ModCloth Audience in United States
ModCloth has an estimated audience of 1,825,653 people in United States. 82.2% are female, 17.8% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Maurices, Hobby Lobby, God, Beetlejuice, Pinterest.
The average ModCloth fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Maurices, Hobby Lobby, God, with strongest over-indexing on Maurices (10.71× the country average). Demographically, the ModCloth audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of ModCloth fans
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 36.6 |
| Estimated audience size | 1,825,653 |
Audience persona
The typical ModCloth fan in United States is more female, around 36.6 years old, with strong Sustainability tendencies and a notable affinity for Maurices.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 211,326 | 1.05× |
| Texas | 113,571 | 0.72× |
| New York | 94,585 | 0.93× |
| Pennsylvania | 67,524 | 1.1× |
| Florida | 67,481 | 0.55× |
| Illinois | 60,619 | 1× |
| Washington | 59,056 | 1.61× |
| North Carolina | 52,029 | 0.95× |
| Virginia | 51,872 | 1.17× |
| Ohio | 51,818 | 0.92× |
| Michigan | 49,562 | 1.04× |
| Massachusetts | 45,373 | 1.26× |
| Georgia | 41,286 | 0.73× |
| Oregon | 37,892 | 1.81× |
| Tennessee | 35,689 | 0.97× |
| New Jersey | 35,367 | 0.76× |
| Maryland | 33,670 | 1.07× |
| Colorado | 32,448 | 1.13× |
| Wisconsin | 32,295 | 1.18× |
| Minnesota | 32,120 | 1.23× |
| Indiana | 29,806 | 0.89× |
| Missouri | 29,220 | 0.99× |
| Arizona | 28,614 | 0.77× |
| Kentucky | 22,221 | 0.97× |
| South Carolina | 19,256 | 0.7× |
| Alabama | 19,088 | 0.75× |
| Louisiana | 19,014 | 0.81× |
| Oklahoma | 17,996 | 0.89× |
| Connecticut | 17,571 | 0.96× |
| Utah | 17,124 | 1.05× |
| Kansas | 13,894 | 0.97× |
| Iowa | 13,884 | 0.92× |
| Nevada | 12,541 | 0.71× |
| Arkansas | 11,246 | 0.75× |
| New Hampshire | 10,274 | 1.43× |
| Maine | 9,600 | 1.47× |
| New Mexico | 8,896 | 0.97× |
| Nebraska | 8,623 | 0.94× |
| Idaho | 8,444 | 0.92× |
| Mississippi | 8,391 | 0.56× |
| West Virginia | 7,481 | 0.88× |
| Washington, District of Columbia | 7,046 | 1.28× |
| Rhode Island | 6,425 | 1.11× |
| Alaska | 6,241 | 1.6× |
| Montana | 6,026 | 1.19× |
| Vermont | 5,669 | 1.77× |
| Hawaii | 4,190 | 0.53× |
| Delaware | 4,005 | 0.8× |
| South Dakota | 2,991 | 0.71× |
| North Dakota | 2,515 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maurices | 10.71× | Fashion & Accessoires |
| Hobby Lobby | 2.96× | Home & Garden |
| God | 2.84× | Politics & Society |
| Beetlejuice | 3.09× | Movies & TV |
| 2.14× | Internet & Social Media | |
| J. C. Penney | 3.03× | Shopping |
| Nordstrom rack | 2.83× | Fashion & Accessoires |
| J.Crew Factory | 6.59× | Shopping |
| Kendra Scott | 6.1× | Fashion & Accessoires |
| Rainbow Shops | 9.92× | Fashion & Accessoires |
| Macy's | 2.2× | Shopping |
| Din Tai Fung | 6.23× | Food & Beverages |
| Sephora | 2.4× | Shopping |
| Gift | 1.8× | Shopping |
| X | 1.62× | Internet & Social Media |
| Dresses | 2.17× | Fashion & Accessoires |
| Starbucks | 2.15× | Food & Beverages |
| Sales promotion | 1.86× | Shopping |
| Coupons | 1.96× | Shopping |
| Heart (novel) | 2.25× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.64 |
| Extroversion | THRILL | 1.8 |
| Creativity | OPEN | 1.64 |
| Design Affinity | PREMIUM | 1.52 |
| Tradition | CONSERVATISM | 1.51 |
| Healthy Lifestyle | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.2% |
| Canada | 4.7% |
| Australia | 3.2% |
See ModCloth audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does ModCloth have in United States?
ModCloth has an estimated audience of 1,825,653 people in United States, concentrated in California and Texas.
What is the gender split and age of ModCloth fans?
82.2% of ModCloth fans are female, 17.8% are male, with an average age of 36.6 years.
Which brands do ModCloth fans like most?
ModCloth fans show strongest brand affinity for Maurices (10.71×), Hobby Lobby (2.96×), and God (2.84×) over the country average.
Where do ModCloth fans live in United States?
ModCloth fans in United States are most concentrated in California (reach 211,326), Texas (reach 113,571), and New York (reach 94,585). These three regions account for the largest share of the active audience.
What other brands do ModCloth fans also like?
Beyond ModCloth itself, the audience over-indexes on Hobby Lobby (2.96×), God (2.84×), Beetlejuice (3.09×), and Pinterest (2.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for ModCloth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.