A data profile of the people who buy, follow and care about Zezé Di Camargo & Luciano in Brazil — modelled from more than twelve digital signal sources. Zezé Di Camargo & Luciano has an estimated audience of 4,504,993 people in Brazil.
Zezé Di Camargo & Luciano has an estimated audience of 4,504,993 people in Brazil. 62.7% are female, 37.3% are male, average age 39.2. Top brand affinities: Instagram, Country music, FIFA World Cup, Rock music, Pop music.
Top brand affinities include Instagram, Country music, FIFA World Cup, with strongest over-indexing on Instagram (1.84× the country average).
Demographically, the Zezé Di Camargo & Luciano audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Zezé Di Camargo & Luciano fan in Brazil is more female, around 39.2 years old, with strong Travelling tendencies and a notable affinity for Instagram.
The key figures that characterise the Zezé Di Camargo & Luciano profile in Brazil.
62.7% are female, 37.3% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 39.2 |
| Estimated audience size | 4,504,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Zezé Di Camargo & Luciano audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 90.9% |
| United States | 1.8% |
| Portugal | 1.6% |
The strongest cross-interests of the Zezé Di Camargo & Luciano audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leandro e Leonardo | Music & Radio | 3.68× | ||
| 02 | Paula Fernandes | Music & Radio | 3.54× | ||
| 03 | Henrique e Juliano | Music & Radio | 3.20× | ||
| 04 | Gusttavo Lima | Music & Radio | 2.17× | ||
| 05 | Country music | Music & Radio | 1.99× | ||
| 06 | TV game shows | Movies & TV | 1.97× | ||
| 07 | Pop music | Music & Radio | 1.96× | ||
| 08 | Rock music | Music & Radio | 1.92× | ||
| 09 | Internet & Social Media | 1.84× | |||
| 10 | Hip hop music | Music & Radio | 1.83× | ||
| 11 | mulheres | Movies & TV | 1.83× | ||
| 12 | Jazz music | Music & Radio | 1.72× | ||
| 13 | Soul music | Music & Radio | 1.72× | ||
| 14 | Medicine | Business & Career | 1.68× | ||
| 15 | JusBrasil | Internet & Social Media | 1.67× | ||
| 16 | FIFA World Cup | Sports | 1.66× | ||
| 17 | Classical music | Music & Radio | 1.59× | ||
| 18 | Personal care | Health | 1.58× | ||
| 19 | Shopping malls | Shopping | 1.52× | ||
| 20 | Heavy metal music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.44× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Urban Lifestyle | OPEN | 0.85× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Zezé Di Camargo & Luciano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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