Sandra Lee (chef) Audience in United States

Sandra Lee (chef) logo

Sandra Lee (chef) has an estimated audience of 412,700 people in United States. 84.4% are female, 15.6% are male, average age 39.5. Top regions: California, New York, Texas. Top brand affinities: Product design, headspace, Kona Grill, Khaadi, Home equity.

The average Sandra Lee (chef) fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, headspace, Kona Grill, with strongest over-indexing on Product design (4.21× the country average). Demographically, the Sandra Lee (chef) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Sandra Lee (chef) fans

Demographic split for Sandra Lee (chef) audience in United States
MetricValue
Female84.4%
Male15.6%
Average age39.5
Estimated audience size412,700

Audience persona

The typical Sandra Lee (chef) fan in United States is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Sandra Lee (chef) in United States
RegionReachAffinity
California44,4670.98×
New York30,4281.32×
Texas29,7560.84×
Florida26,0980.93×
Pennsylvania16,0641.16×
Illinois14,5931.06×
Ohio14,1871.12×
North Carolina13,6481.1×
New Jersey12,7261.21×
Georgia12,4070.98×
Michigan11,6671.08×
Virginia10,4421.04×
Washington10,0531.21×
Massachusetts8,7961.08×
Tennessee8,6581.05×
Arizona7,8200.93×
Indiana7,7711.03×
Wisconsin7,2741.17×
Missouri6,8681.03×
South Carolina6,7411.09×
Maryland6,6580.94×
Minnesota6,6321.12×
Colorado6,6231.02×
Oregon5,8861.24×
Connecticut5,4111.31×
Kentucky5,1791×
Alabama4,8600.84×
Louisiana4,6800.88×
Oklahoma4,4970.98×
Iowa3,4671.02×
Nevada3,4060.85×
Utah3,2480.88×
Arkansas3,2150.95×
Kansas3,0470.94×
Mississippi2,6900.79×
Idaho2,2201.07×
New Hampshire1,8761.15×
West Virginia1,8210.95×
New Mexico1,7690.85×
Nebraska1,7660.85×
Maine1,7591.19×
Rhode Island1,4681.12×
Hawaii1,3600.77×
Delaware1,1841.04×
Montana1,1330.99×
Washington, District of Columbia1,1180.9×
Vermont7441.03×
South Dakota7000.73×
North Dakota6540.77×
Alaska6300.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sandra Lee (chef) audience
BrandAffinityCategory
Product design4.21×Business & Career
headspace14.98×Health
Kona Grill16.8×Food & Beverages
Khaadi6.98×Fashion & Accessoires
Home equity2×Home & Garden
Keene, New Hampshire18.59×Travel & Leisure
Pillow1.67×Home & Garden
Bell Helmets12.78×Cars & Mobility
Saving1.91×Business & Career
Kansas1.62×Travel & Leisure
Club chair7.02×Home & Garden
Pro-Ject2.13×Music & Radio
JDSU1.53×Business & Career
KAZAR16.26×Shopping
Mothercare1.54×Kids & Family
Jesse Plemons1.57×Movies & TV
Nebraska Cornhuskers football1.52×Sports
Home staging2.09×Home & Garden
Corona (band)2.09×Music & Radio
Meals on Wheels2.08×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sandra Lee (chef) audience
TraitClusterScore
Family OrientationCONSERVATISM1.96
ExtroversionTHRILL1.58
IndulgenceJOY1.47
Community OrientationOPEN1.43
Design AffinityPREMIUM1.36
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Sandra Lee (chef)
CountryShare
United States58.0%
Italy4.7%
Germany4.7%

See Sandra Lee (chef) audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Sandra Lee (chef) have in United States?

Sandra Lee (chef) has an estimated audience of 412,700 people in United States, concentrated in California and New York.

What is the gender split and age of Sandra Lee (chef) fans?

84.4% of Sandra Lee (chef) fans are female, 15.6% are male, with an average age of 39.5 years.

Which brands do Sandra Lee (chef) fans like most?

Sandra Lee (chef) fans show strongest brand affinity for Product design (4.21×), headspace (14.98×), and Kona Grill (16.8×) over the country average.

Where do Sandra Lee (chef) fans live in United States?

Sandra Lee (chef) fans in United States are most concentrated in California (reach 44,467), New York (reach 30,428), and Texas (reach 29,756). These three regions account for the largest share of the active audience.

What other brands do Sandra Lee (chef) fans also like?

Beyond Sandra Lee (chef) itself, the audience over-indexes on headspace (14.98×), Kona Grill (16.8×), Khaadi (6.98×), and Home equity (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sandra Lee (chef). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.