Rascasse Audience Intelligence

Midtown Manhattan Audience in Germany

A data profile of the people who buy, follow and care about Midtown Manhattan in Germany — modelled from more than twelve digital signal sources. Midtown Manhattan has an estimated audience of 386,014 people in Germany.

#26among POI in Germany#1309among POI in Germany#1147in Travel & Leisure

The average Midtown Manhattan fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Santander Bank, Christian Louboutin, Museum of Modern Art, with strongest over-indexing on Santander Bank (20× the country average).

Demographically, the Midtown Manhattan audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Midtown Manhattan fan in Germany is more female, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for Santander Bank.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Midtown Manhattan profile in Germany.

Audience size
386K
in Germany
Gender
60.8%♀
39.2% male
Age
34.9
average years
Country rank
#14426
POI in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Midtown Manhattan fans

60.8% are female, 39.2% are male, average age 34.9.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Midtown Manhattan audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age34.9
Estimated audience size386,014
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Midtown Manhattan audience in Germany
Age bracketShare%
16-1925%
20-2925%
30-3924%
40-4918%
50+8%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Midtown Manhattan audience comes from Germany.

Worldwide audience distribution share by country for Midtown Manhattan
CountryShare
United States56.3%
China5.7%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Midtown Manhattan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Midtown Manhattan fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.43×
02Hessen~40K1.25×
03Bayern~80K1.22×
04Hamburg~10K1.19×
05Bremen~3K1.05×
06Baden-Württemberg~60K1.04×
07Nordrhein-Westfalen~90K1.03×
08Schleswig-Holstein~10K0.99×
09Rheinland-Pfalz~20K0.97×
10Brandenburg~10K0.95×
11Saarland~5K0.95×
12Niedersachsen~30K0.91×
13Sachsen-Anhalt~9K0.89×
14Thüringen~9K0.89×
15Mecklenburg-Vorpommern~7K0.88×
16Sachsen~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Midtown Manhattan, Germany
0.83×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Midtown Manhattan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Midtown Manhattan audience
#·InterestCategoryAffinity×
01Santander BankBusiness & Career20.00×
02Christian LouboutinFashion & Accessoires14.74×
03Jeffree StarBeauty & Wellness14.62×
04Rosie Huntington-WhiteleyFashion & Accessoires14.21×
05Metropolitan Museum of ArtArts & Culture12.62×
06Vincent CasselMovies & TV12.03×
07Goldman SachsBusiness & Career11.85×
08Museum of Modern ArtArts & Culture10.76×
09Disney ChannelMovies & TV8.61×
10FendiFashion & Accessoires7.37×
11Blake LivelyMovies & TV6.84×
12Robert RedfordMovies & TV5.40×
13MilanTravel & Leisure3.79×
14Art museumArts & Culture3.64×
15SkyscannerTravel & Leisure3.49×
16Self-awarenessHealth3.34×
17HugendubelShopping2.65×
18RyanairTravel & Leisure2.57×
19Müller (company)Food & Beverages2.38×
20TransfermarktSports2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Midtown Manhattan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Midtown Manhattan audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.59×
Quality AwarenessPREMIUM1.91×
Design AffinityPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Midtown Manhattan audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Family OrientationCONSERVATISM0.88×
Price SensitivityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Midtown Manhattan have in Germany?

Midtown Manhattan has an estimated audience of 386,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Midtown Manhattan fans?

60.8% of Midtown Manhattan fans are female, 39.2% are male, with an average age of 34.9 years.

03

Which brands do Midtown Manhattan fans like most?

Midtown Manhattan fans show strongest brand affinity for Santander Bank (20×), Christian Louboutin (14.74×), and Museum of Modern Art (10.76×) over the country average.

04

Where do Midtown Manhattan fans live in Germany?

Midtown Manhattan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Midtown Manhattan fans also like?

Beyond Midtown Manhattan itself, the audience over-indexes on Christian Louboutin (14.74×), Museum of Modern Art (10.76×), Robert Redford (5.4×), and Metropolitan Museum of Art (12.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Midtown Manhattan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Midtown Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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