A data profile of the people who buy, follow and care about Ethics in Ireland — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 735,019 people in Ireland.
Ethics has an estimated audience of 735,019 people in Ireland. 61.0% are female, 39.0% are male, average age 42.8. Top brand affinities: Psychology, Anthropology, University, Apprenticeship, Drawing.
Top brand affinities include Psychology, Anthropology, University, with strongest over-indexing on Psychology (1.63× the country average).
Demographically, the Ethics audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Ethics fan in Ireland is more female, around 42.8 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Ethics profile in Ireland.
61.0% are female, 39.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 42.8 |
| Estimated audience size | 735,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Ethics audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Ethics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | How I Met Your Mother | Movies & TV | 3.03× | ||
| 02 | Coursera | Business & Career | 2.83× | ||
| 03 | Apple cider vinegar | Food & Beverages | 2.46× | ||
| 04 | Apprenticeship | Business & Career | 1.91× | ||
| 05 | Anthropology | Business & Career | 1.88× | ||
| 06 | Collagen | Beauty & Wellness | 1.78× | ||
| 07 | University | Business & Career | 1.68× | ||
| 08 | Self-esteem | Health | 1.68× | ||
| 09 | Library | Literature | 1.66× | ||
| 10 | United Nations | Politics & Society | 1.65× | ||
| 11 | Psychology | Business & Career | 1.63× | ||
| 12 | Backpack | Fashion & Accessoires | 1.62× | ||
| 13 | Crossword | Games | 1.61× | ||
| 14 | New Zealand | Travel & Leisure | 1.60× | ||
| 15 | Elon Musk | Business & Career | 1.57× | ||
| 16 | Honey | Food & Beverages | 1.56× | ||
| 17 | Kinesiology | Health | 1.55× | ||
| 18 | Reggaeton | Music & Radio | 1.55× | ||
| 19 | Drawing | Home & Garden | 1.51× | ||
| 20 | Globalization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.34× | |
| Career Orientation | POWER | 1.30× | |
| Tradition | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Spirituality | BALANCE | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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