Sandra Maischberger Audience in Germany
Sandra Maischberger has an estimated audience of 855,671 people in Germany. 38.2% are female, 61.8% are male, average age 46.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Israel, Urban Outfitters, FilGoal, Time (magazine).
The average Sandra Maischberger fan in Germany is 46.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Israel, Urban Outfitters, with strongest over-indexing on Cocktail (1.76× the country average). Demographically, the Sandra Maischberger audience skews more male with an average age of 46.9, and over-indexes on personality traits such as LGBTQ+ Identity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Sandra Maischberger fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 46.9 |
| Estimated audience size | 855,671 |
Audience persona
The typical Sandra Maischberger fan in Germany is more male, around 46.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 210,557 | 1.12× |
| Bayern | 160,808 | 1.17× |
| Baden-Württemberg | 102,184 | 0.88× |
| Niedersachsen | 99,868 | 1.2× |
| Hessen | 58,203 | 0.89× |
| Rheinland-Pfalz | 40,779 | 0.95× |
| Sachsen | 40,769 | 0.97× |
| Berlin | 35,934 | 0.94× |
| Schleswig-Holstein | 35,257 | 1.15× |
| Brandenburg | 25,552 | 0.96× |
| Sachsen-Anhalt | 20,057 | 0.9× |
| Thüringen | 19,248 | 0.88× |
| Hamburg | 18,960 | 0.98× |
| Mecklenburg-Vorpommern | 18,870 | 1.16× |
| Saarland | 9,048 | 0.86× |
| Bremen | 7,174 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.76× | Food & Beverages |
| Israel | 2.29× | Travel & Leisure |
| Urban Outfitters | 1.86× | Shopping |
| FilGoal | 10.59× | Sports |
| Time (magazine) | 1.9× | News |
| A Streetcar Named Desire (play) | 11.16× | Literature |
| Snow White (Fables) | 1.9× | Literature |
| Preacher (comics) | 5.2× | Literature |
| Pro-Ject | 4.89× | Music & Radio |
| Oliver Kahn | 2.62× | Sports |
| Esra Erol | 3.87× | Movies & TV |
| myDealZ | 1.9× | Shopping |
| Bull Terrier (Miniature) | 8.89× | Pets & Animals |
| Google Analytics | 1.56× | Internet & Social Media |
| Roaming | 2.45× | Technology & Electronics |
| Cullinan Diamond | 11.71× | |
| Home Delivery | 1.62× | Food & Beverages |
| Cyfrowy Polsat | 4.23× | Movies & TV |
| Tomb Raider: The Last Revelation | 8.66× | Games |
| Emperor Entertainment Group | 2.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.62 |
| Individualism | JOY | 1.46 |
| Patriotism | CONSERVATISM | 1.46 |
| Community Orientation | OPEN | 1.44 |
| Tradition | CONSERVATISM | 1.24 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.9% |
| Austria | 4.5% |
| Switzerland | 4.4% |
See Sandra Maischberger audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Sandra Maischberger have in Germany?
Sandra Maischberger has an estimated audience of 855,671 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sandra Maischberger fans?
38.2% of Sandra Maischberger fans are female, 61.8% are male, with an average age of 46.9 years.
Which brands do Sandra Maischberger fans like most?
Sandra Maischberger fans show strongest brand affinity for Cocktail (1.76×), Israel (2.29×), and Urban Outfitters (1.86×) over the country average.
Where do Sandra Maischberger fans live in Germany?
Sandra Maischberger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 210,557), Bayern (reach 160,808), and Baden-Württemberg (reach 102,184). These three regions account for the largest share of the active audience.
What other brands do Sandra Maischberger fans also like?
Beyond Sandra Maischberger itself, the audience over-indexes on Israel (2.29×), Urban Outfitters (1.86×), FilGoal (10.59×), and Time (magazine) (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sandra Maischberger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.