Parkside Target Market in Germany
A data profile of the people who buy, follow and care about Parkside in Germany — modelled from more than twelve digital signal sources. Parkside has an estimated audience of 1,778,378 people in Germany.
The average Parkside fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hardware store, Workwear, Obi (store), with strongest over-indexing on Hardware store (4.43× the country average).
Demographically, the Parkside audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Parkside fan in Germany is balanced, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
At a glance
The key figures that characterise the Parkside profile in Germany.
Search interest · 12-month trend
Customer demographics of Parkside
51.4% are female, 48.6% are male, average age 40.6.
Gender split
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 40.6 |
| Estimated audience size | 1,778,378 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 20% |
Geography
Where the Parkside audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~60K | 1.28× | |
| 02 | Saarland | ~30K | 1.21× | |
| 03 | Thüringen | ~50K | 1.20× | |
| 04 | Niedersachsen | ~200K | 1.18× | |
| 05 | Sachsen | ~100K | 1.16× | |
| 06 | Brandenburg | ~60K | 1.14× | |
| 07 | Rheinland-Pfalz | ~100K | 1.09× | |
| 08 | Nordrhein-Westfalen | ~400K | 1.03× | |
| 09 | Baden-Württemberg | ~200K | 1.00× | |
| 10 | Mecklenburg-Vorpommern | ~30K | 0.98× | |
| 11 | Bayern | ~300K | 0.92× | |
| 12 | Schleswig-Holstein | ~50K | 0.86× | |
| 13 | Hessen | ~100K | 0.83× | |
| 14 | Bremen | ~10K | 0.80× | |
| 15 | Hamburg | ~30K | 0.70× | |
| 16 | Berlin | ~50K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Parkside audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Workwear | Fashion & Accessoires | 6.17× | ||
| 02 | Hardware store | Home & Garden | 4.43× | ||
| 03 | Bedroom furniture | Home & Garden | 3.11× | ||
| 04 | Würth | Home & Garden | 3.11× | ||
| 05 | Ornamental plant | Home & Garden | 2.61× | ||
| 06 | Garden furniture | Home & Garden | 2.09× | ||
| 07 | Refrigerator | Home & Garden | 2.07× | ||
| 08 | HVAC | Home & Garden | 2.03× | ||
| 09 | Obi (store) | Shopping | 1.95× | ||
| 10 | Esso | Cars & Mobility | 1.88× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.84× | ||
| 12 | Aral AG | Cars & Mobility | 1.75× | ||
| 13 | Volunteering | Politics & Society | 1.73× | ||
| 14 | French Bulldog | Pets & Animals | 1.70× | ||
| 15 | Kaufland | Shopping | 1.69× | ||
| 16 | Düsseldorf | Travel & Leisure | 1.62× | ||
| 17 | Solar energy | Home & Garden | 1.60× | ||
| 18 | Lidl | Shopping | 1.55× | ||
| 19 | Distilled beverage | Food & Beverages | 1.54× | ||
| 20 | Nature | Home & Garden | 1.52× |
Personality of the Parkside audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.19× | |
| Patriotism | CONSERVATISM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Pet Ownership | JOY | 0.89× | |
| Sports Activity | POWER | 0.89× |
Frequently asked questions
Who is Parkside's target market in Germany?
Parkside's target market in Germany covers an estimated 1,778,378 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Parkside customers?
51.4% of the Parkside audience are female, 48.6% are male, with an average age of 40.6 years.
Which brands do Parkside fans like most?
Parkside fans show strongest brand affinity for Hardware store (4.43×), Workwear (6.17×), and Obi (store) (1.95×) over the country average.
Where do Parkside fans live in Germany?
Parkside fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Parkside fans also like?
Beyond Parkside itself, the audience over-indexes on Workwear (6.17×), Obi (store) (1.95×), Kaufland (1.69×), and Ornamental plant (2.61×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Obi (store) (19,801,773)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
See Parkside audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parkside. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.