Rascasse Audience Intelligence

Badgley Mischka Target Market in United States

A data profile of the people who buy, follow and care about Badgley Mischka in United States — modelled from more than twelve digital signal sources. Badgley Mischka has an estimated audience of 444,793 people in United States.

#4046among Brand in United States#1385in Fashion & Accessoires

The average Badgley Mischka fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Longchamp, Rick Owens, LibreOffice, with strongest over-indexing on Longchamp (88.74× the country average).

Demographically, the Badgley Mischka audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Badgley Mischka fan in United States is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Longchamp.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Badgley Mischka profile in United States.

Audience size
445K
in United States
Gender
81.5%♀
18.5% male
Age
41.1
average years
Country rank
#39179
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Badgley Mischka

81.5% are female, 18.5% are male, average age 41.1.

Fig. 02

Gender split

81.5%
Female
18.5%
Male
Demographic split for Badgley Mischka audience in United States
MetricValue
Female81.5%
Male18.5%
Average age41.1
Estimated audience size444,793
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Badgley Mischka audience in United States
Age bracketShare%
16-1913%
20-2922%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

63.1%

of the worldwide Badgley Mischka audience comes from United States.

Worldwide audience distribution share by country for Badgley Mischka
CountryShare
United States63.1%
Mexico10.3%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Badgley Mischka audience in United States is strongest.

Fig. 05

Top regions by affinity

Badgley Mischka customers by region in United States
#RegionReachAffinity×
01New York~50K1.93×
02New Jersey~20K1.81×
03Connecticut~7K1.60×
04Louisiana~9K1.58×
05California~80K1.55×
06Washington, District of Columbia~2K1.49×
07Massachusetts~10K1.39×
08Florida~40K1.33×
09Illinois~20K1.33×
10Maryland~10K1.25×
11Alabama~8K1.22×
12Nevada~5K1.19×
13Pennsylvania~20K1.18×
14Georgia~20K1.18×
15Rhode Island~2K1.18×
16Texas~40K1.17×
17Virginia~10K1.16×
18Mississippi~4K1.15×
19Michigan~10K1.10×
20Arizona~10K1.10×
21South Carolina~7K1.05×
22North Carolina~10K1.01×
23Tennessee~9K1.00×
24Delaware~1K1.00×
25Washington~9K0.99×
26Arkansas~3K0.94×
27New Hampshire~2K0.93×
28Kentucky~5K0.89×
29Ohio~10K0.88×
30Missouri~6K0.87×
31Minnesota~5K0.87×
32Colorado~6K0.85×
33West Virginia~2K0.85×
34Vermont<1K0.85×
35Hawaii~2K0.84×
36Oregon~4K0.82×
37Oklahoma~4K0.82×
38North Dakota<1K0.82×
39Maine~1K0.81×
40Alaska<1K0.81×
41Indiana~6K0.79×
42Montana<1K0.79×
43Kansas~3K0.78×
44South Dakota<1K0.77×
45Wisconsin~5K0.75×
46Idaho~2K0.75×
47Nebraska~2K0.75×
48New Mexico~2K0.72×
49Iowa~3K0.71×
50Utah~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Badgley Mischka, United States
0.65×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Badgley Mischka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Badgley Mischka audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics115.75×
02London Fashion WeekFashion & Accessoires106.45×
03LongchampFashion & Accessoires88.74×
047 for all MankindFashion & Accessoires87.80×
05EurostarCars & Mobility75.00×
06Rick OwensFashion & Accessoires71.59×
07WeledaBeauty & Wellness50.13×
08Behati PrinslooFashion & Accessoires43.71×
09BoucheronFashion & Accessoires36.86×
10KérastaseBeauty & Wellness34.00×
11Rosie Huntington-WhiteleyFashion & Accessoires30.18×
12BiodermaBeauty & Wellness25.73×
13Key FoodShopping24.55×
14Paperless PostShopping24.15×
15La Roche-PosayBeauty & Wellness20.89×
16Oscar IsaacMovies & TV19.05×
17Edible ArrangementsFood & Beverages14.93×
18Formal wearFashion & Accessoires12.49×
19Bergdorf GoodmanFashion & Accessoires10.57×
20The UPS StoreShopping6.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Badgley Mischka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Badgley Mischka audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.63×
Luxury OrientationPREMIUM2.27×
Price SensitivityPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Badgley Mischka audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Risk AppetiteTHRILL0.79×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Badgley Mischka's target market in United States?

Badgley Mischka's target market in United States covers an estimated 444,793 people, concentrated in California and New York.

02

What is the gender split and age of Badgley Mischka customers?

81.5% of the Badgley Mischka audience are female, 18.5% are male, with an average age of 41.1 years.

03

Which brands do Badgley Mischka fans like most?

Badgley Mischka fans show strongest brand affinity for Longchamp (88.74×), Rick Owens (71.59×), and LibreOffice (115.75×) over the country average.

04

Where do Badgley Mischka fans live in United States?

Badgley Mischka fans in United States are most concentrated in California (reach ~80K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Badgley Mischka fans also like?

Beyond Badgley Mischka itself, the audience over-indexes on Rick Owens (71.59×), LibreOffice (115.75×), 7 for all Mankind (87.8×), and Kérastase (34×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Badgley Mischka audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Badgley Mischka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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