Rascasse Audience Intelligence

Sandra Maischberger Audience in Germany

A data profile of the people who buy, follow and care about Sandra Maischberger in Germany — modelled from more than twelve digital signal sources. Sandra Maischberger has an estimated audience of 800,000 people in Germany.

#86among TV personality in Germany#1245among Person in Germany#1041in Movies & TV

The average Sandra Maischberger fan in Germany is 46.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Markus Lanz, Junge Freiheit, Der Tagesspiegel, with strongest over-indexing on Markus Lanz (13.97× the country average).

Demographically, the Sandra Maischberger audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sandra Maischberger fan in Germany is more male, around 46.9 years old, with strong Individualism tendencies and a notable affinity for Markus Lanz.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sandra Maischberger profile in Germany.

Audience size
800K
in Germany
Gender
38.2%♀
61.8% male
Age
46.9
average years
Country rank
#7910
Person in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sandra Maischberger fans

38.2% are female, 61.8% are male, average age 46.9.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Sandra Maischberger audience in Germany
MetricValue
Female38.2%
Male61.8%
Average age46.9
Estimated audience size800,000
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Sandra Maischberger audience in Germany
Age bracketShare%
16-195%
20-2910%
30-3921%
40-4930%
50+34%
Fig. 04

Worldwide distribution

87.0%

of the worldwide Sandra Maischberger audience comes from Germany.

Worldwide audience distribution share by country for Sandra Maischberger
CountryShare
Germany87.0%
Austria4.8%
Switzerland4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sandra Maischberger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sandra Maischberger fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.18×
02Mecklenburg-Vorpommern~20K1.15×
03Schleswig-Holstein~30K1.13×
04Nordrhein-Westfalen~200K1.11×
05Bayern~200K1.09×
06Bremen~7K1.01×
07Sachsen~40K0.99×
08Brandenburg~30K0.99×
09Sachsen-Anhalt~20K0.96×
10Hamburg~20K0.96×
11Rheinland-Pfalz~40K0.95×
12Thüringen~20K0.94×
13Berlin~40K0.93×
14Saarland~10K0.93×
15Hessen~60K0.88×
16Baden-Württemberg~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Sandra Maischberger, Germany
0.87×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sandra Maischberger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sandra Maischberger audience
#·InterestCategoryAffinity×
01Snap!Music & Radio17.72×
02Annegret Kramp-KarrenbauerPolitics & Society17.72×
03Markus LanzMovies & TV13.97×
04Richard David PrechtPolitics & Society13.66×
05Frank-Walter SteinmeierPolitics & Society13.52×
06Junge FreiheitNews12.35×
07Der TagesspiegelNews9.66×
08Self storageHome & Garden9.57×
09Michael Patrick KellyMusic & Radio7.26×
10Anna LoosMovies & TV7.26×
11Udo JürgensMusic & Radio5.95×
12ZDF-FernsehgartenMovies & TV5.94×
13Roland KaiserMusic & Radio5.87×
14Barbara SchönebergerMovies & TV5.81×
15Andy BorgMusic & Radio5.57×
16Udo LindenbergMusic & Radio5.03×
17Ina MüllerMovies & TV4.59×
18ZDFMovies & TV3.05×
19TagesschauMovies & TV2.57×
20SportschauSports2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sandra Maischberger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sandra Maischberger audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.99×
Community OrientationOPEN1.72×
PatriotismCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sandra Maischberger audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Sports ActivityPOWER0.77×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sandra Maischberger have in Germany?

Sandra Maischberger has an estimated audience of 800,000 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sandra Maischberger fans?

38.2% of Sandra Maischberger fans are female, 61.8% are male, with an average age of 46.9 years.

03

Which brands do Sandra Maischberger fans like most?

Sandra Maischberger fans show strongest brand affinity for Markus Lanz (13.97×), Junge Freiheit (12.35×), and Der Tagesspiegel (9.66×) over the country average.

04

Where do Sandra Maischberger fans live in Germany?

Sandra Maischberger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sandra Maischberger fans also like?

Beyond Sandra Maischberger itself, the audience over-indexes on Junge Freiheit (12.35×), Der Tagesspiegel (9.66×), Roland Kaiser (5.87×), and Richard David Precht (13.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV personality audiences in Germany

See Sandra Maischberger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sandra Maischberger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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