Triple J Audience in United States

Triple J logo

Triple J has an estimated audience of 579,001 people in United States. 43.6% are female, 56.4% are male, average age 36.5. Top regions: Texas, California, Florida. Top brand affinities: Falls Festival, Sziget Festival, Groovin' the Moo, Creamfields, UAE Royals.

The average Triple J fan in United States is 36.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Falls Festival, Sziget Festival, Groovin' the Moo, with strongest over-indexing on Falls Festival (124.22× the country average). Demographically, the Triple J audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Tradition, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of Triple J fans

Demographic split for Triple J audience in United States
MetricValue
Female43.6%
Male56.4%
Average age36.5
Estimated audience size579,001

Audience persona

The typical Triple J fan in United States is more male, around 36.5 years old, with strong Tradition tendencies and a notable affinity for Falls Festival.

Top regions in United States

Top regions ranked by reach for Triple J in United States
RegionReachAffinity
Texas171,4673.44×
California85,0881.34×
Florida59,6771.52×
New York46,3301.43×
Georgia31,0631.74×
New Jersey19,8451.35×
Pennsylvania19,4331×
Illinois18,5520.96×
North Carolina15,6340.9×
Tennessee14,0351.21×
Virginia13,5290.96×
Ohio13,4510.75×
Michigan12,1770.8×
Washington11,4970.99×
Louisiana10,7511.44×
Colorado10,6551.17×
Massachusetts10,2410.9×
Arizona9,9220.84×
Oklahoma9,5911.49×
Maryland8,9740.9×
Indiana8,4730.8×
Wisconsin8,3000.95×
Missouri7,9000.85×
Oregon7,2201.09×
Alabama7,1950.89×
Kentucky7,1230.98×
South Carolina6,6840.77×
Arkansas6,4671.36×
Mississippi5,9851.25×
Minnesota5,7240.69×
Nevada5,1950.93×
Connecticut5,0480.87×
Kansas4,0770.89×
Utah3,9020.75×
Iowa3,7330.78×
Idaho3,1031.07×
Hawaii2,4240.97×
New Mexico2,3660.81×
Washington, District of Columbia2,2641.3×
West Virginia2,1070.78×
Nebraska1,9990.69×
Rhode Island1,8351×
Maine1,2450.6×
New Hampshire1,1970.52×
Delaware1,0350.65×
Alaska1,0090.81×
Montana8300.52×
Vermont7580.75×
South Dakota7090.53×
North Dakota6430.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Triple J audience
BrandAffinityCategory
Falls Festival124.22×Music & Radio
Sziget Festival169.77×Music & Radio
Groovin' the Moo119.52×Music & Radio
Creamfields111.86×Music & Radio
UAE Royals1223.72×Politics & Society
Orlando Bloom18.98×Movies & TV
Indian rock12.02×Music & Radio
Ksubi51.1×Movies & TV
St Jerome's Laneway Festival425.97×Music & Radio
Vanilla Ice28.37×Music & Radio
Blake Anderson62.63×Movies & TV
Fuji Rock Festival63.58×Music & Radio
Flo Rida9.99×Music & Radio
Casey5.61×Music & Radio
Demi Moore8.71×Movies & TV
Garage rock8.94×Music & Radio
Diddy6.46×Music & Radio
Steven Seagal15.28×Movies & TV
Porta (rapper)53.79×Home & Garden
Havaianas28.79×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Triple J audience
TraitClusterScore
TraditionCONSERVATISM1.33
Urban LifestyleOPEN1.29
Community OrientationOPEN1.21
DIY MentalityTHRILL1.21
Quality AwarenessPREMIUM1.21
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Triple J
CountryShare
Australia28.7%
United States11.9%
Japan11.3%

See Triple J audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Triple J have in United States?

Triple J has an estimated audience of 579,001 people in United States, concentrated in Texas and California.

What is the gender split and age of Triple J fans?

43.6% of Triple J fans are female, 56.4% are male, with an average age of 36.5 years.

Which brands do Triple J fans like most?

Triple J fans show strongest brand affinity for Falls Festival (124.22×), Sziget Festival (169.77×), and Groovin' the Moo (119.52×) over the country average.

Where do Triple J fans live in United States?

Triple J fans in United States are most concentrated in Texas (reach 171,467), California (reach 85,088), and Florida (reach 59,677). These three regions account for the largest share of the active audience.

What other brands do Triple J fans also like?

Beyond Triple J itself, the audience over-indexes on Sziget Festival (169.77×), Groovin' the Moo (119.52×), Creamfields (111.86×), and UAE Royals (1223.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Triple J. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.