Lela Rose Audience in United States

Lela Rose logo

Lela Rose has an estimated audience of 392,148 people in United States. 71.3% are female, 28.7% are male, average age 38.9. Top regions: New York, Texas, California. Top brand affinities: Lulu 黃路梓茵, Mothercare, Hardik Pandya, Bugatti Chiron, Lindy Hop.

The average Lela Rose fan in United States is 38.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Lulu 黃路梓茵, Mothercare, Hardik Pandya, with strongest over-indexing on Lulu 黃路梓茵 (63.17× the country average). Demographically, the Lela Rose audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

Demographics of Lela Rose fans

Demographic split for Lela Rose audience in United States
MetricValue
Female71.3%
Male28.7%
Average age38.9
Estimated audience size392,148

Audience persona

The typical Lela Rose fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Lela Rose in United States
RegionReachAffinity
New York71,7833.28×
Texas56,4601.67×
California40,5750.94×
Florida21,6810.82×
New Jersey15,9531.6×
Georgia13,9661.16×
North Carolina13,5061.14×
Illinois12,7930.98×
Massachusetts10,3751.34×
Pennsylvania10,3250.78×
Connecticut9,3782.38×
Virginia9,3410.98×
Tennessee7,9231.01×
Colorado6,5381.06×
South Carolina6,4711.1×
Alabama6,3711.16×
Ohio6,2390.52×
Louisiana6,1961.23×
Michigan5,4700.53×
Maryland5,4000.8×
Washington4,6970.6×
Arizona4,0940.51×
Wyoming3,7886.52×
Minnesota3,2410.58×
Kentucky3,1870.65×
Washington, District of Columbia3,0972.63×
Missouri3,0530.48×
Oklahoma2,8870.66×
Oregon2,7480.61×
Wisconsin2,4370.41×
Indiana2,1630.3×
Kansas2,1010.68×
Utah1,8910.54×
Mississippi1,7020.53×
Arkansas1,5840.49×
Iowa1,3490.42×
Nevada1,2310.32×
Rhode Island1,1710.94×
Nebraska1,0800.55×
Idaho9880.5×
New Mexico9660.49×
Montana9310.86×
New Hampshire8820.57×
Maine8510.61×
Hawaii8260.49×
West Virginia8030.44×
Alaska8010.95×
South Dakota6890.76×
Vermont6810.99×
North Dakota6710.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lela Rose audience
BrandAffinityCategory
Lulu 黃路梓茵63.17×Movies & TV
Mothercare8.48×Kids & Family
Hardik Pandya33.12×Sports
Bugatti Chiron22.5×Cars & Mobility
Lindy Hop20.2×Music & Radio
Cambridge, Ontario94.57×Travel & Leisure
Mount Kilimanjaro30.74×Travel & Leisure
Dog breed2.08×Pets & Animals
Nebraska Cornhuskers12×Sports
Elsword20×Games
Home equity2.28×Home & Garden
Roger Daltrey11.32×Movies & TV
Keene, New Hampshire21.01×Travel & Leisure
Janitor6.79×Home & Garden
EVE LOM29.54×Beauty & Wellness
Arco Iris20.1×Music & Radio
Natural gas field52.05×Cars & Mobility
Steampunk4.45×Fashion & Accessoires
Jesse Plemons2.93×Movies & TV
Bank account1.86×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lela Rose audience
TraitClusterScore
IndulgenceJOY2.64
Pet OwnershipJOY2.35
Design AffinityPREMIUM2.02
Luxury OrientationPREMIUM1.73
CreativityOPEN1.44
DIY MentalityTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Lela Rose
CountryShare
United States91.3%
United Kingdom3.3%
Canada2.5%

See Lela Rose audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Lela Rose have in United States?

Lela Rose has an estimated audience of 392,148 people in United States, concentrated in New York and Texas.

What is the gender split and age of Lela Rose fans?

71.3% of Lela Rose fans are female, 28.7% are male, with an average age of 38.9 years.

Which brands do Lela Rose fans like most?

Lela Rose fans show strongest brand affinity for Lulu 黃路梓茵 (63.17×), Mothercare (8.48×), and Hardik Pandya (33.12×) over the country average.

Where do Lela Rose fans live in United States?

Lela Rose fans in United States are most concentrated in New York (reach 71,783), Texas (reach 56,460), and California (reach 40,575). These three regions account for the largest share of the active audience.

What other brands do Lela Rose fans also like?

Beyond Lela Rose itself, the audience over-indexes on Mothercare (8.48×), Hardik Pandya (33.12×), Bugatti Chiron (22.5×), and Lindy Hop (20.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lela Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.