Rascasse Audience Intelligence

Falls Festival Audience in United States

A data profile of the people who buy, follow and care about Falls Festival in United States — modelled from more than twelve digital signal sources. Falls Festival has an estimated audience of 437,296 people in United States.

#44among Music festival in United States#489among Event in United States#5584in Music & Radio

The average Falls Festival fan in United States is 33.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Triple J, Falls Music and Arts Festival, Nelly Furtado, with strongest over-indexing on Triple J (124.22× the country average).

Demographically, the Falls Festival audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Falls Festival fan in United States is balanced, around 33.7 years old, with strong Tradition tendencies and a notable affinity for Triple J.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Falls Festival profile in United States.

Audience size
437K
in United States
Gender
52.8%♀
47.2% male
Age
33.7
average years
Country rank
#39585
Event in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Falls Festival fans

52.8% are female, 47.2% are male, average age 33.7.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Falls Festival audience in United States
MetricValue
Female52.8%
Male47.2%
Average age33.7
Estimated audience size437,296
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Falls Festival audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3917%
40-4916%
50+11%
Fig. 04

Worldwide distribution

57.9%

of the worldwide Falls Festival audience comes from United States.

Worldwide audience distribution share by country for Falls Festival
CountryShare
United States57.9%
Brazil9.7%
Canada7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Falls Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Falls Festival fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K2.57×
02Virginia~20K1.75×
03Pennsylvania~30K1.70×
04Georgia~20K1.68×
05Maryland~10K1.53×
06West Virginia~3K1.40×
07Illinois~20K1.35×
08Kentucky~7K1.32×
09Rhode Island~2K1.32×
10Tennessee~10K1.31×
11Florida~40K1.28×
12Alabama~8K1.28×
13Missouri~8K1.18×
14Wisconsin~8K1.17×
15North Carolina~20K1.16×
16Kansas~4K1.13×
17Arkansas~4K1.12×
18Arizona~9K1.06×
19Delaware~1K1.06×
20Ohio~10K1.05×
21Connecticut~4K1.02×
22South Carolina~7K1.01×
23New Jersey~10K1.00×
24Minnesota~6K0.98×
25Mississippi~4K0.98×
26Texas~40K0.97×
27Louisiana~5K0.94×
28Washington, District of Columbia~1K0.93×
29New York~20K0.92×
30Oklahoma~4K0.90×
31Colorado~6K0.87×
32Montana~1K0.86×
33Alaska<1K0.85×
34Vermont<1K0.85×
35Hawaii~2K0.83×
36Michigan~9K0.81×
37South Dakota<1K0.81×
38Iowa~3K0.77×
39Idaho~2K0.77×
40Washington~7K0.76×
41North Dakota<1K0.76×
42Massachusetts~6K0.75×
43New Mexico~2K0.73×
44Oregon~4K0.72×
45Nevada~3K0.72×
46New Hampshire~1K0.71×
47Maine~1K0.70×
48Utah~3K0.67×
49Nebraska~1K0.64×
50California~30K0.54×
Fig. 06

Affinity by region

Affinity by region — Falls Festival, United States
0.54×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Falls Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Falls Festival audience
#·InterestCategoryAffinity×
01Falls Music and Arts FestivalMusic & Radio443.33×
02Triple JMusic & Radio124.22×
03Edinburgh CastleTravel & Leisure37.68×
04The ShardTravel & Leisure37.68×
05Tower of LondonTravel & Leisure35.69×
06Tower BridgeTravel & Leisure34.54×
07Fright NightMovies & TV34.34×
08Joe DiMaggioSports29.82×
09Sarah ConnorMusic & Radio28.58×
10Nelly FurtadoMusic & Radio28.39×
11Babe RuthSports23.18×
12From Dusk till DawnMovies & TV20.00×
13London EyeTravel & Leisure18.76×
14Cotton OnFashion & Accessoires15.75×
15Requiem for a DreamMovies & TV15.08×
16Neil YoungMusic & Radio11.64×
17British MuseumArts & Culture10.67×
18Zara LarssonMusic & Radio10.34×
19Folk musicMusic & Radio5.12×
20Diaper bagKids & Family4.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Falls Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Falls Festival audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.45×
PatriotismCONSERVATISM2.17×
Urban LifestyleOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Falls Festival audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Early Adopter MentalityPOWER0.83×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Falls Festival have in United States?

Falls Festival has an estimated audience of 437,296 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Falls Festival fans?

52.8% of Falls Festival fans are female, 47.2% are male, with an average age of 33.7 years.

03

Which brands do Falls Festival fans like most?

Falls Festival fans show strongest brand affinity for Triple J (124.22×), Falls Music and Arts Festival (443.33×), and Nelly Furtado (28.39×) over the country average.

04

Where do Falls Festival fans live in United States?

Falls Festival fans in United States are most concentrated in Florida (reach ~40K), Texas (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Falls Festival fans also like?

Beyond Falls Festival itself, the audience over-indexes on Falls Music and Arts Festival (443.33×), Nelly Furtado (28.39×), Babe Ruth (23.18×), and Joe DiMaggio (29.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in United States

See Falls Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Falls Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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