Groovin' the Moo Audience in United States
Groovin' the Moo has an estimated audience of 346,154 people in United States. 48.9% are female, 51.1% are male, average age 33.0. Top brand affinities: Falls Music and Arts Festival, Triple J, Cotton On, Resident Advisor, Joe DiMaggio.
Top brand affinities include Falls Music and Arts Festival, Triple J, Cotton On, with strongest over-indexing on Falls Music and Arts Festival (3789.47× the country average). Demographically, the Groovin' the Moo audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Travelling.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Groovin' the Moo fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 33.0 |
| Estimated audience size | 346,154 |
Audience persona
The typical Groovin' the Moo fan in United States is balanced, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Falls Music and Arts Festival.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Falls Music and Arts Festival | 3789.47× | Music & Radio |
| Triple J | 114.11× | Music & Radio |
| Cotton On | 25.95× | Fashion & Accessoires |
| Resident Advisor | 33.61× | Music & Radio |
| Joe DiMaggio | 36.38× | Sports |
| Nike Skateboarding | 20.2× | Sports |
| Autism Awareness | 11.83× | Health |
| Diabetes mellitus awareness | 7.89× | Health |
| London Eye | 20.25× | Travel & Leisure |
| Planet Fitness | 4.21× | Sports |
| Rick Owens | 15.21× | Fashion & Accessoires |
| Diaper bag | 5.84× | Kids & Family |
| Edinburgh Castle | 44.54× | Travel & Leisure |
| Fright Night | 29.56× | Movies & TV |
| Toyota Supra | 12.33× | Cars & Mobility |
| Owen Wilson | 11.29× | Movies & TV |
| Dungeons & Dragons | 8.93× | Games |
| AllSaints | 20.39× | Shopping |
| Rick and Morty | 5.7× | Movies & TV |
| Kia Sportage | 15.99× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Travelling | THRILL | 1.39 |
| Quality Awareness | PREMIUM | 1.34 |
| Spirituality | BALANCE | 1.22 |
| Career Orientation | POWER | 1.16 |
| Luxury Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 18.0% |
| Australia | 14.9% |
| United States | 7.9% |
See Groovin' the Moo audiences in other countries
More Music festival audiences in United States
- Lollapalooza (10,765,898)
- American Music Award (8,042,346)
- Woodstock (5,762,485)
- Coachella Valley Music and Arts Festival (5,239,804)
- Exit (festival) (5,162,704)
How to read this data
Audience size is the estimated number of people in United States who actively search for Groovin' the Moo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.