Rascasse Audience Intelligence

Lela Rose Target Market in United States

A data profile of the people who buy, follow and care about Lela Rose in United States — modelled from more than twelve digital signal sources. Lela Rose has an estimated audience of 393,809 people in United States.

#41among Fashion designer in United States#4342among Brand in United States#1450in Fashion & Accessoires

The average Lela Rose fan in United States is 38.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Longchamp, Taron Egerton, Rick Owens, with strongest over-indexing on Longchamp (70.15× the country average).

Demographically, the Lela Rose audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lela Rose fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Longchamp.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lela Rose profile in United States.

Audience size
394K
in United States
Gender
71.3%♀
28.7% male
Age
38.9
average years
Country rank
#41962
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lela Rose

71.3% are female, 28.7% are male, average age 38.9.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Lela Rose audience in United States
MetricValue
Female71.3%
Male28.7%
Average age38.9
Estimated audience size393,809
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Lela Rose audience in United States
Age bracketShare%
16-1916%
20-2928%
30-3918%
40-4918%
50+21%
Fig. 04

Worldwide distribution

91.3%

of the worldwide Lela Rose audience comes from United States.

Worldwide audience distribution share by country for Lela Rose
CountryShare
United States91.3%
United Kingdom3.2%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lela Rose audience in United States is strongest.

Fig. 05

Top regions by affinity

Lela Rose customers by region in United States
#RegionReachAffinity×
01Wyoming~3K5.59×
02New York~60K2.71×
03Washington, District of Columbia~2K2.06×
04Connecticut~7K1.80×
05Texas~50K1.53×
06New Jersey~10K1.35×
07Massachusetts~10K1.24×
08Alabama~6K1.13×
09Louisiana~6K1.12×
10Georgia~10K1.08×
11North Carolina~10K1.08×
12South Carolina~6K1.07×
13Tennessee~8K1.04×
14Alaska<1K1.00×
15Colorado~6K0.98×
16Rhode Island~1K0.98×
17Montana~1K0.98×
18Delaware~1K0.96×
19North Dakota<1K0.96×
20Illinois~10K0.95×
21South Dakota<1K0.95×
22California~40K0.91×
23Maine~1K0.90×
24West Virginia~2K0.89×
25New Hampshire~1K0.89×
26Virginia~8K0.88×
27Oklahoma~4K0.88×
28Mississippi~3K0.88×
29Idaho~2K0.88×
30Hawaii~1K0.88×
31Nebraska~2K0.86×
32New Mexico~2K0.86×
33Kansas~3K0.85×
34Arkansas~3K0.84×
35Minnesota~5K0.83×
36Maryland~5K0.82×
37Kentucky~4K0.81×
38Iowa~3K0.81×
39Arizona~6K0.79×
40Utah~3K0.79×
41Florida~20K0.78×
42Pennsylvania~10K0.78×
43Nevada~3K0.78×
44Oregon~3K0.77×
45Missouri~5K0.73×
46Wisconsin~4K0.71×
47Washington~5K0.69×
48Indiana~5K0.69×
49Michigan~7K0.65×
50Ohio~7K0.62×
Fig. 06

Affinity by region

Affinity by region — Lela Rose, United States
0.62×1.00×5.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lela Rose audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lela Rose audience
#·InterestCategoryAffinity×
01FreshiiFood & Beverages108.34×
02EscadaFashion & Accessoires96.43×
03LibreOfficeTechnology & Electronics83.39×
047 for all MankindFashion & Accessoires73.48×
05LongchampFashion & Accessoires70.15×
06Rocky MarcianoSports64.60×
07WaterworldMovies & TV63.54×
08Felicity JonesMovies & TV60.37×
09Last.fmMusic & Radio60.33×
10Rick OwensFashion & Accessoires55.07×
11Taron EgertonMovies & TV49.79×
12Key FoodShopping49.09×
13Rosie Huntington-WhiteleyFashion & Accessoires33.80×
14Roberto CavalliFashion & Accessoires33.58×
15Paperless PostShopping28.90×
16Patricia ArquetteMovies & TV25.47×
17Alexander McQueen (brand)Fashion & Accessoires25.00×
18Olivia MunnMovies & TV21.05×
19Oscar IsaacMovies & TV18.20×
20The UPS StoreShopping6.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lela Rose audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lela Rose audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.44×
Pet OwnershipJOY3.13×
Design AffinityPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lela Rose audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
TraditionCONSERVATISM0.90×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lela Rose's target market in United States?

Lela Rose's target market in United States covers an estimated 393,809 people, concentrated in New York and Texas.

02

What is the gender split and age of Lela Rose customers?

71.3% of the Lela Rose audience are female, 28.7% are male, with an average age of 38.9 years.

03

Which brands do Lela Rose fans like most?

Lela Rose fans show strongest brand affinity for Longchamp (70.15×), Taron Egerton (49.79×), and Rick Owens (55.07×) over the country average.

04

Where do Lela Rose fans live in United States?

Lela Rose fans in United States are most concentrated in New York (reach ~60K), Texas (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lela Rose fans also like?

Beyond Lela Rose itself, the audience over-indexes on Taron Egerton (49.79×), Rick Owens (55.07×), Waterworld (63.54×), and Key Food (49.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lela Rose audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lela Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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