Midtown Manhattan Audience in Germany
Midtown Manhattan has an estimated audience of 386,014 people in Germany. 60.8% are female, 39.2% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Legal expenses insurance, Santander Bank, Real property, Museum of Modern Art, Livemusic.
The average Midtown Manhattan fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Legal expenses insurance, Santander Bank, Real property, with strongest over-indexing on Legal expenses insurance (15.76× the country average). Demographically, the Midtown Manhattan audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Midtown Manhattan fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 34.9 |
| Estimated audience size | 386,014 |
Audience persona
The typical Midtown Manhattan fan in Germany is more female, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for Legal expenses insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,886 | 1.05× |
| Bayern | 79,054 | 1.27× |
| Baden-Württemberg | 55,085 | 1.05× |
| Hessen | 39,810 | 1.35× |
| Niedersachsen | 33,340 | 0.89× |
| Berlin | 27,754 | 1.61× |
| Rheinland-Pfalz | 18,617 | 0.96× |
| Schleswig-Holstein | 13,287 | 0.96× |
| Sachsen | 13,254 | 0.7× |
| Hamburg | 11,049 | 1.27× |
| Brandenburg | 10,657 | 0.89× |
| Sachsen-Anhalt | 7,371 | 0.74× |
| Thüringen | 6,527 | 0.66× |
| Mecklenburg-Vorpommern | 4,668 | 0.63× |
| Saarland | 3,867 | 0.82× |
| Bremen | 3,795 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Legal expenses insurance | 15.76× | Business & Career |
| Santander Bank | 20× | Business & Career |
| Real property | 7.59× | Home & Garden |
| Museum of Modern Art | 11.04× | Arts & Culture |
| Livemusic | 4.55× | Music & Radio |
| Ryanair | 3.5× | Travel & Leisure |
| Rosie Huntington-Whiteley | 16.87× | Fashion & Accessoires |
| Metropolitan Museum of Art | 14× | Arts & Culture |
| Art exhibition | 5× | Arts & Culture |
| Guggenheim Museum Bilbao | 45.82× | Arts & Culture |
| Christian Louboutin | 11.59× | Fashion & Accessoires |
| Do it yourself (DIY) | 2.62× | Home & Garden |
| Western Union | 4.64× | Business & Career |
| Blake Lively | 8.29× | Movies & TV |
| Leonardo DiCaprio | 5.91× | Movies & TV |
| Art museum | 4.63× | Arts & Culture |
| Miu Miu | 8.58× | Fashion & Accessoires |
| Harry Potter | 1.84× | Movies & TV |
| Tate Modern | 11.89× | Arts & Culture |
| Jeffree Star | 15.93× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.91 |
| Sustainability | BALANCE | 2.21 |
| Design Affinity | PREMIUM | 2.14 |
| Early Adopter Mentality | POWER | 1.79 |
| Luxury Orientation | PREMIUM | 1.76 |
| Pet Ownership | JOY | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.3% |
| China | 5.7% |
| United Kingdom | 4.9% |
See Midtown Manhattan audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Midtown Manhattan have in Germany?
Midtown Manhattan has an estimated audience of 386,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Midtown Manhattan fans?
60.8% of Midtown Manhattan fans are female, 39.2% are male, with an average age of 34.9 years.
Which brands do Midtown Manhattan fans like most?
Midtown Manhattan fans show strongest brand affinity for Legal expenses insurance (15.76×), Santander Bank (20×), and Real property (7.59×) over the country average.
Where do Midtown Manhattan fans live in Germany?
Midtown Manhattan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,886), Bayern (reach 79,054), and Baden-Württemberg (reach 55,085). These three regions account for the largest share of the active audience.
What other brands do Midtown Manhattan fans also like?
Beyond Midtown Manhattan itself, the audience over-indexes on Santander Bank (20×), Real property (7.59×), Museum of Modern Art (11.04×), and Livemusic (4.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Midtown Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.