Parkside Audience in Germany
Parkside has an estimated audience of 1,720,608 people in Germany. 56.0% are female, 44.0% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Home Delivery, Vijesti.ba, Carrie (novel).
The average Parkside fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Home Delivery, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Parkside audience skews more female with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Parkside fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 39.9 |
| Estimated audience size | 1,720,608 |
Audience persona
The typical Parkside fan in Germany is more female, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 392,515 | 1.04× |
| Bayern | 265,672 | 0.96× |
| Baden-Württemberg | 236,300 | 1.01× |
| Niedersachsen | 195,970 | 1.17× |
| Hessen | 111,940 | 0.85× |
| Sachsen | 97,878 | 1.16× |
| Rheinland-Pfalz | 93,343 | 1.08× |
| Brandenburg | 61,234 | 1.15× |
| Sachsen-Anhalt | 56,162 | 1.26× |
| Schleswig-Holstein | 52,999 | 0.86× |
| Thüringen | 51,810 | 1.18× |
| Berlin | 49,206 | 0.64× |
| Mecklenburg-Vorpommern | 31,850 | 0.97× |
| Hamburg | 27,238 | 0.7× |
| Saarland | 24,907 | 1.18× |
| Bremen | 11,567 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Gil Ofarim | 2× | Music & Radio |
| Home Delivery | 1.57× | Food & Beverages |
| Vijesti.ba | 2.14× | News |
| Carrie (novel) | 2.46× | Literature |
| Hawesko | 1.54× | Food & Beverages |
| San Gil | 1.67× | Travel & Leisure |
| Building insulation | 1.65× | Home & Garden |
| Homesteading | 2.36× | Home & Garden |
| The Equalizer | 1.81× | Movies & TV |
| Buddy – The Buddy Holly Story | 1.75× | Music & Radio |
| Information sensitivity | 1.9× | Technology & Electronics |
| Glashütte | 1.56× | Travel & Leisure |
| Keeper (password manager) | 1.52× | Technology & Electronics |
| Gender-neutral language | 1.88× | Politics & Society |
| Gloria | 1.57× | Music & Radio |
| Volvo V60 | 1.53× | Cars & Mobility |
| Throne of Glass | 1.8× | Literature |
| Giotto | 1.69× | Food & Beverages |
| Glamis | 1.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.18 |
| Convenience Orientation | PREMIUM | 1.13 |
| Indulgence | JOY | 1.11 |
| Sports Activity | POWER | 1.11 |
| Family Orientation | CONSERVATISM | 1.11 |
| Design Affinity | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 23.7% |
| Germany | 15.7% |
| France | 13.4% |
See Parkside audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Parkside have in Germany?
Parkside has an estimated audience of 1,720,608 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Parkside fans?
56.0% of Parkside fans are female, 44.0% are male, with an average age of 39.9 years.
Which brands do Parkside fans like most?
Parkside fans show strongest brand affinity for Rossmann (1.53×), Gil Ofarim (2×), and Home Delivery (1.57×) over the country average.
Where do Parkside fans live in Germany?
Parkside fans in Germany are most concentrated in Nordrhein-Westfalen (reach 392,515), Bayern (reach 265,672), and Baden-Württemberg (reach 236,300). These three regions account for the largest share of the active audience.
What other brands do Parkside fans also like?
Beyond Parkside itself, the audience over-indexes on Gil Ofarim (2×), Home Delivery (1.57×), Vijesti.ba (2.14×), and Carrie (novel) (2.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parkside. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.