BuzzFeed Audience in United States

BuzzFeed logo

BuzzFeed has an estimated audience of 12,594,114 people in United States. 63.9% are female, 36.1% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Google Drive, Savannah Guthrie, Reddit, LabCorp, Scooby-Doo.

The average BuzzFeed fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Drive, Savannah Guthrie, Reddit, with strongest over-indexing on Google Drive (1.82× the country average). Demographically, the BuzzFeed audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: News

Demographics of BuzzFeed fans

Demographic split for BuzzFeed audience in United States
MetricValue
Female63.9%
Male36.1%
Average age35.1
Estimated audience size12,594,114

Audience persona

The typical BuzzFeed fan in United States is more female, around 35.1 years old, with strong Extroversion tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for BuzzFeed in United States
RegionReachAffinity
California1,336,1150.96×
Texas844,3020.78×
New York742,7501.06×
Florida567,9220.67×
Pennsylvania509,9251.2×
Illinois496,3731.18×
Ohio412,8511.06×
North Carolina361,5970.95×
Massachusetts361,5001.46×
Michigan358,5051.09×
Virginia357,9801.17×
Washington352,8851.4×
Georgia303,6960.78×
New Jersey280,0330.87×
Maryland249,9501.15×
Minnesota247,7901.37×
Colorado238,7351.2×
Tennessee227,4370.9×
Wisconsin226,7641.2×
Oregon221,6661.54×
Missouri213,0751.05×
Arizona207,7760.81×
Indiana198,9610.86×
South Carolina143,3370.76×
Kentucky136,6150.87×
Connecticut134,9621.07×
Oklahoma112,1330.8×
Alabama111,9670.64×
Louisiana108,8790.67×
Iowa108,0651.04×
Utah105,8250.94×
Kansas93,0800.94×
Nevada88,0670.72×
Arkansas73,7350.71×
Idaho72,3131.14×
Nebraska68,6191.09×
New Mexico68,2611.08×
Mississippi66,6710.64×
New Hampshire64,7871.31×
Maine61,3731.36×
Washington, District of Columbia53,8251.42×
Hawaii48,8360.9×
West Virginia41,4000.71×
Rhode Island36,7700.92×
Montana34,4800.99×
Vermont33,0261.49×
Delaware30,0700.87×
Alaska27,3831.02×
South Dakota19,6760.68×
North Dakota19,3190.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BuzzFeed audience
BrandAffinityCategory
Google Drive1.82×Technology & Electronics
Savannah Guthrie2.45×Movies & TV
Reddit1.53×Internet & Social Media
LabCorp1.99×Health
Scooby-Doo1.77×Movies & TV
Casey1.69×Music & Radio
Ana de Armas2.23×Movies & TV
Google News1.81×News
Word1.76×Kids & Family
Google Calendar2.01×Internet & Social Media
Homo sapiens1.64×Kids & Family
Aritzia2.11×Fashion & Accessoires
Maltese (dog)1.76×Pets & Animals
JellyRoll2.31×Music & Radio
Beyin1.76×Health
E! News1.71×Movies & TV
Princess Polly2.56×Fashion & Accessoires
Quiz1.57×Games
Minute1.65×Kids & Family
Malin Åkerman2.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BuzzFeed audience
TraitClusterScore
ExtroversionTHRILL1.29
Early Adopter MentalityPOWER1.14
Risk AppetiteTHRILL1.13
Price SensitivityPREMIUM1.11
Social Media UsageJOY1.06
SustainabilityBALANCE1.03

Worldwide distribution

Worldwide audience distribution share by country for BuzzFeed
CountryShare
United States56.3%
United Kingdom6.9%
Canada4.3%

See BuzzFeed audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does BuzzFeed have in United States?

BuzzFeed has an estimated audience of 12,594,114 people in United States, concentrated in California and Texas.

What is the gender split and age of BuzzFeed fans?

63.9% of BuzzFeed fans are female, 36.1% are male, with an average age of 35.1 years.

Which brands do BuzzFeed fans like most?

BuzzFeed fans show strongest brand affinity for Google Drive (1.82×), Savannah Guthrie (2.45×), and Reddit (1.53×) over the country average.

Where do BuzzFeed fans live in United States?

BuzzFeed fans in United States are most concentrated in California (reach 1,336,115), Texas (reach 844,302), and New York (reach 742,750). These three regions account for the largest share of the active audience.

What other brands do BuzzFeed fans also like?

Beyond BuzzFeed itself, the audience over-indexes on Savannah Guthrie (2.45×), Reddit (1.53×), LabCorp (1.99×), and Scooby-Doo (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BuzzFeed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.