Rascasse Audience Intelligence

Groovin' the Moo Audience in United States

A data profile of the people who buy, follow and care about Groovin' the Moo in United States — modelled from more than twelve digital signal sources. Groovin' the Moo has an estimated audience of 345,914 people in United States.

#53among Music festival in United States#564among Event in United States#6481in Music & Radio

The average Groovin' the Moo fan in United States is 33.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Falls Music and Arts Festival, Triple J, Babe Ruth, with strongest over-indexing on Falls Music and Arts Festival (3765.1× the country average).

Demographically, the Groovin' the Moo audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Groovin' the Moo fan in United States is balanced, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Falls Music and Arts Festival.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Groovin' the Moo profile in United States.

Audience size
346K
in United States
Gender
48.9%♀
51.1% male
Age
33.0
average years
Country rank
#44910
Event in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Groovin' the Moo fans

48.9% are female, 51.1% are male, average age 33.0.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Groovin' the Moo audience in United States
MetricValue
Female48.9%
Male51.1%
Average age33.0
Estimated audience size345,914
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Groovin' the Moo audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Groovin' the Moo audience comes from United States.

Worldwide audience distribution share by country for Groovin' the Moo
CountryShare
China17.9%
Australia14.8%
United States7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Groovin' the Moo audience in United States is strongest.

Fig. 05

Top regions by affinity

Groovin' the Moo fans by region: top regions in United States
#RegionReachAffinity×
01California~200K4.15×
02New York~40K2.22×
03Washington, District of Columbia~2K2.14×
04Massachusetts~10K1.73×
05Washington~10K1.51×
06Colorado~8K1.51×
07Utah~4K1.43×
08New Jersey~10K1.41×
09Virginia~10K1.27×
10Oregon~5K1.24×
11Illinois~10K1.13×
12Connecticut~4K1.13×
13Kansas~3K1.11×
14Florida~20K1.06×
15Nevada~3K1.04×
16Vermont<1K1.04×
17Rhode Island~1K1.03×
18New Hampshire~1K1.02×
19Maryland~6K1.00×
20Georgia~10K0.98×
21Arizona~7K0.97×
22Texas~30K0.96×
23Maine~1K0.96×
24Delaware<1K0.93×
25North Carolina~10K0.92×
26Pennsylvania~10K0.91×
27Alaska<1K0.91×
28Idaho~2K0.90×
29North Dakota<1K0.90×
30Montana<1K0.89×
31South Dakota<1K0.89×
32Michigan~8K0.87×
33Nebraska~1K0.86×
34Minnesota~4K0.85×
35Hawaii~1K0.85×
36Iowa~2K0.83×
37New Mexico~1K0.83×
38West Virginia~1K0.83×
39Ohio~9K0.80×
40Missouri~4K0.80×
41Tennessee~5K0.79×
42South Carolina~4K0.79×
43Wisconsin~4K0.79×
44Mississippi~2K0.78×
45Arkansas~2K0.78×
46Louisiana~3K0.74×
47Kentucky~3K0.73×
48Oklahoma~3K0.73×
49Indiana~4K0.69×
50Alabama~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Groovin' the Moo, United States
0.68×1.00×4.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Groovin' the Moo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Groovin' the Moo audience
#·InterestCategoryAffinity×
01Falls Music and Arts FestivalMusic & Radio3765.10×
02Triple JMusic & Radio119.52×
03Edinburgh CastleTravel & Leisure60.35×
04Tower of LondonTravel & Leisure53.22×
05Big BenTravel & Leisure51.17×
06Tower BridgeTravel & Leisure49.49×
07The ShardTravel & Leisure47.64×
08Joe DiMaggioSports45.42×
09Fright NightMovies & TV40.31×
10Babe RuthSports38.61×
11Sarah ConnorMusic & Radio37.12×
12London EyeTravel & Leisure22.61×
13From Dusk till DawnMovies & TV20.00×
14Resident AdvisorMusic & Radio19.83×
15Cotton OnFashion & Accessoires17.91×
16Ford RangerCars & Mobility12.37×
17British MuseumArts & Culture11.77×
18Zara LarssonMusic & Radio11.33×
19Progressive rockMusic & Radio4.61×
20Diaper bagKids & Family4.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Groovin' the Moo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Groovin' the Moo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.39×
Quality AwarenessPREMIUM1.45×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Groovin' the Moo audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
Early Adopter MentalityPOWER0.82×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Groovin' the Moo have in United States?

Groovin' the Moo has an estimated audience of 345,914 people in United States, concentrated in California and New York.

02

What is the gender split and age of Groovin' the Moo fans?

48.9% of Groovin' the Moo fans are female, 51.1% are male, with an average age of 33.0 years.

03

Which brands do Groovin' the Moo fans like most?

Groovin' the Moo fans show strongest brand affinity for Falls Music and Arts Festival (3765.1×), Triple J (119.52×), and Babe Ruth (38.61×) over the country average.

04

Where do Groovin' the Moo fans live in United States?

Groovin' the Moo fans in United States are most concentrated in California (reach ~200K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Groovin' the Moo fans also like?

Beyond Groovin' the Moo itself, the audience over-indexes on Triple J (119.52×), Babe Ruth (38.61×), Joe DiMaggio (45.42×), and London Eye (22.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Groovin' the Moo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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