Ottawa Audience in United States

Ottawa has an estimated audience of 10,291,415 people in United States. 55.2% are female, 44.8% are male, average age 42.5. Top regions: California, New York, Texas. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Bruce Willis.

The average Ottawa fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (13.19× the country average). Demographically, the Ottawa audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Ottawa fans

Demographic split for Ottawa audience in United States
MetricValue
Female55.2%
Male44.8%
Average age42.5
Estimated audience size10,291,415

Audience persona

The typical Ottawa fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Ottawa in United States
RegionReachAffinity
California1,150,2951.02×
New York939,9041.63×
Texas776,8020.88×
Florida635,1810.91×
Illinois556,7281.62×
New Jersey346,5691.32×
Massachusetts345,8061.71×
Pennsylvania344,3580.99×
Ohio343,0261.08×
Virginia308,9161.23×
Michigan304,0651.13×
Georgia271,5220.86×
North Carolina268,3510.87×
Washington256,9981.24×
Kansas226,6942.8×
Maryland193,1851.09×
Minnesota176,8061.2×
Colorado171,8711.06×
Arizona166,6800.79×
Wisconsin165,4001.07×
Tennessee151,1660.73×
Indiana141,0780.75×
Missouri134,1340.81×
Connecticut114,5881.11×
Oregon112,3410.95×
South Carolina105,1250.68×
Kentucky82,3250.64×
Alabama80,9450.56×
Louisiana75,6950.57×
Oklahoma75,1390.66×
Utah74,8850.81×
Nevada68,9460.69×
Iowa66,7640.79×
Washington, District of Columbia59,1861.91×
New Hampshire57,6801.42×
Maine53,8891.46×
Arkansas49,8210.59×
Vermont46,5972.58×
Mississippi40,6240.48×
Nebraska36,1160.7×
Idaho36,0570.7×
Rhode Island34,5051.05×
New Mexico29,7160.58×
Hawaii29,3390.66×
West Virginia26,7040.56×
Delaware20,6170.73×
Montana20,5010.72×
North Dakota16,2050.77×
Alaska15,8640.72×
South Dakota14,4280.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ottawa audience
BrandAffinityCategory
Capital One13.19×Business & Career
Google Maps10.07×Internet & Social Media
CarGurus13.15×Cars & Mobility
Indeed.com8.58×Business & Career
Bruce Willis14.58×Movies & TV
AccuWeather11.45×Home & Garden
Beetlejuice8.57×Movies & TV
Diane Keaton10.24×Movies & TV
DeviantArt11.52×Internet & Social Media
Aaron Rodgers10.27×Sports
Circle K10.94×Shopping
Catherine Zeta-Jones17.46×Movies & TV
Billy Bob Thornton12.8×Movies & TV
Google News8.44×News
Khan Academy11.68×Business & Career
Blake Lively13.55×Movies & TV
Enterprise Rent-A-Car8.33×Cars & Mobility
Harrison Ford14.64×Movies & TV
Clint Eastwood11.7×Movies & TV
MSN4.99×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ottawa audience
TraitClusterScore
PatriotismCONSERVATISM2.31
SustainabilityBALANCE1.42
Convenience OrientationPREMIUM1.42
SpiritualityBALANCE1.39
Community OrientationOPEN1.33
ExtroversionTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Ottawa
CountryShare
Canada30.3%
United States21.2%
China3.5%

See Ottawa audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Ottawa have in United States?

Ottawa has an estimated audience of 10,291,415 people in United States, concentrated in California and New York.

What is the gender split and age of Ottawa fans?

55.2% of Ottawa fans are female, 44.8% are male, with an average age of 42.5 years.

Which brands do Ottawa fans like most?

Ottawa fans show strongest brand affinity for Capital One (13.19×), Google Maps (10.07×), and CarGurus (13.15×) over the country average.

Where do Ottawa fans live in United States?

Ottawa fans in United States are most concentrated in California (reach 1,150,295), New York (reach 939,904), and Texas (reach 776,802). These three regions account for the largest share of the active audience.

What other brands do Ottawa fans also like?

Beyond Ottawa itself, the audience over-indexes on Google Maps (10.07×), CarGurus (13.15×), Indeed.com (8.58×), and Bruce Willis (14.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ottawa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.