Rascasse Audience Intelligence

ModCloth Target Market in United States

A data profile of the people who buy, follow and care about ModCloth in United States — modelled from more than twelve digital signal sources. ModCloth has an estimated audience of 1,812,474 people in United States.

#1574among Brand in United States#677in Fashion & Accessoires

The average ModCloth fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Maurices, Hobby Lobby, God, with strongest over-indexing on Maurices (10.71× the country average).

Demographically, the ModCloth audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ModCloth fan in United States is more female, around 36.6 years old, with strong Creativity tendencies and a notable affinity for Maurices.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ModCloth profile in United States.

Audience size
1.8M
in United States
Gender
82.2%♀
17.8% male
Age
36.6
average years
Country rank
#15372
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ModCloth

82.2% are female, 17.8% are male, average age 36.6.

Fig. 02

Gender split

82.2%
Female
17.8%
Male
Demographic split for ModCloth audience in United States
MetricValue
Female82.2%
Male17.8%
Average age36.6
Estimated audience size1,812,474
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the ModCloth audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

88.7%

of the worldwide ModCloth audience comes from United States.

Worldwide audience distribution share by country for ModCloth
CountryShare
United States88.7%
Canada4.7%
Australia3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ModCloth audience in United States is strongest.

Fig. 05

Top regions by affinity

ModCloth customers by region in United States
#RegionReachAffinity×
01Oregon~40K1.78×
02Vermont~5K1.66×
03Alaska~6K1.54×
04Washington~60K1.51×
05Maine~10K1.48×
06New Hampshire~10K1.40×
07Washington, District of Columbia~7K1.25×
08Massachusetts~40K1.22×
09Minnesota~30K1.21×
10Montana~6K1.17×
11Wisconsin~30K1.14×
12Colorado~30K1.12×
13Virginia~50K1.10×
14Pennsylvania~70K1.09×
15Maryland~30K1.09×
16Rhode Island~6K1.08×
17Utah~20K1.01×
18Missouri~30K1.00×
19California~200K0.99×
20Michigan~50K0.99×
21New Mexico~9K0.99×
22Kansas~10K0.98×
23Kentucky~20K0.97×
24Nebraska~9K0.97×
25Tennessee~40K0.96×
26Connecticut~20K0.96×
27Idaho~9K0.96×
28Illinois~60K0.94×
29West Virginia~8K0.94×
30North Carolina~50K0.92×
31Iowa~10K0.91×
32Indiana~30K0.90×
33Ohio~50K0.89×
34New York~90K0.88×
35South Dakota~4K0.87×
36Oklahoma~20K0.86×
37Delaware~4K0.85×
38North Dakota~3K0.85×
39Louisiana~20K0.84×
40Arkansas~10K0.80×
41New Jersey~40K0.77×
42Alabama~20K0.77×
43Georgia~40K0.74×
44Arizona~30K0.74×
45South Carolina~20K0.73×
46Nevada~10K0.73×
47Mississippi~10K0.69×
48Hawaii~5K0.68×
49Texas~100K0.67×
50Florida~70K0.53×
Fig. 06

Affinity by region

Affinity by region — ModCloth, United States
0.53×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ModCloth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ModCloth audience
#·InterestCategoryAffinity×
01MauricesFashion & Accessoires10.71×
02Rainbow ShopsFashion & Accessoires9.92×
03J.Crew FactoryShopping6.59×
04Din Tai FungFood & Beverages6.23×
05Kendra ScottFashion & Accessoires6.10×
06Dillard'sFashion & Accessoires3.48×
07BeetlejuiceMovies & TV3.09×
08J. C. PenneyShopping3.03×
09Hobby LobbyHome & Garden2.96×
10GodPolitics & Society2.84×
11Nordstrom rackFashion & Accessoires2.83×
12SephoraShopping2.40×
13Macy'sShopping2.20×
14DressesFashion & Accessoires2.17×
15StarbucksFood & Beverages2.15×
16PinterestInternet & Social Media2.14×
17CouponsShopping1.96×
18Sales promotionShopping1.86×
19GiftShopping1.80×
20XInternet & Social Media1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ModCloth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ModCloth audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.91×
ExtroversionTHRILL1.85×
Price SensitivityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ModCloth audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.95×
PatriotismCONSERVATISM0.97×
Career OrientationPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ModCloth's target market in United States?

ModCloth's target market in United States covers an estimated 1,812,474 people, concentrated in California and Texas.

02

What is the gender split and age of ModCloth customers?

82.2% of the ModCloth audience are female, 17.8% are male, with an average age of 36.6 years.

03

Which brands do ModCloth fans like most?

ModCloth fans show strongest brand affinity for Maurices (10.71×), Hobby Lobby (2.96×), and God (2.84×) over the country average.

04

Where do ModCloth fans live in United States?

ModCloth fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do ModCloth fans also like?

Beyond ModCloth itself, the audience over-indexes on Hobby Lobby (2.96×), God (2.84×), Pinterest (2.14×), and J. C. Penney (3.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See ModCloth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ModCloth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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