A data profile of the people who buy, follow and care about Ethics in Netherlands — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 1,830,886 people in Netherlands.
Ethics has an estimated audience of 1,830,886 people in Netherlands. 62.5% are female, 37.5% are male, average age 44.3. Top brand affinities: Jumbo (supermarket), Rabobank, WhatsApp, Hornbach, Aldi.
Top brand affinities include Jumbo (supermarket), Rabobank, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.87× the country average).
Demographically, the Ethics audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Ethics fan in Netherlands is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Ethics profile in Netherlands.
62.5% are female, 37.5% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 44.3 |
| Estimated audience size | 1,830,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Ethics audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Ethics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 2.15× | ||
| 02 | Refrigerator | Home & Garden | 2.13× | ||
| 03 | Internet & Social Media | 1.90× | |||
| 04 | Jumbo (supermarket) | Shopping | 1.87× | ||
| 05 | Psychology | Business & Career | 1.86× | ||
| 06 | Rabobank | Business & Career | 1.83× | ||
| 07 | Charity and causes | Business & Career | 1.80× | ||
| 08 | Hair products | Beauty & Wellness | 1.76× | ||
| 09 | Etos | Health | 1.75× | ||
| 10 | Desserts | Food & Beverages | 1.74× | ||
| 11 | Happiness | Health | 1.71× | ||
| 12 | Hornbach | Shopping | 1.70× | ||
| 13 | TUI | Travel & Leisure | 1.69× | ||
| 14 | Wikipedia | Internet & Social Media | 1.67× | ||
| 15 | Belgium | Travel & Leisure | 1.61× | ||
| 16 | ABN AMRO | Business & Career | 1.56× | ||
| 17 | Meat | Food & Beverages | 1.56× | ||
| 18 | Spas | Beauty & Wellness | 1.55× | ||
| 19 | Marco Borsato | Music & Radio | 1.53× | ||
| 20 | Aldi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.66× | |
| Extroversion | THRILL | 1.45× | |
| Tradition | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.87× | |
| Creativity | OPEN | 0.95× | |
| Need for Security | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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