Rascasse Audience Intelligence

Cicero Audience in United States

A data profile of the people who buy, follow and care about Cicero in United States — modelled from more than twelve digital signal sources. Cicero has an estimated audience of 665,652 people in United States.

#977among Website / Newspaper / Magazine in United States#1788in Politics & Society

The average Cicero fan in United States is 39.9 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, New York.

Top brand affinities include Mortgage loans, Sustainable energy, FedEx, with strongest over-indexing on Mortgage loans (3× the country average).

Demographically, the Cicero audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cicero fan in United States is more female, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Mortgage loans.

Category: Politics & Society · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cicero profile in United States.

Audience size
666K
in United States
Gender
56.6%♀
43.4% male
Age
39.9
average years
Country rank
#30798
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Cicero

56.6% are female, 43.4% are male, average age 39.9.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Cicero audience in United States
MetricValue
Female56.6%
Male43.4%
Average age39.9
Estimated audience size665,652
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Cicero audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3917%
40-4921%
50+24%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Cicero audience comes from United States.

Worldwide audience distribution share by country for Cicero
CountryShare
Germany25.9%
United States17.1%
Brazil11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cicero audience in United States is strongest.

Fig. 05

Top regions by affinity

Cicero fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~200K8.76×
02Indiana~50K4.06×
03New York~70K1.91×
04Washington, District of Columbia~3K1.41×
05Mississippi~7K1.24×
06Utah~7K1.22×
07Wisconsin~10K1.03×
08Pennsylvania~20K1.02×
09Massachusetts~10K1.01×
10California~70K0.98×
11Vermont~1K0.97×
12New Hampshire~2K0.94×
13Oklahoma~6K0.90×
14Connecticut~6K0.90×
15Rhode Island~2K0.89×
16Maryland~10K0.88×
17Oregon~7K0.88×
18Virginia~10K0.87×
19Maine~2K0.87×
20Alaska~1K0.87×
21Arizona~10K0.85×
22Missouri~9K0.85×
23Michigan~10K0.83×
24Washington~10K0.82×
25Idaho~3K0.81×
26Colorado~8K0.80×
27Kansas~4K0.80×
28Minnesota~7K0.79×
29Iowa~4K0.79×
30Montana~1K0.78×
31New Jersey~10K0.77×
32Alabama~7K0.76×
33Kentucky~6K0.75×
34North Dakota~1K0.75×
35Tennessee~9K0.72×
36Nebraska~2K0.72×
37South Dakota~1K0.72×
38Ohio~10K0.71×
39Arkansas~4K0.71×
40New Mexico~2K0.70×
41West Virginia~2K0.70×
42Florida~30K0.69×
43North Carolina~10K0.68×
44Georgia~10K0.67×
45Hawaii~2K0.67×
46Delaware~1K0.67×
47South Carolina~6K0.65×
48Louisiana~6K0.65×
49Texas~40K0.64×
50Nevada~4K0.62×
Fig. 06

Affinity by region

Affinity by region — Cicero, United States
0.62×1.00×8.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cicero audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cicero audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden4.63×
02LotteryGames4.12×
03Renewable energyBusiness & Career3.77×
04QVCMovies & TV3.58×
05FedExBusiness & Career3.56×
06Weather forecastingHome & Garden3.26×
07Discount storesShopping3.18×
08First class travelTravel & Leisure3.08×
09Mortgage loansBusiness & Career3.00×
10Vehicle insuranceCars & Mobility2.73×
11Solar energyHome & Garden2.65×
12Shopping mallsShopping2.41×
13PinterestInternet & Social Media2.07×
14McDonald'sFood & Beverages2.07×
15SubwayFood & Beverages2.07×
16AirbnbTravel & Leisure1.97×
17Pizza HutFood & Beverages1.79×
18FurnitureHome & Garden1.70×
19StarbucksFood & Beverages1.68×
20BarbecueFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cicero audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cicero audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.87×
Convenience OrientationPREMIUM1.87×
Family OrientationCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cicero audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cicero have in United States?

Cicero has an estimated audience of 665,652 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Cicero fans?

56.6% of Cicero fans are female, 43.4% are male, with an average age of 39.9 years.

03

Which brands do Cicero fans like most?

Cicero fans show strongest brand affinity for Mortgage loans (3×), Sustainable energy (4.63×), and FedEx (3.56×) over the country average.

04

Where do Cicero fans live in United States?

Cicero fans in United States are most concentrated in Illinois (reach ~200K), California (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Cicero fans also like?

Beyond Cicero itself, the audience over-indexes on Sustainable energy (4.63×), FedEx (3.56×), Discount stores (3.18×), and Pinterest (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Cicero audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cicero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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