Rascasse Audience Intelligence

Fuji Rock Festival Audience in United States

A data profile of the people who buy, follow and care about Fuji Rock Festival in United States — modelled from more than twelve digital signal sources. Fuji Rock Festival has an estimated audience of 298,950 people in United States.

#62among Music festival in United States#626among Event in United States#7075in Music & Radio

The average Fuji Rock Festival fan in United States is 34.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Triple J, University of St Andrews, Havaianas, with strongest over-indexing on Triple J (63.58× the country average).

Demographically, the Fuji Rock Festival audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fuji Rock Festival fan in United States is balanced, around 34.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Triple J.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fuji Rock Festival profile in United States.

Audience size
299K
in United States
Gender
52.1%♀
47.9% male
Age
34.4
average years
Country rank
#48482
Event in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fuji Rock Festival fans

52.1% are female, 47.9% are male, average age 34.4.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Fuji Rock Festival audience in United States
MetricValue
Female52.1%
Male47.9%
Average age34.4
Estimated audience size298,950
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Fuji Rock Festival audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3922%
40-4918%
50+9%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Fuji Rock Festival audience comes from United States.

Worldwide audience distribution share by country for Fuji Rock Festival
CountryShare
United States21.6%
Japan20.8%
China13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fuji Rock Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Fuji Rock Festival fans by region: top regions in United States
#RegionReachAffinity×
01California~70K2.11×
02Washington~10K1.78×
03Hawaii~2K1.71×
04New York~20K1.44×
05Oregon~5K1.41×
06Washington, District of Columbia~1K1.32×
07Alaska<1K1.22×
08Vermont<1K1.19×
09North Dakota<1K1.16×
10Colorado~5K1.14×
11Montana<1K1.09×
12South Dakota<1K1.08×
13Rhode Island~1K1.07×
14Maine~1K1.04×
15Nevada~3K1.02×
16Delaware<1K1.02×
17New Hampshire~1K1.01×
18Illinois~10K1.00×
19Massachusetts~6K0.99×
20Idaho~1K0.98×
21West Virginia~1K0.98×
22New Mexico~1K0.95×
23Nebraska~1K0.95×
24Mississippi~2K0.94×
25Utah~3K0.93×
26Arkansas~2K0.92×
27Kansas~2K0.91×
28Maryland~5K0.90×
29Iowa~2K0.90×
30Louisiana~3K0.89×
31Kentucky~3K0.89×
32Oklahoma~3K0.89×
33Connecticut~3K0.89×
34Arizona~5K0.86×
35Alabama~4K0.86×
36New Jersey~6K0.85×
37South Carolina~4K0.85×
38Minnesota~4K0.85×
39Tennessee~5K0.84×
40Missouri~4K0.84×
41Wisconsin~4K0.84×
42Indiana~5K0.83×
43Virginia~6K0.82×
44Texas~20K0.80×
45Michigan~6K0.80×
46Georgia~7K0.77×
47North Carolina~7K0.76×
48Pennsylvania~7K0.74×
49Ohio~7K0.74×
50Florida~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Fuji Rock Festival, United States
0.68×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fuji Rock Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fuji Rock Festival audience
#·InterestCategoryAffinity×
01Triple JMusic & Radio63.58×
02University of St AndrewsBusiness & Career62.11×
03Nip/TuckMovies & TV36.79×
04Miranda HartMovies & TV36.43×
05HavaianasFashion & Accessoires32.54×
06Wham!Music & Radio31.02×
07Damon AlbarnMusic & Radio28.68×
08Cardcaptor SakuraLiterature22.37×
09Liam GallagherMusic & Radio19.92×
10Dax ShepardMovies & TV17.96×
11University of CambridgeBusiness & Career14.16×
12Jeff HardySports11.82×
13Altar'd StateShopping7.97×
14Sharon OsbourneMovies & TV6.59×
15BrewingFood & Beverages2.87×
16FedExBusiness & Career2.63×
17SubwayFood & Beverages2.27×
18Pizza HutFood & Beverages2.00×
19PinterestInternet & Social Media1.90×
20McDonald'sFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fuji Rock Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fuji Rock Festival audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.47×
Pet OwnershipJOY1.45×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fuji Rock Festival audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Need for SecurityCONSERVATISM0.86×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fuji Rock Festival have in United States?

Fuji Rock Festival has an estimated audience of 298,950 people in United States, concentrated in California and New York.

02

What is the gender split and age of Fuji Rock Festival fans?

52.1% of Fuji Rock Festival fans are female, 47.9% are male, with an average age of 34.4 years.

03

Which brands do Fuji Rock Festival fans like most?

Fuji Rock Festival fans show strongest brand affinity for Triple J (63.58×), University of St Andrews (62.11×), and Havaianas (32.54×) over the country average.

04

Where do Fuji Rock Festival fans live in United States?

Fuji Rock Festival fans in United States are most concentrated in California (reach ~70K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Fuji Rock Festival fans also like?

Beyond Fuji Rock Festival itself, the audience over-indexes on University of St Andrews (62.11×), Havaianas (32.54×), Nip/Tuck (36.79×), and Wham! (31.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fuji Rock Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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