Ottawa Audience in United States
Ottawa has an estimated audience of 10,291,415 people in United States. 55.2% are female, 44.8% are male, average age 42.5. Top regions: California, New York, Texas. Top brand affinities: Goop, Wok, Israel, Google Home, Grinch.
The average Ottawa fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Wok, Israel, with strongest over-indexing on Goop (13.78× the country average). Demographically, the Ottawa audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Ottawa fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.5 |
| Estimated audience size | 10,291,415 |
Audience persona
The typical Ottawa fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,150,295 | 1.02× |
| New York | 939,904 | 1.63× |
| Texas | 776,802 | 0.88× |
| Florida | 635,181 | 0.91× |
| Illinois | 556,728 | 1.62× |
| New Jersey | 346,569 | 1.32× |
| Massachusetts | 345,806 | 1.71× |
| Pennsylvania | 344,358 | 0.99× |
| Ohio | 343,026 | 1.08× |
| Virginia | 308,916 | 1.23× |
| Michigan | 304,065 | 1.13× |
| Georgia | 271,522 | 0.86× |
| North Carolina | 268,351 | 0.87× |
| Washington | 256,998 | 1.24× |
| Kansas | 226,694 | 2.8× |
| Maryland | 193,185 | 1.09× |
| Minnesota | 176,806 | 1.2× |
| Colorado | 171,871 | 1.06× |
| Arizona | 166,680 | 0.79× |
| Wisconsin | 165,400 | 1.07× |
| Tennessee | 151,166 | 0.73× |
| Indiana | 141,078 | 0.75× |
| Missouri | 134,134 | 0.81× |
| Connecticut | 114,588 | 1.11× |
| Oregon | 112,341 | 0.95× |
| South Carolina | 105,125 | 0.68× |
| Kentucky | 82,325 | 0.64× |
| Alabama | 80,945 | 0.56× |
| Louisiana | 75,695 | 0.57× |
| Oklahoma | 75,139 | 0.66× |
| Utah | 74,885 | 0.81× |
| Nevada | 68,946 | 0.69× |
| Iowa | 66,764 | 0.79× |
| Washington, District of Columbia | 59,186 | 1.91× |
| New Hampshire | 57,680 | 1.42× |
| Maine | 53,889 | 1.46× |
| Arkansas | 49,821 | 0.59× |
| Vermont | 46,597 | 2.58× |
| Mississippi | 40,624 | 0.48× |
| Nebraska | 36,116 | 0.7× |
| Idaho | 36,057 | 0.7× |
| Rhode Island | 34,505 | 1.05× |
| New Mexico | 29,716 | 0.58× |
| Hawaii | 29,339 | 0.66× |
| West Virginia | 26,704 | 0.56× |
| Delaware | 20,617 | 0.73× |
| Montana | 20,501 | 0.72× |
| North Dakota | 16,205 | 0.77× |
| Alaska | 15,864 | 0.72× |
| South Dakota | 14,428 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 13.78× | Internet & Social Media |
| Wok | 11.17× | Food & Beverages |
| Israel | 3.46× | Travel & Leisure |
| Google Home | 10.34× | Technology & Electronics |
| Grinch | 6.14× | Movies & TV |
| Governor of Michigan | 11.19× | Politics & Society |
| Vocal harmony | 6.83× | Music & Radio |
| Hibachi | 10.5× | Food & Beverages |
| headspace | 12.17× | Health |
| Urban Outfitters | 2.21× | Shopping |
| Grace Slick | 10.25× | Music & Radio |
| Nationality | 2.43× | Politics & Society |
| Cherish (group) | 12.07× | Music & Radio |
| Jeep Wagoneer | 5.49× | Cars & Mobility |
| El Paso County, Colorado | 11.81× | Travel & Leisure |
| Hipster | 8.46× | Politics & Society |
| Guitarist (magazine) | 9.72× | Music & Radio |
| No Escape (1994 film) | 9.51× | Movies & TV |
| Fairy godmother | 6.22× | Literature |
| Natural rubber | 1.68× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.31 |
| Sustainability | BALANCE | 1.42 |
| Convenience Orientation | PREMIUM | 1.42 |
| Spirituality | BALANCE | 1.39 |
| Community Orientation | OPEN | 1.33 |
| Extroversion | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 30.3% |
| United States | 21.2% |
| China | 3.5% |
See Ottawa audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Ottawa have in United States?
Ottawa has an estimated audience of 10,291,415 people in United States, concentrated in California and New York.
What is the gender split and age of Ottawa fans?
55.2% of Ottawa fans are female, 44.8% are male, with an average age of 42.5 years.
Which brands do Ottawa fans like most?
Ottawa fans show strongest brand affinity for Goop (13.78×), Wok (11.17×), and Israel (3.46×) over the country average.
Where do Ottawa fans live in United States?
Ottawa fans in United States are most concentrated in California (reach 1,150,295), New York (reach 939,904), and Texas (reach 776,802). These three regions account for the largest share of the active audience.
What other brands do Ottawa fans also like?
Beyond Ottawa itself, the audience over-indexes on Wok (11.17×), Israel (3.46×), Google Home (10.34×), and Grinch (6.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ottawa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.