A data profile of the people who buy, follow and care about Paula Fernandes in Brazil — modelled from more than twelve digital signal sources. Paula Fernandes has an estimated audience of 2,387,628 people in Brazil.
The average Paula Fernandes fan in Brazil is 38.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include sbt, Frases de Amor, Axé (music), with strongest over-indexing on sbt (3.28× the country average).
Demographically, the Paula Fernandes audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Paula Fernandes fan in Brazil is more female, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for sbt.
The key figures that characterise the Paula Fernandes profile in Brazil.
63.4% are female, 36.6% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 38.3 |
| Estimated audience size | 2,387,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Paula Fernandes audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 89.5% |
| Portugal | 3.0% |
| United States | 1.4% |
Where the Paula Fernandes audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minas Gerais | ~400K | 1.52× | |
| 02 | Mato Grosso do Sul | ~40K | 1.26× | |
| 03 | Rondônia | ~20K | 1.16× | |
| 04 | Goiás | ~100K | 1.15× | |
| 05 | Bahia | ~200K | 1.13× | |
| 06 | Paraná | ~200K | 1.10× | |
| 07 | Rio Grande do Sul | ~100K | 1.07× | |
| 08 | Espírito Santo | ~50K | 1.07× | |
| 09 | Tocantins | ~20K | 1.07× | |
| 10 | Acre | ~9K | 1.06× | |
| 11 | Pernambuco | ~100K | 1.03× | |
| 12 | Alagoas | ~40K | 1.03× | |
| 13 | Santa Catarina | ~100K | 1.02× | |
| 14 | Sergipe | ~20K | 1.01× | |
| 15 | Mato Grosso | ~40K | 1.00× | |
| 16 | Paraíba | ~50K | 0.97× | |
| 17 | Rio Grande do Norte | ~40K | 0.93× | |
| 18 | São Paulo | ~600K | 0.92× | |
| 19 | Maranhão | ~50K | 0.91× | |
| 20 | Federal District | ~40K | 0.91× | |
| 21 | Amapá | ~8K | 0.91× | |
| 22 | Piauí | ~30K | 0.90× | |
| 23 | Pará | ~70K | 0.86× | |
| 24 | Ceará | ~90K | 0.83× | |
| 25 | Roraima | ~5K | 0.83× | |
| 26 | Rio de Janeiro | ~200K | 0.76× | |
| 27 | Amazonas | ~30K | 0.68× |
The strongest cross-interests of the Paula Fernandes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frases de Amor | Internet & Social Media | 6.44× | ||
| 02 | Michel Teló | Music & Radio | 5.33× | ||
| 03 | Leandro e Leonardo | Music & Radio | 4.71× | ||
| 04 | Axé (music) | Music & Radio | 4.52× | ||
| 05 | Great Depression | Politics & Society | 4.45× | ||
| 06 | Zezé Di Camargo & Luciano | Music & Radio | 3.54× | ||
| 07 | Ratatouille (film) | Movies & TV | 3.38× | ||
| 08 | sbt | Movies & TV | 3.28× | ||
| 09 | Ana Maria Braga | Movies & TV | 3.28× | ||
| 10 | Insônia | Travel & Leisure | 3.02× | ||
| 11 | JusBrasil | Internet & Social Media | 2.39× | ||
| 12 | InfoJobs | Business & Career | 2.03× | ||
| 13 | Henrique & Juliano | Music & Radio | 2.01× | ||
| 14 | Interpersonal relationship | Kids & Family | 1.88× | ||
| 15 | Self-love | Health | 1.86× | ||
| 16 | Galinha Pintadinha | Movies & TV | 1.84× | ||
| 17 | Gratitude | Politics & Society | 1.82× | ||
| 18 | Mega-Sena | Games | 1.57× | ||
| 19 | PCI Concursos | Shopping | 1.54× | ||
| 20 | Novel | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.21× | |
| Sustainability | BALANCE | 1.13× | |
| Healthy Lifestyle | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.86× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Risk Appetite | THRILL | 0.89× |
Paula Fernandes has an estimated audience of 2,387,628 people in Brazil, concentrated in São Paulo and Minas Gerais.
63.4% of Paula Fernandes fans are female, 36.6% are male, with an average age of 38.3 years.
Paula Fernandes fans show strongest brand affinity for sbt (3.28×), Frases de Amor (6.44×), and Axé (music) (4.52×) over the country average.
Paula Fernandes fans in Brazil are most concentrated in São Paulo (reach ~600K), Minas Gerais (reach ~400K), and Bahia (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Paula Fernandes itself, the audience over-indexes on Frases de Amor (6.44×), Axé (music) (4.52×), Zezé Di Camargo & Luciano (3.54×), and JusBrasil (2.39×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Paula Fernandes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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