BuzzFeed Audience in Germany
BuzzFeed has an estimated audience of 922,176 people in Germany. 59.7% are female, 40.3% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Harry Potter, Gala, Barbie, Riddle.
The average BuzzFeed fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Harry Potter, Gala, with strongest over-indexing on Tagesschau (1.95× the country average). Demographically, the BuzzFeed audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: News
Demographics of BuzzFeed fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 34.8 |
| Estimated audience size | 922,176 |
Audience persona
The typical BuzzFeed fan in Germany is more female, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,273 | 0.92× |
| Bayern | 155,624 | 1.05× |
| Baden-Württemberg | 133,800 | 1.06× |
| Niedersachsen | 73,147 | 0.82× |
| Hessen | 72,342 | 1.03× |
| Berlin | 57,609 | 1.4× |
| Rheinland-Pfalz | 55,551 | 1.2× |
| Sachsen | 42,259 | 0.93× |
| Schleswig-Holstein | 32,882 | 0.99× |
| Thüringen | 26,104 | 1.11× |
| Sachsen-Anhalt | 25,236 | 1.06× |
| Hamburg | 22,950 | 1.1× |
| Brandenburg | 18,825 | 0.66× |
| Mecklenburg-Vorpommern | 11,340 | 0.64× |
| Saarland | 10,260 | 0.91× |
| Bremen | 8,825 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.95× | Movies & TV |
| Harry Potter | 1.72× | Movies & TV |
| Gala | 1.54× | News |
| Barbie | 1.67× | Movies & TV |
| Riddle | 3.56× | Games |
| Mile run | 6.18× | Sports |
| Bonprix | 1.74× | Shopping |
| Transfermarkt | 1.53× | Sports |
| FOCUS Online | 1.57× | News |
| Let's Dance (German TV series) | 1.54× | Movies & TV |
| Kickers | 2.02× | Literature |
| Claire Danes | 3.57× | Movies & TV |
| Sex and the City | 1.61× | Movies & TV |
| Ernsting's family | 1.66× | Shopping |
| Fressnapf | 1.53× | Shopping |
| BUNTE.de | 1.76× | Internet & Social Media |
| Young Sheldon | 1.82× | Movies & TV |
| The Big Bang Theory | 1.77× | Movies & TV |
| Die Welt | 1.54× | News |
| Utopia (book) | 3.23× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.3 |
| Pet Ownership | JOY | 1.09 |
| Patriotism | CONSERVATISM | 1.08 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Sports Activity | POWER | 1.06 |
| LGBTQ+ Identity | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.3% |
| United Kingdom | 6.9% |
| Canada | 4.3% |
See BuzzFeed audiences in other countries
More News audiences in Germany
- Spiegel Online (19,266,000)
- FOCUS Online (10,512,561)
- RTL aktuell (2,193,526)
- NDR.de (723,030)
- Report (Italian news television show) (557,580)
Frequently asked questions
How many fans does BuzzFeed have in Germany?
BuzzFeed has an estimated audience of 922,176 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BuzzFeed fans?
59.7% of BuzzFeed fans are female, 40.3% are male, with an average age of 34.8 years.
Which brands do BuzzFeed fans like most?
BuzzFeed fans show strongest brand affinity for Tagesschau (1.95×), Harry Potter (1.72×), and Gala (1.54×) over the country average.
Where do BuzzFeed fans live in Germany?
BuzzFeed fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,273), Bayern (reach 155,624), and Baden-Württemberg (reach 133,800). These three regions account for the largest share of the active audience.
What other brands do BuzzFeed fans also like?
Beyond BuzzFeed itself, the audience over-indexes on Harry Potter (1.72×), Gala (1.54×), Barbie (1.67×), and Riddle (3.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BuzzFeed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.