | |
| 11 | Schleswig-Holstein | ~20K | 0.73× | |
| 12 | Sachsen | ~30K | 0.72× | |
| 13 | Saarland | ~8K | 0.70× | |
| 14 | Sachsen-Anhalt | ~10K | 0.64× | |
| 15 | Thüringen | ~10K | 0.62× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the ESPN audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | WWE | Sports | 5.53× | ||
| 02 | Los Angeles Lakers | Sports | 5.28× | ||
| 03 | NBA playoffs | Sports | 5.05× | ||
| 04 | Super Bowl | Sports | 5.00× | ||
| 05 | NFL | Sports | 3.71× | ||
| 06 | Lindsey Vonn | Sports | 3.04× | ||
| 07 | FC Barcelona | Sports | 2.45× | ||
| 08 | SV Werder Bremen | Sports | 2.21× | ||
| 09 | Real Madrid C.F. | Sports | 2.21× | ||
| 10 | Transfermarkt | Sports | 2.10× | ||
| 11 | Sportschau | Sports | 2.09× | ||
| 12 | UEFA Champions League | Sports | 2.07× | ||
| 13 | Borussia Dortmund | Sports | 2.06× | ||
| 14 | Eintracht Frankfurt | Sports | 2.02× | ||
| 15 | FIFA World Cup | Sports | 1.94× | ||
| 16 | FC Bayern Munich | Sports | 1.90× | ||
| 17 | 2. Bundesliga | Sports | 1.88× | ||
| 18 | Bundesliga | Sports | 1.68× | ||
| 19 | TikTok | Internet & Social Media | 1.62× | ||
| 20 | Bild | News | 1.50× |
Personality of the ESPN audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.44× | |
| Community Orientation | OPEN | 1.39× | |
| Patriotism | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Individualism | JOY | 0.81× | |
| Quality Awareness | PREMIUM | 0.98× |
Frequently asked questions
How many fans does ESPN have in Germany?
ESPN has an estimated audience of 888,202 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of ESPN fans?
31.2% of ESPN fans are female, 68.8% are male, with an average age of 30.1 years.
Which brands do ESPN fans like most?
ESPN fans show strongest brand affinity for FC Bayern Munich (1.9×), FIFA World Cup (1.94×), and Borussia Dortmund (2.06×) over the country average.
Where do ESPN fans live in Germany?
ESPN fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do ESPN fans also like?
Beyond ESPN itself, the audience over-indexes on FIFA World Cup (1.94×), Borussia Dortmund (2.06×), NFL (3.71×), and WWE (5.53×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- ZDF (12,850,462)
- Sport1 (Netherlands) (10,810,626)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
See ESPN audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for ESPN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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