Falls Festival Audience in United States

Falls Festival logo

Falls Festival has an estimated audience of 437,614 people in United States. 52.8% are female, 47.2% are male, average age 33.7. Top regions: Florida, Texas, California. Top brand affinities: JFB, Product design, Pro-Ject, UK garage, Nipsey Hussle.

The average Falls Festival fan in United States is 33.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include JFB, Product design, Pro-Ject, with strongest over-indexing on JFB (558.14× the country average). Demographically, the Falls Festival audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Falls Festival fans

Demographic split for Falls Festival audience in United States
MetricValue
Female52.8%
Male47.2%
Average age33.7
Estimated audience size437,614

Audience persona

The typical Falls Festival fan in United States is balanced, around 33.7 years old, with strong Tradition tendencies and a notable affinity for JFB.

Top regions in United States

Top regions ranked by reach for Falls Festival in United States
RegionReachAffinity
Florida39,5501.33×
Texas39,2831.04×
California29,8950.62×
Pennsylvania26,5911.8×
New York24,0170.98×
Georgia23,5411.75×
Indiana22,1402.77×
Illinois21,3901.47×
Virginia20,5091.92×
North Carolina15,8901.21×
Ohio14,6371.09×
Maryland11,8161.57×
Tennessee11,4491.3×
New Jersey11,1721×
Michigan9,0840.79×
Alabama8,6261.41×
Missouri8,0891.15×
Washington7,8570.9×
Wisconsin7,4891.14×
Arizona7,2670.81×
Kentucky7,1591.3×
South Carolina6,7031.02×
Massachusetts6,3450.74×
Minnesota5,9020.94×
Colorado5,6860.82×
Louisiana5,1040.9×
Oklahoma4,2800.88×
Arkansas4,0391.12×
Connecticut4,0070.91×
Kansas3,8081.1×
Oregon3,6280.72×
Mississippi3,5830.99×
Nevada3,0290.72×
West Virginia2,6551.3×
Iowa2,4660.68×
Utah2,3480.6×
Rhode Island1,8091.3×
Hawaii1,5120.8×
Idaho1,3660.62×
New Mexico1,3310.61×
Delaware1,2691.05×
Washington, District of Columbia1,1820.9×
Nebraska1,0850.49×
Maine8110.52×
New Hampshire8030.47×
Montana7700.63×
Alaska6260.67×
South Dakota5480.54×
Vermont5260.68×
North Dakota3560.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Falls Festival audience
BrandAffinityCategory
JFB558.14×Music & Radio
Product design14.32×Business & Career
Pro-Ject14.9×Music & Radio
UK garage16.4×Music & Radio
Nipsey Hussle16.15×Music & Radio
Ludo (board game)26.11×Games
Stay at Home Mum31.05×Kids & Family
JD Supra110.15×
Isometric exercise15.74×Sports
Steampunk8.25×Fashion & Accessoires
Staycation5.46×Home & Garden
Nationality3.33×Politics & Society
Embroidery Library21.79×Home & Garden
Stamp collecting6.26×Home & Garden
Home equity2.09×Home & Garden
JDSU3.13×Business & Career
Elsword15.74×Games
Jesse Plemons3.27×Movies & TV
Nebraska Cornhuskers football3.35×Sports
Minnesota1.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Falls Festival audience
TraitClusterScore
TraditionCONSERVATISM2.15
PatriotismCONSERVATISM1.59
Quality AwarenessPREMIUM1.32
Urban LifestyleOPEN1.25
TravellingTHRILL1.22
Risk AppetiteTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Falls Festival
CountryShare
United States57.3%
Brazil9.6%
Canada7.3%

See Falls Festival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Falls Festival have in United States?

Falls Festival has an estimated audience of 437,614 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Falls Festival fans?

52.8% of Falls Festival fans are female, 47.2% are male, with an average age of 33.7 years.

Which brands do Falls Festival fans like most?

Falls Festival fans show strongest brand affinity for JFB (558.14×), Product design (14.32×), and Pro-Ject (14.9×) over the country average.

Where do Falls Festival fans live in United States?

Falls Festival fans in United States are most concentrated in Florida (reach 39,550), Texas (reach 39,283), and California (reach 29,895). These three regions account for the largest share of the active audience.

What other brands do Falls Festival fans also like?

Beyond Falls Festival itself, the audience over-indexes on Product design (14.32×), Pro-Ject (14.9×), UK garage (16.4×), and Nipsey Hussle (16.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Falls Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.