BuzzFeed Audience in Germany
A data profile of the people who buy, follow and care about BuzzFeed in Germany — modelled from more than twelve digital signal sources. BuzzFeed has an estimated audience of 921,474 people in Germany.
The average BuzzFeed fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Harry Potter, Riddle, with strongest over-indexing on Tagesschau (1.95× the country average).
Demographically, the BuzzFeed audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Creativity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical BuzzFeed fan in Germany is more female, around 34.8 years old, with strong Creativity tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the BuzzFeed profile in Germany.
Search interest · 12-month trend
Audience demographics of BuzzFeed
59.7% are female, 40.3% are male, average age 34.8.
Gender split
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 34.8 |
| Estimated audience size | 921,474 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide BuzzFeed audience comes from Germany.
| Country | Share |
|---|---|
| United States | 56.5% |
| United Kingdom | 6.9% |
| Canada | 4.2% |
Geography
Where the BuzzFeed audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~60K | 1.40× | |
| 02 | Rheinland-Pfalz | ~60K | 1.38× | |
| 03 | Hamburg | ~20K | 1.12× | |
| 04 | Bremen | ~9K | 1.10× | |
| 05 | Thüringen | ~30K | 1.07× | |
| 06 | Baden-Württemberg | ~100K | 1.06× | |
| 07 | Bayern | ~100K | 1.01× | |
| 08 | Sachsen-Anhalt | ~20K | 1.01× | |
| 09 | Hessen | ~70K | 1.00× | |
| 10 | Saarland | ~10K | 0.98× | |
| 11 | Schleswig-Holstein | ~30K | 0.95× | |
| 12 | Sachsen | ~40K | 0.90× | |
| 13 | Nordrhein-Westfalen | ~200K | 0.86× | |
| 14 | Brandenburg | ~20K | 0.82× | |
| 15 | Niedersachsen | ~70K | 0.81× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the BuzzFeed audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mile run | Sports | 6.18× | ||
| 02 | Mitch McConnell | Politics & Society | 5.63× | ||
| 03 | Claire Danes | Movies & TV | 3.57× | ||
| 04 | Riddle | Games | 3.56× | ||
| 05 | Utopia (book) | Literature | 3.23× | ||
| 06 | Mission: Impossible | Movies & TV | 2.19× | ||
| 07 | Kickers | Literature | 2.02× | ||
| 08 | Tagesschau | Movies & TV | 1.95× | ||
| 09 | The Big Bang Theory | Movies & TV | 1.77× | ||
| 10 | BUNTE.de | Internet & Social Media | 1.76× | ||
| 11 | Bonprix | Shopping | 1.74× | ||
| 12 | Harry Potter | Movies & TV | 1.72× | ||
| 13 | Barbie | Movies & TV | 1.67× | ||
| 14 | Ernsting's family | Shopping | 1.66× | ||
| 15 | Sex and the City | Movies & TV | 1.61× | ||
| 16 | FOCUS Online | News | 1.57× | ||
| 17 | Let's Dance (German TV series) | Movies & TV | 1.54× | ||
| 18 | Die Welt | News | 1.54× | ||
| 19 | Transfermarkt | Sports | 1.53× | ||
| 20 | Fressnapf | Shopping | 1.53× |
Personality of the BuzzFeed audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.15× | |
| Convenience Orientation | PREMIUM | 1.15× | |
| Extroversion | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Risk Appetite | THRILL | 0.82× |
Frequently asked questions
How many fans does BuzzFeed have in Germany?
BuzzFeed has an estimated audience of 921,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BuzzFeed fans?
59.7% of BuzzFeed fans are female, 40.3% are male, with an average age of 34.8 years.
Which brands do BuzzFeed fans like most?
BuzzFeed fans show strongest brand affinity for Tagesschau (1.95×), Harry Potter (1.72×), and Riddle (3.56×) over the country average.
Where do BuzzFeed fans live in Germany?
BuzzFeed fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do BuzzFeed fans also like?
Beyond BuzzFeed itself, the audience over-indexes on Harry Potter (1.72×), Riddle (3.56×), Barbie (1.67×), and Mile run (6.18×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
See BuzzFeed audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for BuzzFeed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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