Rascasse Audience Intelligence

Parkside Target Market in United States

A data profile of the people who buy, follow and care about Parkside in United States — modelled from more than twelve digital signal sources. Parkside has an estimated audience of 441,534 people in United States.

#4064among Brand in United States#1538in Home & Garden

The average Parkside fan in United States is 39.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Wisconsin.

Top brand affinities include Hardware store, Lidl, Workwear, with strongest over-indexing on Hardware store (10.58× the country average).

Demographically, the Parkside audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parkside fan in United States is balanced, around 39.2 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parkside profile in United States.

Audience size
442K
in United States
Gender
51.0%♀
49.0% male
Age
39.2
average years
Country rank
#39352
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Parkside

51.0% are female, 49.0% are male, average age 39.2.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Parkside audience in United States
MetricValue
Female51.0%
Male49.0%
Average age39.2
Estimated audience size441,534
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Parkside audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Parkside audience comes from United States.

Worldwide audience distribution share by country for Parkside
CountryShare
Italy26.0%
Germany16.3%
France11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parkside audience in United States is strongest.

Fig. 05

Top regions by affinity

Parkside customers by region in United States
#RegionReachAffinity×
01Wisconsin~40K6.56×
02Montana~5K4.60×
03Rhode Island~4K2.90×
04Oklahoma~10K2.19×
05Maine~3K2.18×
06Texas~60K1.75×
07North Carolina~20K1.70×
08Ohio~20K1.67×
09Maryland~9K1.22×
10South Carolina~8K1.22×
11New York~30K1.19×
12Illinois~20K1.19×
13California~50K1.12×
14Washington~9K1.06×
15Georgia~10K1.05×
16Oregon~5K1.01×
17Pennsylvania~10K0.92×
18Washington, District of Columbia~1K0.91×
19Delaware~1K0.89×
20Virginia~9K0.86×
21New Hampshire~1K0.86×
22Alaska<1K0.84×
23Kentucky~4K0.82×
24Arkansas~3K0.82×
25Vermont<1K0.82×
26Alabama~5K0.81×
27North Dakota<1K0.80×
28Connecticut~3K0.77×
29South Dakota<1K0.75×
30Kansas~2K0.74×
31Indiana~6K0.72×
32Michigan~8K0.69×
33New Jersey~7K0.68×
34Hawaii~1K0.68×
35Nebraska~1K0.67×
36West Virginia~1K0.67×
37Missouri~4K0.64×
38Idaho~1K0.64×
39New Mexico~1K0.64×
40Iowa~2K0.63×
41Mississippi~2K0.62×
42Florida~20K0.60×
43Tennessee~5K0.59×
44Massachusetts~5K0.56×
45Colorado~4K0.54×
46Louisiana~3K0.53×
47Utah~2K0.53×
48Nevada~2K0.49×
49Minnesota~3K0.43×
50Arizona~3K0.38×
Fig. 06

Affinity by region

Affinity by region — Parkside, United States
0.38×1.00×6.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parkside audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parkside audience
#·InterestCategoryAffinity×
01E.LeclercShopping20.31×
02AuchanShopping19.16×
03LidlShopping12.52×
04Hardware storeHome & Garden10.58×
05WorkwearFashion & Accessoires7.18×
06DickiesFashion & Accessoires4.68×
07HandymanHome & Garden3.17×
08AldiShopping2.41×
09Food LionShopping2.11×
10Discount storesShopping1.90×
11HypermarketShopping1.80×
12CutleryHome & Garden1.76×
13Non-alcoholic beverageFood & Beverages1.75×
14Lowe'sShopping1.72×
15Discount TireShopping1.71×
16WegmansShopping1.69×
17Modern architectureArts & Culture1.67×
18Rail transportTravel & Leisure1.61×
19InnovationBusiness & Career1.51×
20Weather forecastingHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parkside audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parkside audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL4.31×
IndulgenceJOY1.36×
Price SensitivityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parkside audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
Early Adopter MentalityPOWER0.96×
MindfulnessBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Parkside's target market in United States?

Parkside's target market in United States covers an estimated 441,534 people, concentrated in Texas and California.

02

What is the gender split and age of Parkside customers?

51.0% of the Parkside audience are female, 49.0% are male, with an average age of 39.2 years.

03

Which brands do Parkside fans like most?

Parkside fans show strongest brand affinity for Hardware store (10.58×), Lidl (12.52×), and Workwear (7.18×) over the country average.

04

Where do Parkside fans live in United States?

Parkside fans in United States are most concentrated in Texas (reach ~60K), California (reach ~50K), and Wisconsin (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Parkside fans also like?

Beyond Parkside itself, the audience over-indexes on Lidl (12.52×), Workwear (7.18×), Aldi (2.41×), and E.Leclerc (20.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Parkside audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parkside. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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