Karl Lauterbach Audience in Germany
Karl Lauterbach has an estimated audience of 951,560 people in Germany. 41.2% are female, 58.8% are male, average age 44.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Markus Lanz, Frank-Walter Steinmeier, Roland Kaiser, Satire, Reinhard Mey.
The average Karl Lauterbach fan in Germany is 44.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Markus Lanz, Frank-Walter Steinmeier, Roland Kaiser, with strongest over-indexing on Markus Lanz (114.93× the country average). Demographically, the Karl Lauterbach audience skews more male with an average age of 44.8, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Karl Lauterbach fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 44.8 |
| Estimated audience size | 951,560 |
Audience persona
The typical Karl Lauterbach fan in Germany is more male, around 44.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 202,665 | 0.97× |
| Bayern | 133,704 | 0.87× |
| Baden-Württemberg | 106,131 | 0.82× |
| Niedersachsen | 80,738 | 0.87× |
| Sachsen | 64,228 | 1.37× |
| Hessen | 57,205 | 0.79× |
| Berlin | 49,410 | 1.16× |
| Rheinland-Pfalz | 42,057 | 0.88× |
| Brandenburg | 41,693 | 1.41× |
| Sachsen-Anhalt | 31,058 | 1.26× |
| Thüringen | 30,659 | 1.26× |
| Schleswig-Holstein | 29,474 | 0.86× |
| Mecklenburg-Vorpommern | 21,965 | 1.21× |
| Hamburg | 16,930 | 0.79× |
| Saarland | 8,994 | 0.77× |
| Bremen | 5,733 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 114.93× | Movies & TV |
| Frank-Walter Steinmeier | 23.32× | Politics & Society |
| Roland Kaiser | 5.55× | Music & Radio |
| Satire | 6.47× | Literature |
| Reinhard Mey | 8.1× | Music & Radio |
| Thomas Gottschalk | 4.53× | Movies & TV |
| Scooby-Doo | 5.66× | Movies & TV |
| Western Union | 4.6× | Business & Career |
| German television comedy | 6.15× | Movies & TV |
| Tagesschau | 2.02× | Movies & TV |
| RTL Television | 3.36× | Movies & TV |
| Beetlejuice | 4.67× | Movies & TV |
| Pets | 1.53× | Pets & Animals |
| Allgäu | 4.27× | Travel & Leisure |
| Der Tagesspiegel | 2.6× | News |
| Hygiene | 2.23× | Beauty & Wellness |
| Eintracht Frankfurt | 1.72× | Sports |
| Jutarnji list | 4.98× | News |
| Franz Zappa | 10.68× | Music & Radio |
| Vacation rental | 2.78× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.85 |
| Patriotism | CONSERVATISM | 1.57 |
| Tradition | CONSERVATISM | 1.34 |
| Pet Ownership | JOY | 1.28 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Community Orientation | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.3% |
| Switzerland | 2.4% |
| Austria | 2.1% |
See Karl Lauterbach audiences in other countries
More Politician audiences in Germany
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- Annalena Baerbock (3,196,163)
- Lars Klingbeil (3,027,025)
Frequently asked questions
How many fans does Karl Lauterbach have in Germany?
Karl Lauterbach has an estimated audience of 951,560 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Karl Lauterbach fans?
41.2% of Karl Lauterbach fans are female, 58.8% are male, with an average age of 44.8 years.
Which brands do Karl Lauterbach fans like most?
Karl Lauterbach fans show strongest brand affinity for Markus Lanz (114.93×), Frank-Walter Steinmeier (23.32×), and Roland Kaiser (5.55×) over the country average.
Where do Karl Lauterbach fans live in Germany?
Karl Lauterbach fans in Germany are most concentrated in Nordrhein-Westfalen (reach 202,665), Bayern (reach 133,704), and Baden-Württemberg (reach 106,131). These three regions account for the largest share of the active audience.
What other brands do Karl Lauterbach fans also like?
Beyond Karl Lauterbach itself, the audience over-indexes on Frank-Walter Steinmeier (23.32×), Roland Kaiser (5.55×), Satire (6.47×), and Reinhard Mey (8.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karl Lauterbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.