Rascasse Audience Intelligence

Vancouver Audience in United States

A data profile of the people who buy, follow and care about Vancouver in United States — modelled from more than twelve digital signal sources. Vancouver has an estimated audience of 7,995,202 people in United States.

#71among City in United States#280among POI in United States#380in Travel & Leisure

The average Vancouver fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Washington, Texas.

Top brand affinities include Canada, Pinterest, Innovation, with strongest over-indexing on Canada (2.54× the country average).

Demographically, the Vancouver audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vancouver fan in United States is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Canada.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vancouver profile in United States.

Audience size
8M
in United States
Gender
57.7%♀
42.3% male
Age
39.8
average years
Country rank
#4436
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vancouver fans

57.7% are female, 42.3% are male, average age 39.8.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Vancouver audience in United States
MetricValue
Female57.7%
Male42.3%
Average age39.8
Estimated audience size7,995,202
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Vancouver audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Vancouver audience comes from United States.

Worldwide audience distribution share by country for Vancouver
CountryShare
United States29.2%
Canada24.0%
China5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vancouver audience in United States is strongest.

Fig. 05

Top regions by affinity

Vancouver fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~600K6.22×
02Washington~700K4.25×
03Alaska~40K2.17×
04California~1M1.39×
05Hawaii~50K1.34×
06Colorado~100K1.10×
07Washington, District of Columbia~30K1.10×
08Arizona~200K1.06×
09Idaho~40K1.06×
10Montana~20K1.06×
11Nevada~80K1.04×
12Minnesota~100K1.00×
13Utah~70K1.00×
14New York~400K0.98×
15Massachusetts~200K0.98×
16Vermont~10K0.95×
17Illinois~300K0.94×
18Texas~600K0.92×
19Virginia~200K0.89×
20New Jersey~200K0.87×
21Florida~500K0.85×
22Michigan~200K0.85×
23North Dakota~10K0.85×
24Georgia~200K0.81×
25Maryland~100K0.81×
26Wisconsin~100K0.81×
27Connecticut~70K0.81×
28New Hampshire~20K0.78×
29Maine~20K0.78×
30Missouri~100K0.77×
31North Carolina~200K0.76×
32Pennsylvania~200K0.75×
33Kansas~50K0.75×
34New Mexico~30K0.75×
35Nebraska~30K0.74×
36Rhode Island~20K0.74×
37Ohio~200K0.73×
38Tennessee~100K0.73×
39Iowa~50K0.71×
40South Dakota~10K0.71×
41Indiana~100K0.70×
42Alabama~70K0.67×
43South Carolina~80K0.64×
44Oklahoma~60K0.64×
45Delaware~10K0.64×
46Louisiana~60K0.62×
47Kentucky~60K0.62×
48Arkansas~40K0.62×
49West Virginia~20K0.53×
50Mississippi~30K0.51×
Fig. 06

Affinity by region

Affinity by region — Vancouver, United States
0.51×1.00×6.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vancouver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vancouver audience
#·InterestCategoryAffinity×
01McGill UniversityBusiness & Career12.44×
02Gut floraHealth5.61×
03HerbalismHealth2.82×
04CitibankBusiness & Career2.79×
05CanadaTravel & Leisure2.54×
06InnovationBusiness & Career2.54×
07WalkingSports2.31×
08Solar energyHome & Garden2.23×
09FedExBusiness & Career2.19×
10Renewable energyBusiness & Career2.07×
11Mortgage loansBusiness & Career1.78×
12Nordstrom rackFashion & Accessoires1.78×
13Organic farmingFood & Beverages1.74×
14Trader Joe'sShopping1.71×
15EtsyFashion & Accessoires1.71×
16PinterestInternet & Social Media1.61×
17SwimmingSports1.60×
18Local foodFood & Beverages1.57×
19United Parcel ServiceBusiness & Career1.57×
20Theme parksTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vancouver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vancouver audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.56×
PatriotismCONSERVATISM1.55×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vancouver audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Social Media UsageJOY0.98×
TraditionCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vancouver have in United States?

Vancouver has an estimated audience of 7,995,202 people in United States, concentrated in California and Washington.

02

What is the gender split and age of Vancouver fans?

57.7% of Vancouver fans are female, 42.3% are male, with an average age of 39.8 years.

03

Which brands do Vancouver fans like most?

Vancouver fans show strongest brand affinity for Canada (2.54×), Pinterest (1.61×), and Innovation (2.54×) over the country average.

04

Where do Vancouver fans live in United States?

Vancouver fans in United States are most concentrated in California (reach ~1M), Washington (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Vancouver fans also like?

Beyond Vancouver itself, the audience over-indexes on Pinterest (1.61×), Innovation (2.54×), Trader Joe's (1.71×), and Mortgage loans (1.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vancouver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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