Rascasse Audience Intelligence

British rhythm and blues Audience in United States

A data profile of the people who buy, follow and care about British rhythm and blues in United States — modelled from more than twelve digital signal sources. British rhythm and blues has an estimated audience of 7,810,573 people in United States.

#113among Musical genre in United States#2778among Topic in United States#345in Music & Radio

The average British rhythm and blues fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Keith Richards, Robert Plant, Michael Jackson, with strongest over-indexing on Keith Richards (10.04× the country average).

Demographically, the British rhythm and blues audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

The typical British rhythm and blues fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Keith Richards.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British rhythm and blues profile in United States.

Audience size
7.8M
in United States
Gender
46.6%♀
53.4% male
Age
40.5
average years
Country rank
#4539
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British rhythm and blues fans

46.6% are female, 53.4% are male, average age 40.5.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for British rhythm and blues audience in United States
MetricValue
Female46.6%
Male53.4%
Average age40.5
Estimated audience size7,810,573
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the British rhythm and blues audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

34.3%

of the worldwide British rhythm and blues audience comes from United States.

Worldwide audience distribution share by country for British rhythm and blues
CountryShare
United States34.3%
France6.8%
Mexico6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British rhythm and blues audience in United States is strongest.

Fig. 05

Top regions by affinity

British rhythm and blues fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~30K1.28×
02Maine~30K1.23×
03Idaho~50K1.17×
04Washington, District of Columbia~30K1.15×
05New Mexico~40K1.14×
06Arkansas~70K1.09×
07Kansas~70K1.07×
08Iowa~70K1.05×
09Oklahoma~90K1.03×
10Louisiana~100K1.02×
11Utah~70K1.02×
12Kentucky~100K1.01×
13Connecticut~80K1.01×
14Nevada~80K1.01×
15Alabama~100K1.00×
16Oregon~90K0.99×
17South Carolina~100K0.98×
18Wisconsin~100K0.98×
19Indiana~100K0.97×
20Missouri~100K0.97×
21Minnesota~100K0.97×
22Tennessee~200K0.96×
23Maryland~100K0.96×
24Colorado~100K0.96×
25Arizona~200K0.95×
26Washington~100K0.95×
27Massachusetts~100K0.95×
28Michigan~200K0.94×
29New Jersey~200K0.94×
30Virginia~200K0.94×
31Pennsylvania~200K0.93×
32Illinois~200K0.93×
33Ohio~200K0.93×
34Georgia~200K0.93×
35North Carolina~200K0.93×
36Florida~500K0.91×
37Texas~600K0.90×
38New York~400K0.90×
39California~700K0.83×
Fig. 06

Affinity by region

Affinity by region — British rhythm and blues, United States
0.83×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British rhythm and blues audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British rhythm and blues audience
#·InterestCategoryAffinity×
01Keith RichardsMusic & Radio10.04×
02Robert PlantMusic & Radio9.12×
03Romeo and JulietArts & Culture7.48×
04Bossa novaMusic & Radio5.94×
05Jane FondaMovies & TV5.00×
06WoodstockMusic & Radio4.75×
07The Beach BoysMusic & Radio3.98×
08MonarchyPolitics & Society3.86×
09RockabillyFashion & Accessoires3.13×
10Chicano rapMusic & Radio2.57×
11British hip hopMusic & Radio2.46×
12Internet celebrityInternet & Social Media2.42×
13Michael JacksonMusic & Radio2.29×
14Real propertyHome & Garden2.19×
15Bass guitarMusic & Radio2.04×
16HollywoodTravel & Leisure1.72×
17RadioTechnology & Electronics1.72×
18Las VegasTravel & Leisure1.63×
19TMZInternet & Social Media1.61×
20Instant messagingInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British rhythm and blues audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British rhythm and blues audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
TraditionCONSERVATISM1.37×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British rhythm and blues audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
SustainabilityBALANCE0.77×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British rhythm and blues have in United States?

British rhythm and blues has an estimated audience of 7,810,573 people in United States, concentrated in California and Texas.

02

What is the gender split and age of British rhythm and blues fans?

46.6% of British rhythm and blues fans are female, 53.4% are male, with an average age of 40.5 years.

03

Which brands do British rhythm and blues fans like most?

British rhythm and blues fans show strongest brand affinity for Keith Richards (10.04×), Robert Plant (9.12×), and Michael Jackson (2.29×) over the country average.

04

Where do British rhythm and blues fans live in United States?

British rhythm and blues fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do British rhythm and blues fans also like?

Beyond British rhythm and blues itself, the audience over-indexes on Robert Plant (9.12×), Michael Jackson (2.29×), Real property (2.19×), and Bass guitar (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See British rhythm and blues audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for British rhythm and blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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