Rascasse Audience Intelligence

Myprotein Target Market in Germany

A data profile of the people who buy, follow and care about Myprotein in Germany — modelled from more than twelve digital signal sources. Myprotein has an estimated audience of 554,514 people in Germany.

#8among Nutrition in Germany#1417among Brand in Germany#323in Health

The average Myprotein fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Female bodybuilding, Arnold Schwarzenegger, Christmas lights, with strongest over-indexing on Female bodybuilding (14.17× the country average).

Demographically, the Myprotein audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Myprotein fan in Germany is more male, around 37.8 years old, with strong Individualism tendencies and a notable affinity for Female bodybuilding.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Myprotein profile in Germany.

Audience size
555K
in Germany
Gender
36.8%♀
63.2% male
Age
37.8
average years
Country rank
#10814
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Myprotein

36.8% are female, 63.2% are male, average age 37.8.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Myprotein audience in Germany
MetricValue
Female36.8%
Male63.2%
Average age37.8
Estimated audience size554,514
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Myprotein audience in Germany
Age bracketShare%
16-1921%
20-2923%
30-3921%
40-4919%
50+17%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Myprotein audience comes from Germany.

Worldwide audience distribution share by country for Myprotein
CountryShare
United Kingdom24.8%
Spain12.9%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Myprotein audience in Germany is strongest.

Fig. 05

Top regions by affinity

Myprotein customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K1.33×
02Nordrhein-Westfalen~200K1.29×
03Hessen~50K1.29×
04Berlin~30K1.24×
05Baden-Württemberg~90K1.16×
06Bremen~5K1.16×
07Bayern~100K1.14×
08Niedersachsen~60K1.08×
09Rheinland-Pfalz~30K1.03×
10Schleswig-Holstein~20K0.98×
11Saarland~6K0.87×
12Sachsen~20K0.82×
13Brandenburg~10K0.70×
14Thüringen~9K0.66×
15Sachsen-Anhalt~9K0.65×
16Mecklenburg-Vorpommern~7K0.64×
Fig. 06

Affinity by region

Affinity by region — Myprotein, Germany
0.64×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Myprotein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Myprotein audience
#·InterestCategoryAffinity×
01Christmas lightsHome & Garden20.00×
02El Corte InglésShopping20.00×
03UnibetGames20.00×
04Chess.comSports20.00×
05Kate BosworthMovies & TV20.00×
06St. Louis CardinalsSports20.00×
07Le PointNews20.00×
08Seattle MarinersSports20.00×
09Les ÉchosNews20.00×
10Arnold SchwarzeneggerMovies & TV17.14×
11Le FigaroNews16.54×
12Female bodybuildingSports14.17×
13New York City MarathonSports12.57×
14Edmonton OilersSports11.46×
15Charlotte HornetsSports11.44×
16Bob OdenkirkMovies & TV10.67×
17Fitness FirstSports8.87×
18Fitness and figure competitionSports8.65×
19Millie Bobby BrownMovies & TV3.41×
20Netto Marken-DiscountShopping2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Myprotein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Myprotein audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.00×
Career OrientationPOWER1.48×
Risk AppetiteTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Myprotein audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.46×
DIY MentalityTHRILL0.71×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Myprotein's target market in Germany?

Myprotein's target market in Germany covers an estimated 554,514 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Myprotein customers?

36.8% of the Myprotein audience are female, 63.2% are male, with an average age of 37.8 years.

03

Which brands do Myprotein fans like most?

Myprotein fans show strongest brand affinity for Female bodybuilding (14.17×), Arnold Schwarzenegger (17.14×), and Christmas lights (20×) over the country average.

04

Where do Myprotein fans live in Germany?

Myprotein fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Myprotein fans also like?

Beyond Myprotein itself, the audience over-indexes on Arnold Schwarzenegger (17.14×), Christmas lights (20×), Fitness and figure competition (8.65×), and El Corte Inglés (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nutrition audiences in Germany

See Myprotein audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Myprotein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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