Badgley Mischka Audience in United States

Badgley Mischka logo

Badgley Mischka has an estimated audience of 443,516 people in United States. 81.5% are female, 18.5% are male, average age 41.1. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Mothercare, Mount Kilimanjaro, Bugatti Chiron, Tiara.

The average Badgley Mischka fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Mothercare, Mount Kilimanjaro, with strongest over-indexing on Lulu 黃路梓茵 (87.22× the country average). Demographically, the Badgley Mischka audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Badgley Mischka fans

Demographic split for Badgley Mischka audience in United States
MetricValue
Female81.5%
Male18.5%
Average age41.1
Estimated audience size443,516

Audience persona

The typical Badgley Mischka fan in United States is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Badgley Mischka in United States
RegionReachAffinity
California80,2581.65×
New York53,3092.15×
Texas48,5451.27×
Florida42,5041.42×
New Jersey22,3321.98×
Illinois21,6961.47×
Pennsylvania19,1431.28×
Georgia17,2581.26×
Virginia13,5001.25×
North Carolina13,4761.01×
Michigan13,2981.15×
Massachusetts12,9661.48×
Ohio11,4680.84×
Maryland10,1361.33×
Arizona9,2531.02×
Washington9,1561.03×
Tennessee8,9091×
Louisiana8,6591.51×
Connecticut7,9301.78×
Alabama7,8631.27×
South Carolina7,1111.07×
Indiana6,2490.77×
Colorado6,0600.87×
Missouri5,7330.8×
Minnesota5,2770.83×
Nevada4,8221.12×
Wisconsin4,6690.7×
Kentucky4,6150.83×
Mississippi4,1181.13×
Oregon4,0720.8×
Oklahoma3,7720.77×
Arkansas3,2890.9×
Kansas2,5170.72×
Utah2,2450.57×
Iowa2,2170.61×
Washington, District of Columbia2,1281.6×
Rhode Island1,6021.13×
West Virginia1,4730.71×
Hawaii1,4730.77×
New Hampshire1,4460.83×
Nebraska1,3770.62×
Idaho1,3260.6×
Delaware1,1810.96×
New Mexico1,1720.53×
Maine1,0350.65×
Montana6190.5×
South Dakota5060.49×
North Dakota4930.54×
Vermont4710.6×
Alaska4530.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Badgley Mischka audience
BrandAffinityCategory
Lulu 黃路梓茵87.22×Movies & TV
Mothercare17.16×Kids & Family
Mount Kilimanjaro55.52×Travel & Leisure
Bugatti Chiron34×Cars & Mobility
Tiara20×Politics & Society
Lindy Hop17.81×Music & Radio
Home equity3.19×Home & Garden
Nebraska Cornhuskers12.52×Sports
La Jolla12.84×Travel & Leisure
Natural gas field72.6×Cars & Mobility
Arco Iris26.14×Music & Radio
Elsword20×Games
Roger Daltrey12.35×Movies & TV
Identity Theft Resource Center67.74×Technology & Electronics
UK garage5.75×Music & Radio
Cambridge, Ontario44.3×Travel & Leisure
Fairfield County, Connecticut8.21×Travel & Leisure
Gebran Bassil112×Politics & Society
Natural rubber1.51×Cars & Mobility
Gordon Elliott (racehorse trainer)57.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Badgley Mischka audience
TraitClusterScore
IndulgenceJOY2.74
Luxury OrientationPREMIUM2.38
Quality AwarenessPREMIUM1.79
Design AffinityPREMIUM1.72
Price SensitivityPREMIUM1.59
SustainabilityBALANCE1.55

Worldwide distribution

Worldwide audience distribution share by country for Badgley Mischka
CountryShare
United States63.2%
Mexico10.2%
United Kingdom4.7%

See Badgley Mischka audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Badgley Mischka have in United States?

Badgley Mischka has an estimated audience of 443,516 people in United States, concentrated in California and New York.

What is the gender split and age of Badgley Mischka fans?

81.5% of Badgley Mischka fans are female, 18.5% are male, with an average age of 41.1 years.

Which brands do Badgley Mischka fans like most?

Badgley Mischka fans show strongest brand affinity for Lulu 黃路梓茵 (87.22×), Mothercare (17.16×), and Mount Kilimanjaro (55.52×) over the country average.

Where do Badgley Mischka fans live in United States?

Badgley Mischka fans in United States are most concentrated in California (reach 80,258), New York (reach 53,309), and Texas (reach 48,545). These three regions account for the largest share of the active audience.

What other brands do Badgley Mischka fans also like?

Beyond Badgley Mischka itself, the audience over-indexes on Mothercare (17.16×), Mount Kilimanjaro (55.52×), Bugatti Chiron (34×), and Tiara (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Badgley Mischka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.