A data profile of the people who buy, follow and care about Ottawa in Germany — modelled from more than twelve digital signal sources. Ottawa has an estimated audience of 426,416 people in Germany.
The average Ottawa fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Canada, Christopher Walken, Family, with strongest over-indexing on Canada (11.31× the country average).
Demographically, the Ottawa audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ottawa fan in Germany is balanced, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Canada.
The key figures that characterise the Ottawa profile in Germany.
45.5% are female, 54.5% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 41.6 |
| Estimated audience size | 426,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Ottawa audience comes from Germany.
| Country | Share |
|---|---|
| Canada | 30.3% |
| United States | 21.2% |
| China | 3.5% |
Where the Ottawa audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.26× | |
| 02 | Hessen | ~40K | 1.15× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.13× | |
| 04 | Bayern | ~80K | 1.13× | |
| 05 | Hamburg | ~10K | 1.09× | |
| 06 | Baden-Württemberg | ~60K | 1.05× | |
| 07 | Bremen | ~4K | 1.02× | |
| 08 | Niedersachsen | ~40K | 0.98× | |
| 09 | Rheinland-Pfalz | ~20K | 0.97× | |
| 10 | Schleswig-Holstein | ~10K | 0.94× | |
| 11 | Brandenburg | ~10K | 0.94× | |
| 12 | Saarland | ~5K | 0.93× | |
| 13 | Sachsen | ~20K | 0.92× | |
| 14 | Thüringen | ~10K | 0.90× | |
| 15 | Sachsen-Anhalt | ~9K | 0.84× | |
| 16 | Mecklenburg-Vorpommern | ~7K | 0.81× |
The strongest cross-interests of the Ottawa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christopher Walken | Movies & TV | 20.00× | ||
| 02 | BSE SENSEX | Business & Career | 20.00× | ||
| 03 | Memrise | Business & Career | 16.25× | ||
| 04 | Bleacher Report | Sports | 14.92× | ||
| 05 | James Franco | Movies & TV | 12.63× | ||
| 06 | Ric Flair | Sports | 12.60× | ||
| 07 | Canada | Travel & Leisure | 11.31× | ||
| 08 | Hertz | Cars & Mobility | 9.38× | ||
| 09 | Jimmy Kimmel | Movies & TV | 7.19× | ||
| 10 | Spreadsheet | Technology & Electronics | 6.23× | ||
| 11 | Mel Gibson | Movies & TV | 5.70× | ||
| 12 | Jason Momoa | Movies & TV | 4.74× | ||
| 13 | Political science | Business & Career | 3.94× | ||
| 14 | Technology & Electronics | 2.72× | |||
| 15 | Nature | Home & Garden | 2.63× | ||
| 16 | Family | Kids & Family | 2.62× | ||
| 17 | Vacations | Travel & Leisure | 2.37× | ||
| 18 | German language | Politics & Society | 2.17× | ||
| 19 | Tagesschau | Movies & TV | 1.99× | ||
| 20 | Germany | Travel & Leisure | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.08× | |
| Risk Appetite | THRILL | 1.66× | |
| Community Orientation | OPEN | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.64× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.74× |
Ottawa has an estimated audience of 426,416 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
45.5% of Ottawa fans are female, 54.5% are male, with an average age of 41.6 years.
Ottawa fans show strongest brand affinity for Canada (11.31×), Christopher Walken (20×), and Family (2.62×) over the country average.
Ottawa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Ottawa itself, the audience over-indexes on Christopher Walken (20×), Family (2.62×), Nature (2.63×), and Germany (1.73×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ottawa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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