Myprotein Audience in Germany
Myprotein has an estimated audience of 551,924 people in Germany. 36.8% are female, 63.2% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Malayalam, Alaska, Google Analytics, Sailor, Stamp collecting.
The average Myprotein fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Malayalam, Alaska, Google Analytics, with strongest over-indexing on Malayalam (43.28× the country average). Demographically, the Myprotein audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Nutrition
Demographics of Myprotein fans
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 37.8 |
| Estimated audience size | 551,924 |
Audience persona
The typical Myprotein fan in Germany is more male, around 37.8 years old, with strong Sports Activity tendencies and a notable affinity for Malayalam.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,556 | 1.34× |
| Bayern | 101,519 | 1.14× |
| Baden-Württemberg | 87,317 | 1.16× |
| Niedersachsen | 57,610 | 1.07× |
| Hessen | 56,196 | 1.34× |
| Berlin | 31,682 | 1.28× |
| Rheinland-Pfalz | 28,288 | 1.02× |
| Sachsen | 22,169 | 0.82× |
| Schleswig-Holstein | 19,296 | 0.97× |
| Hamburg | 16,811 | 1.35× |
| Brandenburg | 11,752 | 0.69× |
| Sachsen-Anhalt | 8,861 | 0.62× |
| Thüringen | 8,694 | 0.62× |
| Mecklenburg-Vorpommern | 6,409 | 0.61× |
| Saarland | 5,671 | 0.84× |
| Bremen | 5,338 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Malayalam | 43.28× | Politics & Society |
| Alaska | 17.54× | Travel & Leisure |
| Google Analytics | 11.16× | Internet & Social Media |
| Sailor | 19.12× | Travel & Leisure |
| Stamp collecting | 20× | Home & Garden |
| Golden Gate | 20× | Games |
| Jura Mountains | 20× | Travel & Leisure |
| Tuscany | 12.61× | Travel & Leisure |
| Food quality | 20× | Food & Beverages |
| Unique Gifts | 2.73× | Shopping |
| Rajasthan | 20× | Travel & Leisure |
| Nebraska | 15.89× | Travel & Leisure |
| Birthday Gifts | 2.81× | Kids & Family |
| Minnesota | 10.1× | Travel & Leisure |
| St Matthew Passion | 19.02× | |
| Gil Ofarim | 1.72× | Music & Radio |
| Collectable | 2.09× | Kids & Family |
| Progressive rock | 1.91× | Music & Radio |
| Graham Greene | 5.26× | Literature |
| JVC Kenwood | 20× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.18 |
| Pet Ownership | JOY | 1.52 |
| Early Adopter Mentality | POWER | 1.52 |
| Urban Lifestyle | OPEN | 1.47 |
| Travelling | THRILL | 1.42 |
| Sustainability | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 24.6% |
| Spain | 12.4% |
| Germany | 9.3% |
See Myprotein audiences in other countries
More Nutrition audiences in Germany
- More Nutrition (10,978,995)
- ESN (8,922,606)
- Sunday Natural (5,053,043)
- Supernaturals (4,541,868)
- Natural Elements (753,914)
Frequently asked questions
How many fans does Myprotein have in Germany?
Myprotein has an estimated audience of 551,924 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Myprotein fans?
36.8% of Myprotein fans are female, 63.2% are male, with an average age of 37.8 years.
Which brands do Myprotein fans like most?
Myprotein fans show strongest brand affinity for Malayalam (43.28×), Alaska (17.54×), and Google Analytics (11.16×) over the country average.
Where do Myprotein fans live in Germany?
Myprotein fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,556), Bayern (reach 101,519), and Baden-Württemberg (reach 87,317). These three regions account for the largest share of the active audience.
What other brands do Myprotein fans also like?
Beyond Myprotein itself, the audience over-indexes on Alaska (17.54×), Google Analytics (11.16×), Sailor (19.12×), and Stamp collecting (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Myprotein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.