Rascasse Audience Intelligence

Ottawa Audience in United States

A data profile of the people who buy, follow and care about Ottawa in United States — modelled from more than twelve digital signal sources. Ottawa has an estimated audience of 10,291,415 people in United States.

#53among City in United States#213among POI in United States#308in Travel & Leisure

The average Ottawa fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Canada, FedEx, Pinterest, with strongest over-indexing on Canada (4.95× the country average).

Demographically, the Ottawa audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ottawa fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Canada.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ottawa profile in United States.

Audience size
10.3M
in United States
Gender
55.2%♀
44.8% male
Age
42.5
average years
Country rank
#3474
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ottawa fans

55.2% are female, 44.8% are male, average age 42.5.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Ottawa audience in United States
MetricValue
Female55.2%
Male44.8%
Average age42.5
Estimated audience size10,291,415
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Ottawa audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Ottawa audience comes from United States.

Worldwide audience distribution share by country for Ottawa
CountryShare
Canada30.3%
United States21.2%
China3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ottawa audience in United States is strongest.

Fig. 05

Top regions by affinity

Ottawa fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~500K6.32×
02Vermont~40K2.43×
03Illinois~700K1.92×
04Washington, District of Columbia~50K1.69×
05Massachusetts~300K1.44×
06New York~800K1.40×
07Maine~50K1.35×
08New Hampshire~50K1.31×
09Ohio~400K1.26×
10Wisconsin~200K1.18×
11Washington~200K1.12×
12Minnesota~200K1.12×
13New Jersey~300K1.10×
14Virginia~300K1.09×
15Michigan~300K1.02×
16Connecticut~100K1.00×
17Rhode Island~30K0.98×
18Maryland~200K0.97×
19Colorado~200K0.94×
20Pennsylvania~300K0.90×
21California~1M0.86×
22Missouri~100K0.86×
23Oregon~100K0.85×
24North Dakota~20K0.84×
25Alaska~20K0.82×
26North Carolina~300K0.81×
27Florida~600K0.80×
28Iowa~70K0.79×
29Texas~700K0.77×
30Georgia~200K0.77×
31Montana~20K0.77×
32Utah~70K0.75×
33Delaware~20K0.74×
34South Dakota~20K0.74×
35Arizona~200K0.73×
36Nebraska~40K0.73×
37Idaho~40K0.71×
38Indiana~100K0.70×
39Tennessee~100K0.68×
40Hawaii~30K0.68×
41Oklahoma~80K0.66×
42Nevada~60K0.64×
43South Carolina~100K0.63×
44West Virginia~30K0.63×
45Arkansas~50K0.61×
46New Mexico~30K0.61×
47Alabama~90K0.60×
48Kentucky~80K0.60×
49Louisiana~70K0.56×
50Mississippi~40K0.51×
Fig. 06

Affinity by region

Affinity by region — Ottawa, United States
0.51×1.00×6.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ottawa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ottawa audience
#·InterestCategoryAffinity×
01Turkish AirlinesTravel & Leisure6.16×
02LufthansaTravel & Leisure6.16×
03HyattTravel & Leisure5.13×
04CanadaTravel & Leisure4.95×
05Anne HathawayMovies & TV3.70×
06Weather forecastingHome & Garden2.92×
07Renewable energyBusiness & Career2.76×
08FedExBusiness & Career2.69×
09Virtual realityTechnology & Electronics2.66×
10Microwave ovenHome & Garden2.64×
11InnovationBusiness & Career2.51×
12Solar energyHome & Garden2.48×
13Real propertyHome & Garden2.09×
14United Parcel ServiceBusiness & Career1.80×
15Burger KingFood & Beverages1.69×
16SubwayFood & Beverages1.62×
17MSNNews1.59×
18PinterestInternet & Social Media1.56×
19RedditInternet & Social Media1.56×
20Mortgage loansBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ottawa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ottawa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.58×
Convenience OrientationPREMIUM1.49×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ottawa audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.78×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ottawa have in United States?

Ottawa has an estimated audience of 10,291,415 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ottawa fans?

55.2% of Ottawa fans are female, 44.8% are male, with an average age of 42.5 years.

03

Which brands do Ottawa fans like most?

Ottawa fans show strongest brand affinity for Canada (4.95×), FedEx (2.69×), and Pinterest (1.56×) over the country average.

04

Where do Ottawa fans live in United States?

Ottawa fans in United States are most concentrated in California (reach ~1M), New York (reach ~800K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Ottawa fans also like?

Beyond Ottawa itself, the audience over-indexes on FedEx (2.69×), Pinterest (1.56×), Anne Hathaway (3.7×), and Innovation (2.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ottawa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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