Parkside Audience in United States

Parkside logo

Parkside has an estimated audience of 437,977 people in United States. 53.4% are female, 46.6% are male, average age 41.3. Top regions: California, Wisconsin, Texas. Top brand affinities: Historic site, Goop, Governor of Michigan, Fairy godmother, Elsword.

The average Parkside fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Wisconsin, Texas. Top brand affinities include Historic site, Goop, Governor of Michigan, with strongest over-indexing on Historic site (9.13× the country average). Demographically, the Parkside audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Parkside fans

Demographic split for Parkside audience in United States
MetricValue
Female53.4%
Male46.6%
Average age41.3
Estimated audience size437,977

Audience persona

The typical Parkside fan in United States is balanced, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Parkside in United States
RegionReachAffinity
California51,2611.06×
Wisconsin47,0387.14×
Texas40,5631.08×
New York27,1411.11×
North Carolina25,1101.91×
Ohio20,8581.55×
Illinois18,6711.28×
Florida15,4350.52×
Pennsylvania12,7520.86×
Oklahoma11,9012.45×
Georgia11,5290.85×
Washington9,7821.11×
Virginia9,7070.91×
Maryland9,4701.26×
Michigan8,2190.72×
South Carolina8,0851.23×
Montana6,3405.22×
New Jersey6,2750.56×
Oregon5,9071.18×
Indiana5,5890.7×
Alabama5,2330.86×
Tennessee4,7180.54×
Rhode Island4,6613.34×
Missouri4,3280.61×
Colorado3,7420.54×
Massachusetts3,4230.4×
Connecticut3,2290.73×
Kentucky3,0930.56×
Arkansas2,9120.81×
Maine2,7911.78×
Kansas2,6410.77×
Arizona2,2390.25×
Iowa2,2160.61×
Louisiana2,1580.38×
Minnesota1,9710.31×
Utah1,5230.39×
New Hampshire1,3040.76×
Nevada1,2360.29×
Washington, District of Columbia1,1880.9×
Delaware8730.72×
Mississippi6800.19×
Vermont4690.61×
New Mexico4510.21×
Idaho4130.19×
North Dakota3950.44×
West Virginia3450.17×
Hawaii3150.17×
Nebraska3090.14×
South Dakota2630.26×
Alaska1530.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parkside audience
BrandAffinityCategory
Historic site9.13×Arts & Culture
Goop8.94×Internet & Social Media
Governor of Michigan12.07×Politics & Society
Fairy godmother10.59×Literature
Elsword21.06×Games
Vocal harmony5.47×Music & Radio
Wok7.41×Food & Beverages
Cherish (group)12.26×Music & Radio
UK garage5.89×Music & Radio
Grinch4.33×Movies & TV
Hipster10×Politics & Society
Hibachi7.96×Food & Beverages
headspace9.43×Health
Google Home6.28×Technology & Electronics
Product design1.9×Business & Career
Mathcore7.74×Music & Radio
Grace Slick7.47×Music & Radio
TV Fanatic8.85×Movies & TV
Natural rubber1.72×Cars & Mobility
El Paso County, Colorado9.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parkside audience
TraitClusterScore
DIY MentalityTHRILL3.36
Design AffinityPREMIUM1.31
Family OrientationCONSERVATISM1.21
SustainabilityBALANCE1.2
Price SensitivityPREMIUM1.17
IndulgenceJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Parkside
CountryShare
Italy23.7%
Germany15.7%
France13.4%

See Parkside audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Parkside have in United States?

Parkside has an estimated audience of 437,977 people in United States, concentrated in California and Wisconsin.

What is the gender split and age of Parkside fans?

53.4% of Parkside fans are female, 46.6% are male, with an average age of 41.3 years.

Which brands do Parkside fans like most?

Parkside fans show strongest brand affinity for Historic site (9.13×), Goop (8.94×), and Governor of Michigan (12.07×) over the country average.

Where do Parkside fans live in United States?

Parkside fans in United States are most concentrated in California (reach 51,261), Wisconsin (reach 47,038), and Texas (reach 40,563). These three regions account for the largest share of the active audience.

What other brands do Parkside fans also like?

Beyond Parkside itself, the audience over-indexes on Goop (8.94×), Governor of Michigan (12.07×), Fairy godmother (10.59×), and Elsword (21.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parkside. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.