British rhythm and blues Audience in United States

British rhythm and blues has an estimated audience of 7,810,573 people in United States. 46.6% are female, 53.4% are male, average age 40.5. Top regions: California, Louisiana, Arkansas. Top brand affinities: Bass guitar, Jane Fonda, Livemusic, Keith Richards, Chicano rap.

The average British rhythm and blues fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Louisiana, Arkansas. Top brand affinities include Bass guitar, Jane Fonda, Livemusic, with strongest over-indexing on Bass guitar (3.65× the country average). Demographically, the British rhythm and blues audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of British rhythm and blues fans

Demographic split for British rhythm and blues audience in United States
MetricValue
Female46.6%
Male53.4%
Average age40.5
Estimated audience size7,810,573

Audience persona

The typical British rhythm and blues fan in United States is balanced, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bass guitar.

Top regions in United States

Top regions ranked by reach for British rhythm and blues in United States
RegionReachAffinity
California213,7290.25×
Louisiana116,6831.16×
Arkansas116,5861.81×
Oklahoma114,0171.31×
Kentucky112,2101.15×
Alabama108,6141×
Florida104,2120.2×
Texas103,6140.15×
Tennessee103,4740.66×
South Carolina102,7340.87×
New York101,7600.23×
Indiana100,0960.7×
Kansas100,0691.63×
Idaho100,0462.55×
Missouri96,9400.77×
Iowa95,0011.48×
North Carolina93,0740.4×
Ohio92,6970.39×
Georgia92,3200.38×
Michigan92,2790.45×
Wisconsin91,7870.78×
Arizona88,3940.55×
Pennsylvania88,0060.33×
Connecticut87,2801.11×
New Mexico86,9562.22×
Nevada86,6751.15×
Rhode Island86,1993.47×
Maine86,1473.08×
Oregon85,5680.96×
Utah85,0581.22×
Virginia84,5080.44×
Maryland84,0830.63×
New Jersey83,8800.42×
Illinois82,5440.32×
Minnesota82,0080.73×
Massachusetts81,1670.53×
Washington79,2330.51×
Colorado79,0120.64×
Washington, District of Columbia55,7362.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British rhythm and blues audience
BrandAffinityCategory
Bass guitar3.65×Music & Radio
Jane Fonda8.99×Movies & TV
Livemusic3.19×Music & Radio
Keith Richards11.99×Music & Radio
Chicano rap3.8×Music & Radio
MSN2.1×News
Clarinet4.78×Music & Radio
British hip hop3.58×Music & Radio
Robert Plant9.32×Music & Radio
Saxophone4.73×Music & Radio
Instant messaging1.79×Internet & Social Media
United States Postal Service1.82×Business & Career
Hollywood2.01×Travel & Leisure
Planet Fitness1.77×Sports
Jack Black5.26×Movies & TV
Chick-fil-A1.65×Food & Beverages
Cello3.87×Music & Radio
Aubrey Plaza5×Movies & TV
The Beach Boys4.64×Music & Radio
Rockabilly3.32×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British rhythm and blues audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.38
ExtroversionTHRILL1.37
TraditionCONSERVATISM1.37
Urban LifestyleOPEN1.27
Community OrientationOPEN1.27
SpiritualityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for British rhythm and blues
CountryShare
United States34.3%
France6.8%
Mexico6.3%

See British rhythm and blues audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does British rhythm and blues have in United States?

British rhythm and blues has an estimated audience of 7,810,573 people in United States, concentrated in California and Louisiana.

What is the gender split and age of British rhythm and blues fans?

46.6% of British rhythm and blues fans are female, 53.4% are male, with an average age of 40.5 years.

Which brands do British rhythm and blues fans like most?

British rhythm and blues fans show strongest brand affinity for Bass guitar (3.65×), Jane Fonda (8.99×), and Livemusic (3.19×) over the country average.

Where do British rhythm and blues fans live in United States?

British rhythm and blues fans in United States are most concentrated in California (reach 213,729), Louisiana (reach 116,683), and Arkansas (reach 116,586). These three regions account for the largest share of the active audience.

What other brands do British rhythm and blues fans also like?

Beyond British rhythm and blues itself, the audience over-indexes on Jane Fonda (8.99×), Livemusic (3.19×), Keith Richards (11.99×), and Chicano rap (3.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British rhythm and blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.