British rhythm and blues Audience in Germany
British rhythm and blues has an estimated audience of 486,528 people in Germany. 37.9% are female, 62.1% are male, average age 35.9. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: KLIX (AM), Israel, Hobby Lobby, Progressive rock, Unique Gifts.
The average British rhythm and blues fan in Germany is 35.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include KLIX (AM), Israel, Hobby Lobby, with strongest over-indexing on KLIX (AM) (15.08× the country average). Demographically, the British rhythm and blues audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of British rhythm and blues fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 35.9 |
| Estimated audience size | 486,528 |
Audience persona
The typical British rhythm and blues fan in Germany is more male, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 55,675 | 0.71× |
| Nordrhein-Westfalen | 53,713 | 0.5× |
| Berlin | 38,799 | 1.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 15.08× | Music & Radio |
| Israel | 5.96× | Travel & Leisure |
| Hobby Lobby | 13.3× | Home & Garden |
| Progressive rock | 2.5× | Music & Radio |
| Unique Gifts | 2.05× | Shopping |
| Hormones: The Series | 12.1× | Movies & TV |
| Craiova | 9.7× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Rosie the Riveter | 14.33× | Business & Career |
| Haberler | 1.57× | News |
| Goosebumps (film) | 10.39× | Movies & TV |
| Birthday Gifts | 1.86× | Kids & Family |
| Scratching post | 6.34× | Pets & Animals |
| Corona (band) | 2.53× | Music & Radio |
| JibJab | 13.03× | Internet & Social Media |
| Product design | 1.57× | Business & Career |
| Christmas Gift | 1.54× | Kids & Family |
| Urban horticulture | 1.58× | Home & Garden |
| Home Delivery | 2.38× | Food & Beverages |
| Columbia, Missouri | 31.31× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.5 |
| Tradition | CONSERVATISM | 1.47 |
| Extroversion | THRILL | 1.37 |
| Community Orientation | OPEN | 1.32 |
| Family Orientation | CONSERVATISM | 1.3 |
| Convenience Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| France | 6.8% |
| Mexico | 6.3% |
See British rhythm and blues audiences in other countries
- British rhythm and blues — United States
- British rhythm and blues — United Kingdom
- British rhythm and blues — France
- British rhythm and blues — Italy
- British rhythm and blues — Spain
- British rhythm and blues — Brazil
- British rhythm and blues — Japan
- British rhythm and blues — South Korea
- British rhythm and blues — India
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does British rhythm and blues have in Germany?
British rhythm and blues has an estimated audience of 486,528 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of British rhythm and blues fans?
37.9% of British rhythm and blues fans are female, 62.1% are male, with an average age of 35.9 years.
Which brands do British rhythm and blues fans like most?
British rhythm and blues fans show strongest brand affinity for KLIX (AM) (15.08×), Israel (5.96×), and Hobby Lobby (13.3×) over the country average.
Where do British rhythm and blues fans live in Germany?
British rhythm and blues fans in Germany are most concentrated in Bayern (reach 55,675), Nordrhein-Westfalen (reach 53,713), and Berlin (reach 38,799). These three regions account for the largest share of the active audience.
What other brands do British rhythm and blues fans also like?
Beyond British rhythm and blues itself, the audience over-indexes on Israel (5.96×), Hobby Lobby (13.3×), Progressive rock (2.5×), and Unique Gifts (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for British rhythm and blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.