Cicero Audience in United States
Cicero has an estimated audience of 652,388 people in United States. 56.6% are female, 43.4% are male, average age 39.9. Top regions: Illinois, California, New York. Top brand affinities: Who Wants to Be a Millionaire?, Minnesota, Pro-Ject, Goop, Historic site.
The average Cicero fan in United States is 39.9 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, New York. Top brand affinities include Who Wants to Be a Millionaire?, Minnesota, Pro-Ject, with strongest over-indexing on Who Wants to Be a Millionaire? (9.49× the country average). Demographically, the Cicero audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Website / Newspaper / Magazine
Demographics of Cicero fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.9 |
| Estimated audience size | 652,388 |
Audience persona
The typical Cicero fan in United States is more female, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Who Wants to Be a Millionaire?.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 145,231 | 6.68× |
| California | 77,123 | 1.07× |
| New York | 72,012 | 1.98× |
| Texas | 39,516 | 0.7× |
| Indiana | 35,872 | 3.01× |
| Florida | 32,175 | 0.73× |
| Pennsylvania | 24,004 | 1.09× |
| Virginia | 15,175 | 0.95× |
| Ohio | 15,011 | 0.75× |
| Georgia | 14,488 | 0.72× |
| Michigan | 14,457 | 0.85× |
| Massachusetts | 14,170 | 1.1× |
| North Carolina | 14,080 | 0.72× |
| New Jersey | 13,674 | 0.82× |
| Arizona | 11,804 | 0.89× |
| Washington | 11,516 | 0.88× |
| Maryland | 10,453 | 0.93× |
| Wisconsin | 10,433 | 1.06× |
| Tennessee | 9,802 | 0.75× |
| Missouri | 9,064 | 0.86× |
| Colorado | 8,916 | 0.87× |
| Minnesota | 7,706 | 0.82× |
| Utah | 7,301 | 1.25× |
| Oregon | 6,991 | 0.93× |
| Alabama | 6,781 | 0.74× |
| Mississippi | 6,773 | 1.26× |
| Oklahoma | 6,640 | 0.92× |
| South Carolina | 6,510 | 0.66× |
| Connecticut | 6,173 | 0.94× |
| Kentucky | 6,073 | 0.74× |
| Louisiana | 5,508 | 0.65× |
| Iowa | 4,303 | 0.8× |
| Kansas | 4,154 | 0.81× |
| Nevada | 3,814 | 0.6× |
| Arkansas | 3,768 | 0.7× |
| Washington, District of Columbia | 2,927 | 1.49× |
| Idaho | 2,621 | 0.8× |
| New Hampshire | 2,473 | 0.96× |
| Nebraska | 2,227 | 0.68× |
| New Mexico | 2,166 | 0.66× |
| Maine | 1,928 | 0.83× |
| West Virginia | 1,844 | 0.61× |
| Rhode Island | 1,840 | 0.89× |
| Hawaii | 1,746 | 0.62× |
| Montana | 1,281 | 0.71× |
| Vermont | 1,108 | 0.97× |
| Alaska | 1,083 | 0.78× |
| Delaware | 1,023 | 0.57× |
| South Dakota | 876 | 0.58× |
| North Dakota | 807 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Who Wants to Be a Millionaire? | 9.49× | Movies & TV |
| Minnesota | 1.71× | Travel & Leisure |
| Pro-Ject | 3.37× | Music & Radio |
| Goop | 3.7× | Internet & Social Media |
| Historic site | 2.9× | Arts & Culture |
| Governor of Michigan | 4.69× | Politics & Society |
| Elsword | 9.49× | Games |
| Grinch | 2.25× | Movies & TV |
| Vocal harmony | 2.54× | Music & Radio |
| Noodle (Gorillaz) | 1.87× | Music & Radio |
| Tuscany | 3.62× | Travel & Leisure |
| JDSU | 1.54× | Business & Career |
| Wok | 3.2× | Food & Beverages |
| Hibachi | 3.59× | Food & Beverages |
| Google Home | 2.88× | Technology & Electronics |
| Hipster | 4.19× | Politics & Society |
| Home staging | 2.25× | Home & Garden |
| Sinaloa | 1.56× | Travel & Leisure |
| Panama | 1.54× | Travel & Leisure |
| Fairy godmother | 3× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.47 |
| Extroversion | THRILL | 1.24 |
| Family Orientation | CONSERVATISM | 1.2 |
| Community Orientation | OPEN | 1.18 |
| Career Orientation | POWER | 1.17 |
| Risk Appetite | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.5% |
| United States | 16.8% |
| Italy | 11.4% |
See Cicero audiences in other countries
More Politics & Society audiences in United States
Frequently asked questions
How many fans does Cicero have in United States?
Cicero has an estimated audience of 652,388 people in United States, concentrated in Illinois and California.
What is the gender split and age of Cicero fans?
56.6% of Cicero fans are female, 43.4% are male, with an average age of 39.9 years.
Which brands do Cicero fans like most?
Cicero fans show strongest brand affinity for Who Wants to Be a Millionaire? (9.49×), Minnesota (1.71×), and Pro-Ject (3.37×) over the country average.
Where do Cicero fans live in United States?
Cicero fans in United States are most concentrated in Illinois (reach 145,231), California (reach 77,123), and New York (reach 72,012). These three regions account for the largest share of the active audience.
What other brands do Cicero fans also like?
Beyond Cicero itself, the audience over-indexes on Minnesota (1.71×), Pro-Ject (3.37×), Goop (3.7×), and Historic site (2.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cicero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.