Rascasse Audience Intelligence

Sandra Lee (chef) Audience in United States

A data profile of the people who buy, follow and care about Sandra Lee (chef) in United States — modelled from more than twelve digital signal sources. Sandra Lee (chef) has an estimated audience of 475,128 people in United States.

#19among Chef in United States#9198among Person in United States#2011in Food & Beverages

The average Sandra Lee (chef) fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Kendra Scott, LINE, Jennifer Garner, with strongest over-indexing on Kendra Scott (18.59× the country average).

Demographically, the Sandra Lee (chef) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sandra Lee (chef) fan in United States is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Kendra Scott.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sandra Lee (chef) profile in United States.

Audience size
475K
in United States
Gender
84.4%♀
15.6% male
Age
39.5
average years
Country rank
#37763
Person in United States
Fig. 01

Search interest · 12-month trend

+94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sandra Lee (chef) fans

84.4% are female, 15.6% are male, average age 39.5.

Fig. 02

Gender split

84.4%
Female
15.6%
Male
Demographic split for Sandra Lee (chef) audience in United States
MetricValue
Female84.4%
Male15.6%
Average age39.5
Estimated audience size475,128
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Sandra Lee (chef) audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4924%
50+18%
Fig. 04

Worldwide distribution

54.6%

of the worldwide Sandra Lee (chef) audience comes from United States.

Worldwide audience distribution share by country for Sandra Lee (chef)
CountryShare
United States54.6%
Italy8.8%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sandra Lee (chef) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sandra Lee (chef) fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.27×
02Connecticut~5K1.26×
03Oklahoma~6K1.22×
04Washington~10K1.16×
05Oregon~5K1.16×
06New Jersey~10K1.15×
07Wisconsin~7K1.15×
08Maine~2K1.14×
09Rhode Island~2K1.14×
10New Hampshire~2K1.13×
11Pennsylvania~20K1.12×
12Ohio~10K1.08×
13Massachusetts~9K1.08×
14Minnesota~6K1.07×
15South Carolina~7K1.06×
16Vermont<1K1.06×
17North Carolina~10K1.04×
18Missouri~7K1.04×
19Delaware~1K1.04×
20Michigan~10K1.03×
21Tennessee~9K1.03×
22West Virginia~2K1.03×
23Virginia~10K1.02×
24Idaho~2K1.02×
25Illinois~10K1.01×
26Iowa~3K1.00×
27Montana~1K0.99×
28California~40K0.98×
29Indiana~7K0.98×
30Kentucky~5K0.98×
31Maryland~7K0.97×
32Colorado~6K0.97×
33Washington, District of Columbia~1K0.96×
34Georgia~10K0.94×
35Arizona~8K0.94×
36Arkansas~3K0.94×
37Kansas~3K0.94×
38New Mexico~2K0.92×
39Nebraska~2K0.91×
40North Dakota<1K0.90×
41Florida~20K0.89×
42Alabama~5K0.89×
43Louisiana~5K0.89×
44Hawaii~2K0.88×
45Alaska<1K0.88×
46Nevada~3K0.87×
47Mississippi~3K0.87×
48South Dakota<1K0.87×
49Utah~3K0.85×
50Texas~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Sandra Lee (chef), United States
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sandra Lee (chef) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sandra Lee (chef) audience
#·InterestCategoryAffinity×
01Nigella LawsonFood & Beverages34.97×
02LINETechnology & Electronics34.65×
03Valerie BertinelliMovies & TV24.01×
04Gordon RamseyFood & Beverages18.64×
05Kendra ScottFashion & Accessoires18.59×
06ModClothFashion & Accessoires18.16×
07Jennifer GarnerMovies & TV17.44×
08Pitbull (rapper)Music & Radio16.83×
09Gate 1 TravelTravel & Leisure16.81×
10Anthony BourdainFood & Beverages13.90×
11Bobby FlayFood & Beverages12.94×
12DumboMovies & TV6.49×
13MinivansCars & Mobility6.10×
14Free PeopleFashion & Accessoires4.61×
15AldiShopping3.36×
16PublixShopping2.85×
17Hobby LobbyHome & Garden2.72×
18Britney SpearsMusic & Radio2.59×
19KrogerFood & Beverages2.21×
20TMZInternet & Social Media2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sandra Lee (chef) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sandra Lee (chef) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.75×
IndulgenceJOY1.54×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sandra Lee (chef) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
SustainabilityBALANCE0.83×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sandra Lee (chef) have in United States?

Sandra Lee (chef) has an estimated audience of 475,128 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sandra Lee (chef) fans?

84.4% of Sandra Lee (chef) fans are female, 15.6% are male, with an average age of 39.5 years.

03

Which brands do Sandra Lee (chef) fans like most?

Sandra Lee (chef) fans show strongest brand affinity for Kendra Scott (18.59×), LINE (34.65×), and Jennifer Garner (17.44×) over the country average.

04

Where do Sandra Lee (chef) fans live in United States?

Sandra Lee (chef) fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sandra Lee (chef) fans also like?

Beyond Sandra Lee (chef) itself, the audience over-indexes on LINE (34.65×), Jennifer Garner (17.44×), Valerie Bertinelli (24.01×), and Gordon Ramsey (18.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sandra Lee (chef) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sandra Lee (chef). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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