ESPN Audience in Germany
ESPN has an estimated audience of 887,846 people in Germany. 31.2% are female, 68.8% are male, average age 30.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Borussia Dortmund, WWE, FC Bayern Munich, NFL, UEFA Champions League.
The average ESPN fan in Germany is 30.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Borussia Dortmund, WWE, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (2.06× the country average). Demographically, the ESPN audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of ESPN fans
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 30.1 |
| Estimated audience size | 887,846 |
Audience persona
The typical ESPN fan in Germany is more male, around 30.1 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 209,850 | 1.47× |
| Nordrhein-Westfalen | 176,085 | 0.91× |
| Baden-Württemberg | 140,163 | 1.16× |
| Hessen | 115,613 | 1.71× |
| Rheinland-Pfalz | 100,636 | 2.26× |
| Berlin | 68,999 | 1.74× |
| Niedersachsen | 62,701 | 0.73× |
| Sachsen | 30,852 | 0.71× |
| Schleswig-Holstein | 22,216 | 0.7× |
| Hamburg | 18,349 | 0.91× |
| Brandenburg | 18,071 | 0.66× |
| Sachsen-Anhalt | 13,548 | 0.59× |
| Thüringen | 12,884 | 0.57× |
| Mecklenburg-Vorpommern | 9,251 | 0.55× |
| Saarland | 6,739 | 0.62× |
| Bremen | 5,552 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.06× | Sports |
| WWE | 5.53× | Sports |
| FC Bayern Munich | 1.9× | Sports |
| NFL | 3.71× | Sports |
| UEFA Champions League | 2.07× | Sports |
| FIFA World Cup | 1.94× | Sports |
| American football | 2.21× | Sports |
| SV Werder Bremen | 2.21× | Sports |
| TikTok | 1.62× | Internet & Social Media |
| Bundesliga | 1.68× | Sports |
| Real Madrid C.F. | 2.21× | Sports |
| Natural World | 2.09× | Fashion & Accessoires |
| FC Barcelona | 2.45× | Sports |
| Eintracht Frankfurt | 2.02× | Sports |
| NBA playoffs | 5.05× | Sports |
| Los Angeles Lakers | 5.28× | Sports |
| Sportschau | 2.09× | Sports |
| Bild | 1.5× | News |
| Transfermarkt | 2.1× | Sports |
| Super Bowl | 5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.63 |
| Early Adopter Mentality | POWER | 1.58 |
| Luxury Orientation | PREMIUM | 1.24 |
| Travelling | THRILL | 1.23 |
| Spirituality | BALANCE | 1.18 |
| Risk Appetite | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.0% |
| India | 4.8% |
| Mexico | 3.9% |
See ESPN audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does ESPN have in Germany?
ESPN has an estimated audience of 887,846 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of ESPN fans?
31.2% of ESPN fans are female, 68.8% are male, with an average age of 30.1 years.
Which brands do ESPN fans like most?
ESPN fans show strongest brand affinity for Borussia Dortmund (2.06×), WWE (5.53×), and FC Bayern Munich (1.9×) over the country average.
Where do ESPN fans live in Germany?
ESPN fans in Germany are most concentrated in Bayern (reach 209,850), Nordrhein-Westfalen (reach 176,085), and Baden-Württemberg (reach 140,163). These three regions account for the largest share of the active audience.
What other brands do ESPN fans also like?
Beyond ESPN itself, the audience over-indexes on WWE (5.53×), FC Bayern Munich (1.9×), NFL (3.71×), and UEFA Champions League (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ESPN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.