A data profile of the people who buy, follow and care about Ethics in Austria — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 973,406 people in Austria.
The average Ethics fan in Austria is 40.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), Politics, with strongest over-indexing on Kronen Zeitung (1.72× the country average).
Demographically, the Ethics audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Ethics fan in Austria is more female, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Ethics profile in Austria.
62.3% are female, 37.7% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 40.3 |
| Estimated audience size | 973,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Ethics audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
Where the Ethics audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.10× | |
| 02 | Styria | ~100K | 1.08× | |
| 03 | Carinthia (state) | ~50K | 1.06× | |
| 04 | Lower Austria | ~100K | 1.05× | |
| 05 | Upper Austria | ~100K | 0.99× | |
| 06 | Vorarlberg | ~30K | 0.98× | |
| 07 | Tyrol | ~70K | 0.97× | |
| 08 | Salzburg | ~60K | 0.95× | |
| 09 | Burgenland | ~20K | 0.94× |
The strongest cross-interests of the Ethics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Politics | Politics & Society | 2.71× | ||
| 02 | Hobby | Home & Garden | 2.39× | ||
| 03 | Psychology | Business & Career | 2.35× | ||
| 04 | Blues music | Music & Radio | 2.19× | ||
| 05 | Toys | Games | 2.07× | ||
| 06 | Felix Baumgartner | Sports | 1.95× | ||
| 07 | Bicycle | Cars & Mobility | 1.92× | ||
| 08 | Hair products | Beauty & Wellness | 1.84× | ||
| 09 | Austrian Airlines | Travel & Leisure | 1.78× | ||
| 10 | Happiness | Health | 1.78× | ||
| 11 | Lodging | Travel & Leisure | 1.75× | ||
| 12 | Desserts | Food & Beverages | 1.74× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.73× | ||
| 14 | Kronen Zeitung | News | 1.72× | ||
| 15 | Hornbach | Shopping | 1.72× | ||
| 16 | Internet & Social Media | 1.68× | |||
| 17 | Billa (supermarket) | Shopping | 1.67× | ||
| 18 | Wikipedia | Internet & Social Media | 1.64× | ||
| 19 | Dogs | Pets & Animals | 1.53× | ||
| 20 | Shoes | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.76× | |
| Community Orientation | OPEN | 1.59× | |
| Extroversion | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.92× | |
| Family Orientation | CONSERVATISM | 0.98× | |
| Indulgence | JOY | 0.99× |
Ethics has an estimated audience of 973,406 people in Austria, concentrated in Vienna and Lower Austria.
62.3% of Ethics fans are female, 37.7% are male, with an average age of 40.3 years.
Ethics fans show strongest brand affinity for Kronen Zeitung (1.72×), Billa (supermarket) (1.67×), and Politics (2.71×) over the country average.
Ethics fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Ethics itself, the audience over-indexes on Billa (supermarket) (1.67×), Politics (2.71×), Psychology (2.35×), and Hobby (2.39×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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