Manuela Schwesig Audience in Germany
Manuela Schwesig has an estimated audience of 546,959 people in Germany. 43.9% are female, 56.1% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Mecklenburg-Vorpommern, Bayern. Top brand affinities: FilGoal, Israel, Urban Outfitters, Stradivarius, Time (magazine).
The average Manuela Schwesig fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Mecklenburg-Vorpommern, Bayern. Top brand affinities include FilGoal, Israel, Urban Outfitters, with strongest over-indexing on FilGoal (22.06× the country average). Demographically, the Manuela Schwesig audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Manuela Schwesig fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 45.5 |
| Estimated audience size | 546,959 |
Audience persona
The typical Manuela Schwesig fan in Germany is more male, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for FilGoal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,808 | 0.5× |
| Mecklenburg-Vorpommern | 51,720 | 4.95× |
| Bayern | 44,004 | 0.5× |
| Baden-Württemberg | 35,691 | 0.48× |
| Niedersachsen | 33,981 | 0.64× |
| Sachsen | 30,866 | 1.15× |
| Berlin | 24,636 | 1.01× |
| Brandenburg | 23,022 | 1.36× |
| Hessen | 20,251 | 0.49× |
| Schleswig-Holstein | 15,507 | 0.79× |
| Thüringen | 15,106 | 1.08× |
| Sachsen-Anhalt | 14,187 | 1× |
| Rheinland-Pfalz | 9,921 | 0.36× |
| Hamburg | 9,393 | 0.76× |
| Saarland | 3,261 | 0.49× |
| Bremen | 2,087 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FilGoal | 22.06× | Sports |
| Israel | 2.29× | Travel & Leisure |
| Urban Outfitters | 1.64× | Shopping |
| Stradivarius | 1.6× | Shopping |
| Time (magazine) | 1.73× | News |
| Preacher (comics) | 5.66× | Literature |
| Oliver Kahn | 2.82× | Sports |
| Snow White (Fables) | 1.57× | Literature |
| Esra Erol | 3.61× | Movies & TV |
| Pro-Ject | 4.05× | Music & Radio |
| Cyfrowy Polsat | 4.62× | Movies & TV |
| Google Analytics | 1.56× | Internet & Social Media |
| Home Delivery | 1.63× | Food & Beverages |
| Roaming | 2.37× | Technology & Electronics |
| Zagreb | 2.21× | Travel & Leisure |
| Tomb Raider: The Last Revelation | 8.75× | Games |
| Slipper lobster | 11.03× | Pets & Animals |
| Bull Terrier (Miniature) | 7.94× | Pets & Animals |
| Emperor Entertainment Group | 2.04× | Business & Career |
| Lev Yashin | 5.28× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.6 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Patriotism | CONSERVATISM | 1.4 |
| Sustainability | BALANCE | 1.32 |
| DIY Mentality | THRILL | 1.21 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.6% |
| Switzerland | 1.4% |
| Austria | 1.3% |
See Manuela Schwesig audiences in other countries
More Politician audiences in Germany
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,193,946)
- Lars Klingbeil (3,027,025)
- Bärbel Bas (2,671,294)
Frequently asked questions
How many fans does Manuela Schwesig have in Germany?
Manuela Schwesig has an estimated audience of 546,959 people in Germany, concentrated in Nordrhein-Westfalen and Mecklenburg-Vorpommern.
What is the gender split and age of Manuela Schwesig fans?
43.9% of Manuela Schwesig fans are female, 56.1% are male, with an average age of 45.5 years.
Which brands do Manuela Schwesig fans like most?
Manuela Schwesig fans show strongest brand affinity for FilGoal (22.06×), Israel (2.29×), and Urban Outfitters (1.64×) over the country average.
Where do Manuela Schwesig fans live in Germany?
Manuela Schwesig fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,808), Mecklenburg-Vorpommern (reach 51,720), and Bayern (reach 44,004). These three regions account for the largest share of the active audience.
What other brands do Manuela Schwesig fans also like?
Beyond Manuela Schwesig itself, the audience over-indexes on Israel (2.29×), Urban Outfitters (1.64×), Stradivarius (1.6×), and Time (magazine) (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manuela Schwesig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.