Rascasse Audience Intelligence

Karl Lauterbach Audience in Germany

A data profile of the people who buy, follow and care about Karl Lauterbach in Germany — modelled from more than twelve digital signal sources. Karl Lauterbach has an estimated audience of 806,036 people in Germany.

#44among Politician in Germany#1221among Person in Germany#361in Politics & Society

The average Karl Lauterbach fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Markus Lanz, Frank-Walter Steinmeier, Roland Kaiser, with strongest over-indexing on Markus Lanz (143.78× the country average).

Demographically, the Karl Lauterbach audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Karl Lauterbach fan in Germany is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Markus Lanz.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Karl Lauterbach profile in Germany.

Audience size
806K
in Germany
Gender
41.5%♀
58.5% male
Age
44.0
average years
Country rank
#7840
Person in Germany
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Karl Lauterbach fans

41.5% are female, 58.5% are male, average age 44.0.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Karl Lauterbach audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age44.0
Estimated audience size806,036
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Karl Lauterbach audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4928%
50+28%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Karl Lauterbach audience comes from Germany.

Worldwide audience distribution share by country for Karl Lauterbach
CountryShare
Germany87.8%
Switzerland2.5%
Austria2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Karl Lauterbach audience in Germany is strongest.

Fig. 05

Top regions by affinity

Karl Lauterbach fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~40K1.37×
02Sachsen~60K1.35×
03Sachsen-Anhalt~30K1.26×
04Thüringen~30K1.26×
05Mecklenburg-Vorpommern~20K1.23×
06Berlin~50K1.12×
07Nordrhein-Westfalen~200K0.97×
08Bayern~100K0.90×
09Rheinland-Pfalz~40K0.88×
10Niedersachsen~80K0.87×
11Schleswig-Holstein~30K0.87×
12Saarland~10K0.84×
13Baden-Württemberg~100K0.80×
14Hamburg~20K0.80×
15Hessen~60K0.79×
16Bremen~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Karl Lauterbach, Germany
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Karl Lauterbach audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Karl Lauterbach audience
#·InterestCategoryAffinity×
01Markus LanzMovies & TV143.78×
02Frank-Walter SteinmeierPolitics & Society30.57×
03Kate BushMusic & Radio7.63×
04Junge FreiheitNews6.87×
05Roland KaiserMusic & Radio5.51×
06Jutarnji listNews5.27×
07Scooby-DooMovies & TV5.17×
08Udo JürgensMusic & Radio4.85×
09Love ActuallyMovies & TV4.73×
10BundestagPolitics & Society4.35×
11Der TagesspiegelNews3.35×
12Political scienceBusiness & Career3.28×
13TagesschauMovies & TV2.62×
14FocusNews2.40×
15ZDFMovies & TV2.14×
16Müller (company)Food & Beverages1.95×
17TransfermarktSports1.94×
18PoliticsPolitics & Society1.69×
19NatureHome & Garden1.59×
20CommerzbankBusiness & Career1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Karl Lauterbach audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Karl Lauterbach audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
SpiritualityBALANCE1.58×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Karl Lauterbach audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Sports ActivityPOWER0.78×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Karl Lauterbach have in Germany?

Karl Lauterbach has an estimated audience of 806,036 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Karl Lauterbach fans?

41.5% of Karl Lauterbach fans are female, 58.5% are male, with an average age of 44.0 years.

03

Which brands do Karl Lauterbach fans like most?

Karl Lauterbach fans show strongest brand affinity for Markus Lanz (143.78×), Frank-Walter Steinmeier (30.57×), and Roland Kaiser (5.51×) over the country average.

04

Where do Karl Lauterbach fans live in Germany?

Karl Lauterbach fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Karl Lauterbach fans also like?

Beyond Karl Lauterbach itself, the audience over-indexes on Frank-Walter Steinmeier (30.57×), Roland Kaiser (5.51×), Junge Freiheit (6.87×), and Tagesschau (2.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Karl Lauterbach audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Karl Lauterbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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