Rascasse Audience Intelligence

Manuela Schwesig Audience in Germany

A data profile of the people who buy, follow and care about Manuela Schwesig in Germany — modelled from more than twelve digital signal sources. Manuela Schwesig has an estimated audience of 683,066 people in Germany.

#54among Politician in Germany#1529among Person in Germany#417in Politics & Society

The average Manuela Schwesig fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Mecklenburg-Vorpommern, Bayern.

Top brand affinities include Frank-Walter Steinmeier, Der Tagesspiegel, Tagesschau, with strongest over-indexing on Frank-Walter Steinmeier (30.41× the country average).

Demographically, the Manuela Schwesig audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Manuela Schwesig fan in Germany is more male, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Frank-Walter Steinmeier.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manuela Schwesig profile in Germany.

Audience size
683K
in Germany
Gender
43.9%♀
56.1% male
Age
45.5
average years
Country rank
#9024
Person in Germany
Fig. 01

Search interest · 12-month trend

+83%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manuela Schwesig fans

43.9% are female, 56.1% are male, average age 45.5.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Manuela Schwesig audience in Germany
MetricValue
Female43.9%
Male56.1%
Average age45.5
Estimated audience size683,066
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Manuela Schwesig audience in Germany
Age bracketShare%
16-197%
20-2913%
30-3921%
40-4928%
50+32%
Fig. 04

Worldwide distribution

94.7%

of the worldwide Manuela Schwesig audience comes from Germany.

Worldwide audience distribution share by country for Manuela Schwesig
CountryShare
Germany94.7%
Switzerland1.1%
Austria1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manuela Schwesig audience in Germany is strongest.

Fig. 05

Top regions by affinity

Manuela Schwesig fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~50K4.98×
02Brandenburg~20K1.28×
03Sachsen~30K1.09×
04Thüringen~10K1.04×
05Sachsen-Anhalt~10K1.00×
06Berlin~20K0.95×
07Schleswig-Holstein~20K0.82×
08Hamburg~9K0.74×
09Niedersachsen~30K0.65×
10Saarland~4K0.58×
11Bremen~3K0.57×
12Nordrhein-Westfalen~60K0.52×
13Rheinland-Pfalz~10K0.51×
14Bayern~40K0.50×
15Baden-Württemberg~40K0.50×
16Hessen~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Manuela Schwesig, Germany
0.49×1.00×4.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manuela Schwesig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manuela Schwesig audience
#·InterestCategoryAffinity×
01Frank-Walter SteinmeierPolitics & Society30.41×
02Annegret Kramp-KarrenbauerPolitics & Society15.74×
03Der TagesspiegelNews10.54×
04Whirlpool CorporationHome & Garden9.14×
05Anna LoosMovies & TV8.68×
06Richard David PrechtPolitics & Society7.91×
07Udo LindenbergMusic & Radio5.58×
08Barbara SchönebergerMovies & TV4.98×
09SunExpressTravel & Leisure4.73×
10Roland KaiserMusic & Radio4.65×
11FC St. PauliSports4.60×
12TransfermarktSports3.26×
13Sport BildSports3.10×
14TagesschauMovies & TV2.82×
15ZDFMovies & TV2.64×
16NatureHome & Garden2.32×
17SV Werder BremenSports2.14×
18Deutsche BahnCars & Mobility2.04×
19FamilyKids & Family1.82×
20Borussia DortmundSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manuela Schwesig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manuela Schwesig audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.00×
IndividualismJOY1.60×
PatriotismCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manuela Schwesig audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
Sports ActivityPOWER0.78×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manuela Schwesig have in Germany?

Manuela Schwesig has an estimated audience of 683,066 people in Germany, concentrated in Nordrhein-Westfalen and Mecklenburg-Vorpommern.

02

What is the gender split and age of Manuela Schwesig fans?

43.9% of Manuela Schwesig fans are female, 56.1% are male, with an average age of 45.5 years.

03

Which brands do Manuela Schwesig fans like most?

Manuela Schwesig fans show strongest brand affinity for Frank-Walter Steinmeier (30.41×), Der Tagesspiegel (10.54×), and Tagesschau (2.82×) over the country average.

04

Where do Manuela Schwesig fans live in Germany?

Manuela Schwesig fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Mecklenburg-Vorpommern (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Manuela Schwesig fans also like?

Beyond Manuela Schwesig itself, the audience over-indexes on Der Tagesspiegel (10.54×), Tagesschau (2.82×), Roland Kaiser (4.65×), and Udo Lindenberg (5.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Manuela Schwesig audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Manuela Schwesig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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